Down and Dirty with Dr. T.

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Down & Dirty with Dr. T. is Poocho's (a user research company) flagship podcast, showcasing everyday workflows and favorite tools of power users trying to “get the job done.” Learn more about our research shenanigans: Website:  ⁠⁠⁠⁠⁠⁠https://www.poocho.co/⁠⁠⁠⁠⁠⁠ Blog: ⁠⁠⁠⁠⁠⁠https://www.blog.poocho.co/⁠⁠⁠⁠⁠⁠ LinkedIn: ⁠⁠⁠⁠⁠⁠https://in.linkedin.com/company/justpoocho⁠⁠⁠⁠⁠⁠ YouTube: ⁠⁠⁠⁠⁠⁠https://www.youtube.com/@justpoocho⁠⁠⁠⁠⁠⁠ Instagram: ⁠⁠⁠⁠⁠⁠https://www.instagram.com/justpoocho⁠⁠⁠⁠⁠⁠ Contact us: podcast@poocho.co

  1. How does this Consumer Insights Manager use ChatGPT to turn messy data into actionable insights?

    -2 ДН.

    How does this Consumer Insights Manager use ChatGPT to turn messy data into actionable insights?

    Down & Dirty with Dr. T is back with a new episode featuring John Richard, former Consumer Insights Manager at Practo (now at United Breweries Ltd). With nearly a decade of experience in brand research, John has worked across FMCG, healthcare, and now beverages, helping brands make smarter decisions by understanding what consumers really think and feel. Known for his strength in brand advocacy and voice-of-consumer work, John brings a researcher's eye to business performance and cultural nuance. In this episode, he sits down with Taapsi to talk about how researchers can make their work more actionable, how to align teams around the consumer journey, why not every research output needs to prove ROI and how he’s been using ChatGPT to bring more structure and scalability to the research function. Highlights from the episode: A day in John’s life: John starts his day at 5:30am with a 10k run, followed by planning and clearing out his inbox. As someone who manages multiple stakeholders across the org, his mornings are about getting grounded before jumping into meetings and insight-sharing. Making insights usable across teams: John walks us through how Practo built a central tracker to log and reference previous studies, so teams don’t redo the same work twice. It’s a small shift that’s helped drive bigger impact across functions. Using ChatGPT to cut research time and make insights usable: John explains how he takes thousands of open-ended survey responses and with ChatGPT, quickly organizes them into themes, creates word clouds and generates process maps. This helps him save hours of manual work and makes it easier for product, marketing and service teams to use the research. Challenging the ROI mindset in research: He reflects on the pressure researchers face to prove ROI, and why expecting a measurable outcome from every single insight is unrealistic, especially when no one asks finance or SaaS teams for the same. Learn more about our research shenanigans: Website:  ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.poocho.co/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Blog:⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.poocho.co/resources/blog/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ LinkedIn: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://in.linkedin.com/company/justpoocho⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ YouTube: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.youtube.com/@justpoocho⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Instagram: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.instagram.com/poochonetwork⁠⁠ Chapters: 00:00:00 Introduction to John Richard 00:01:39 A day in the life of a consumer insights manager 00:04:35 Stakeholder and agency management 00:07:30 Lean six sigma and research 00:09:38 Applying lean in research 00:12:33 Data challenges, ChatGPT, and the 5S methodology 00:16:49 Introduction to 5S methodology 00:20:04 Standardization and sustaining improvements 00:21:40 Real-world application of methodologies 00:23:42 Lean six sigma and data analysis 00:25:44 Introduction to ChatGPT for research 00:29:06 Enhancing desk research with ChatGPT 00:31:49 Strategic thinking and ChatGPT 00:33:47 Using ChatGPT for consumer data analysis 00:37:30 Generating process images with ChatGPT 00:39:55 Data validation and pictorial representation 00:44:36 Analyzing course data and visualizing processes 00:47:48 Integration with lean tools and personal efficiency 00:51:17 Closing remarks

    52 мин.
  2. How has Raycast become this Design Director's personal Jarvis?

    8 АВГ.

    How has Raycast become this Design Director's personal Jarvis?

    Down & Dirty with Dr. T is back with a fresh episode featuring Abhimanyu Sirothia, Design Director at Designit! With nearly 15 years of experience designing for everything from early-stage startups to large corporations, Abhimanyu is a design leader who blends craft, clarity, and curiosity. Known for his expertise in accessible design, design systems, and intuitive UIs, he brings an engineering mindset to every project and a deep passion for productivity. In this episode, he sits down with Taapsi to talk about how he leads his design teams in high-pressure environments and how Raycast helps him manage his time better. He also shares his daily rituals and how he juggles multiple clients and parenthood. Highlights from the episode: A day in Abhimanyu’s life: Abhimanyu walks us through his weekday flow, starting with dropping his child to playschool, followed by a quiet hour of focused work before calls begin. With 10+ projects across 4 to 5 clients, he shares how he structures his day to stay on top of priorities and support his team effectively. Using Raycast to save time: Abhimanyu explains how Raycast helps him cut down on small repetitive tasks like launching Figma files or switching Slack workspaces, so he can focus better and move faster without breaking flow. For him, Raycast is not just a launcher but a tool that enables smoother task switching and deeper focus. Making time for focused work and intentional collaboration: Abhimanyu shares how he carves out focused work blocks in his schedule and avoids back-to-back meetings. He talks about designing a rhythm that helps his team collaborate without constantly being in calls. Mentoring and team support: Abhimanyu shares how he supports his team by helping define project goals clearly and then stepping out of the way. He reflects on how trust, clarity, and fewer meetings create an environment where the team can do meaningful work without micromanagement. Learn more about our research shenanigans: Website:  ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.poocho.co/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Blog:⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.poocho.co/resources/blog/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ LinkedIn: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://in.linkedin.com/company/justpoocho⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ YouTube: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.youtube.com/@justpoocho⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Instagram: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.instagram.com/poochonetwork⁠⁠ Chapters: 00:00:00 Introduction to Abhimanyu Sirothia   00:01:25 A day in the life of a design director   00:03:27 Team dynamics and work-life challenges   00:06:05 Finding personal time and hobbies   00:08:09 Enablers for professional success   00:10:43 Challenges and obstacles   00:12:31 Daily tools and operating systems   00:16:19 Introduction to Raycast   00:17:52 Raycast value proposition and use cases   00:21:48 Raycast as a time-saving tool   00:25:12 Raycast in action: features and usage   00:28:47 Advanced features and availability   00:32:44 Introduction to Raycast   00:34:58 Raycast capabilities and use cases   00:37:27 Raycast as a personal assistant and future potential   00:40:25 Final thoughts and rapid fire

    45 мин.
  3. How is the Lead UX researcher at ShareChat using its own audio chatrooms for research?

    24 ИЮЛ.

    How is the Lead UX researcher at ShareChat using its own audio chatrooms for research?

    Down & Dirty with Dr. T is back with a fresh episode featuring Rachita Bisht, Lead UX Researcher at ShareChat and Moj! Rachita is a UX leader who’s passionate about understanding user behavior and always working to improve her research through real-world practice and new tools. With a journey in UX research that began as an intern in 2019, Rachita has explored the depths of research in real world environments, working on everything from consumer apps to building live business units. In this episode, she opens up about her daily rituals, her unique approach to meet her users and how she's leveraging AI tools like Dot and Claude to make the design process smoother and smarter. Highlights from the episode: A day in Rachita’s life: Rachita walks us through her hybrid routine: checking Slack, planning her day on Notion, jumping into standups, and collaborating with cross-functional teams. She talks about balancing meetings, project updates, and deep work as a lead researcher at ShareChat and Moj. From chatrooms to insights: Rachita talks about how she has made ShareChat itself her research base, tapping into the platform’s vast and active user communities to run fast, contextual research. She shares one example of a women-only focus group she ran inside a live ShareChat chatroom which was spontaneously set up and conducted within two hours. The story shows how she meets users where they already are and why in-context research matters. Using AI to stay efficient: Rachita shares how tools like Dot, Claude, and Notion help her stay on top of her work. She uses them to plan studies, take notes, synthesize findings across multiple projects, and stay organized while managing overlapping timelines. Crafting research that drives impact: Rachita explains how she works end to end, from planning and recruiting to synthesis and delivery. She highlights the importance of collaborating with PMs and designers to make research useful, not just insightful. Learn more about our research shenanigans: Website:  ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.poocho.co/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Blog:⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.poocho.co/resources/blog/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ LinkedIn: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://in.linkedin.com/company/justpoocho⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ YouTube: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.youtube.com/@justpoocho⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Instagram: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.instagram.com/poochonetwork⁠⁠ Chapters: 00:00:00 Introduction to Rachita Bisht 00:01:21 A day in the life of a UX Researcher 00:02:56 Research team structure and collaboration 00:05:37 Using AI tool 'Dot' for self-reflection 00:07:45 Tech touchpoints and creative user engagement 00:10:27 Tools and platforms for research 00:12:25 Personal creative outlets: digital collages and YouTube 00:16:11 Early experiences and the power of user feedback 00:18:17 The importance of user perspectives and research challenges 00:22:27 ShareChat chat rooms as a research tool 00:27:14 Using ShareChat chat rooms for targeted research and feedback 00:30:38 Evolution of chatroom usage and user comfort 00:33:29 Use cases for chat rooms 00:36:16 Alternative research tools 00:38:37 Suitability for external researchers 00:39:56 Chat rooms for live interaction and social listening 00:41:14 Social learning and community building 00:42:19 Introduction to AI tool Dot 00:43:46 Dot for brainstorming and writing 00:46:01 Dot vs ChatGPT 00:47:24 The evolution of AI tools 00:48:41 AI as a companion 00:51:30 Rapid fire and closing remarks

    52 мин.
  4. How does this UX designer use ChatGPT to turn stakeholder input into personas?

    11 ИЮЛ.

    How does this UX designer use ChatGPT to turn stakeholder input into personas?

    Down & Dirty with Dr. T is back with a fresh episode featuring Sarath Nair, Senior Associate Experience Design at JPMorganChase and former UX Lead at Divami Design Labs. Sarath is a design leader, mentor, and early morning cyclist who’s shaping thoughtful digital experiences while leading a fast-paced design team. With over a decade in the UX space, he’s worked on everything from enterprise platforms to consumer apps. In this episode, he opens up about his leadership style, daily rituals, and how he’s using AI tools like ChatGPT to make the design process smoother and smarter. Highlights from the episode: A day in Sarath’s life: Sarath shares his daily routine - from 6 AM group rides in Hyderabad to a focused 9-to-5 schedule. He talks about managing scrums, reviewing work, attending client calls, and wrapping up in time to spend evenings with his wife and their pup, Frenchie. ChatGPT in the UX workflow: Sarath gets into the nitty-gritty of how he uses ChatGPT to- ✅ Create user personas from stakeholder interviews ✅ Turn those personas into KPIs and dashboards ✅ Speed up research synthesis and ideation ✅ Train his team to use AI as a thinking partner, not a shortcut Leading by empathy and clarity: Sarath reflects on what it takes to manage a design team today. From giving actionable feedback to making sure he’s not a bottleneck, he shares how empathy, patience, and time management help him support his team while staying hands-on with the craft. Learn more about our research shenanigans: Website:  ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.poocho.co/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Blog:⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.poocho.co/resources/blog/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ LinkedIn: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://in.linkedin.com/company/justpoocho⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ YouTube: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.youtube.com/@justpoocho⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Instagram: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.instagram.com/poochonetwork⁠⁠ Chapters: 00:00:08 Meet Sarath Nair 00:01:37 A day in the life of a UX lead 00:03:08 Designing around life 00:04:15 Leading by design 00:05:37 What makes a good leader 00:08:18 Tools of the trade 00:09:38 Onboarding smarter with ChatGPT 00:13:05 Fast-tracking personas with AI 00:15:35 Dashboard design with a brain 00:17:05 Designing for clarity 00:19:16 Building personas (live) 00:22:11 Turning personas into action 00:26:08 Templates, tools, and truths 00:31:04 Time management & leadership tools 00:33:59 Lessons learned & rapid fire 00:35:10 Wrapping up

    36 мин.
  5. How does this AI startup founding member turn YouTube into his personal learning ecosystem?

    27 ИЮН.

    How does this AI startup founding member turn YouTube into his personal learning ecosystem?

    Down & Dirty with Dr. T. is back with another episode and this time our featured guest is Abhimanyu Shekhawat.  Abhimanyu is a seasoned leader in the consumer tech space with over two decades of experience across e-commerce, fintech and AI. He's currently building Nurix, a generative AI startup focused on reimagining customer experience for enterprises.  In this episode, Abhimanyu shares how tools like YouTube and his organized approach to content consumption help him stay ahead of tech trends while managing the constant ambiguity and challenges of building an AI company from the ground up. Highlights from the episode: A day in the life – What does a day in the life of a founding member generative AI startup look like? Abhimanyu takes us through his routine — from checking WhatsApp and Slack at 7:30 AM, to managing sales calls, product meetings, and client solutioning for a 20–25 person team. He shares how tools like Slack, Google Workspace, HubSpot, and ChatGPT help streamline operations, and how he evolved from a hands‑on “get it done” approach to a highly organized one. YouTube as his indispensable content platform – For Abhimanyu, YouTube is his "one indisposable item"—a platform for consuming diverse content from AI trends to movie trailers. He shares how he consumes podcasts during Bangalore traffic, multitask during work, and stay updated through creators like Lex Friedman and Think School. His highly organized channel subscription system helps him quickly navigate to different content categories. As for why he sticks with YouTube Music instead of Spotify? You’ll never guess. Challenges in startup life – It’s not all smooth sailing in the startup world. Abhimanyu talks openly about the shift from structured corporate roles to the ambiguity of joining a founding team, where prioritization is a constant challenge, resources are limited, and every team member has to wear multiple hats. In this environment, “there’s no concept of time” as weekdays and weekends blend, and cross‑functional collaboration becomes vital. Scaling from a team of 10 to 25 adds its own complexity, making resilience and focus essential in the fast‑paced AI space. Learn more about our research shenanigans: Website:  ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.poocho.co/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Blog:⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.poocho.co/resources/blog/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ LinkedIn: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://in.linkedin.com/company/justpoocho⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ YouTube: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.youtube.com/@justpoocho⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Instagram: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.instagram.com/poochonetwork⁠ Chapters: 00:00:00 Welcome and introduction 00:00:48 Transition to generative AI startup 00:03:53 Structured vs. unstructured work 00:05:38 A day in the life at Neurix 00:08:42 Enablers for effective work 00:11:36 Task management and personal growth 00:12:59 Challenges and opportunities in a startup 00:15:06 Tech touchpoints and tools 00:16:59 Morning routine and app usage 00:19:27 Entertainment habits: YouTube and cooking 00:21:03 YouTube as an indispensable tool 00:23:37 YouTube features and content preferences 00:26:46 YouTube’s role in daily life 00:28:48 Entertainment: trailers, soundtracks, and YouTube Music 00:30:27 YouTube organization and consumption patterns 00:33:53 YouTube Premium and its benefits 00:35:53 Contextual recommendations and algorithmic understanding 00:37:16 Evolution of media consumption 00:39:24 The power of long‑form content for brand building 00:41:20 Rapid‑fire questions and reflections 00:42:42 Conclusion and farewell

    43 мин.
  6. How does this cultural researcher use podcasts to understand people across continents?

    18 ИЮН.

    How does this cultural researcher use podcasts to understand people across continents?

    Down & Dirty with Dr. T. is back with another episode and our featured guest this time is Amrita Sen. Amrita is a cultural researcher and Partner at Quantum Consumer Solutions with over 10 years of experience in marketing strategy, consumer culture, and product innovation. She also mentors young team members and loves turning insights into ideas. In this episode, Amrita shares how she manages both research work and team leadership, and how tools like Apple Podcasts and her morning routine help her stay informed and turn customer insights into practical ideas for her clients. Highlights from the episode: A day in the life – What does a day in the life of a cultural researcher working across multiple continents look like? Amrita takes us through her routine, from podcast-powered morning walks to clever cooking hacks that keep her fueled. She shares how tools like Zoho and Microsoft Teams help streamline global collaboration, and reveals her Instagram curation trick that turns social scrolling into creative fuel. All this while leading cultural research projects across India, Indonesia, Thailand, and Saudi Arabia. She shares how tools like Zoho and Microsoft Teams help streamline global collaboration, and reveals her Instagram curation trick that turns social scrolling into creative fuel. Power of podcasts –  For Amrita, podcasts are more than just background listening—they’re a core part of her research toolkit. She shares an example of how listening to Indonesian history podcasts directly enhanced a major food culture project, and explains why philosophy deep-dives on topics like Taoism end up informing client proposals in unexpected ways. Her "bird's-eye view" approach to learning creates organic connections across completely different projects, and she explains why she chooses podcasts over book summaries, Audible, and even AI for certain types of research. Challenges in work – It's not all smooth sailing. Amrita gets honest about the real challenges facing modern researchers. She struggles with "time-blindness" – getting so absorbed in research rabbit holes that smaller tasks fall through the cracks. Managing remote teams across different cultures brings its own unique set of obstacles, especially when trying to connect with younger team members she's never met in person. The constant pressure of "everything needed yesterday" deadlines and the complexity of navigating diverse markets while maintaining interdisciplinary marketing strategies makes for a fascinating discussion about the realities of consulting work. Learn more about our research shenanigans: Website:  ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.poocho.co/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Blog:⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.poocho.co/resources/blog/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ LinkedIn: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://in.linkedin.com/company/justpoocho⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ YouTube: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.youtube.com/@justpoocho⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Instagram: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.instagram.com/poochonetwork⁠ Chapters: 00:00:00 Introduction to cultural research and Amrita's background 00:03:27 A day in the life: routine and tools 00:06:34 Enablers for success: personal strengths and company culture 00:12:27 Challenges and obstacles in the workplace 00:14:47 Tech tools and apps used daily 00:19:31 Podcast preferences 00:21:40 Audio vs. video 00:23:21 Podcasts in the workplace 00:25:06 Podcasts vs. AI 00:30:41 AI and visuals 00:34:04 AI in research and content curation 00:36:35 Podcast listening habits and research 00:38:41 Podcast selection and influence on research 00:40:19 Discovering new podcasts 00:41:58 Rapid fire round 00:43:49 Final thoughts and appreciation

    44 мин.

  7. 26 МАЯ

    How is UX designed and implemented in luxury cars?

    This episode of Down & Dirty with Dr. T features an exciting conversation with Ruchika Jajodia. Ruchika is a UX Design expert with prior experience at top brands like Aston Martin, JLR, and Dyson. She specializes in UX strategy, research, and human-centered design. Over her three years at Aston Martin, she built a 17-member UX team from scratch, starting as the only designer! This episode explores the world of UX in the automotive industry, specifically focusing on the unique challenges and processes involved in designing user experiences for luxury vehicles. Episode Highlights: Day in the life: Ruchika walks us through a day in the life of a UX manager—from tracking tasks on agile boards and attending alignment meetings to driving research and development for new features and using the right tools to get stakeholder buy-in. It's all in the research: Ruchika details the extensive research process in the automotive industry. The entire project can take up to three years and involves customer clinics, simulator testing, and iterative design improvements. ProtoPie for buy-in: Ruchika demonstrates through screenshare how tools like ProtoPie are used to create interactive demos, allowing stakeholders to experience features before implementation, which helps in gaining buy-in. Challenges in UX: Ruchika shares the challenges that arise as a UX manager, the biggest one being stakeholders changing their minds, which can impact the design process and timelines.** This episode was shot last year and is being published now. Learn more about our research shenanigans: Website:  ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.poocho.co/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Blog:⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.poocho.co/resources/blog/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ LinkedIn: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://in.linkedin.com/company/justpoocho⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ YouTube: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.youtube.com/@justpoocho⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Instagram: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.instagram.com/justpoocho⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

    38 мин.
  8. 🎤How does Aditya Birla Group's Chief Data Officer use WhatsApp to foster professional relationships?

    17 АПР.

    🎤How does Aditya Birla Group's Chief Data Officer use WhatsApp to foster professional relationships?

    In this episode of 'Down and Dirty with Dr. T,' I had the pleasure of chatting with Pankaj Rai, the Chief Data Analytics Officer at Aditya Birla Group. Pankaj shared his insights on how WhatsApp has become an essential tool for him to maintain and enhance relationships, both personally and professionally. He described his typical day, which is meticulously planned from his morning run to his bedtime at 10:30 PM, emphasizing the importance of sleep and personal connections. We delved into his philosophy of using AI to drive business transformation and how he fosters a culture of engagement and learning within his team. Pankaj also shared some fun facts about his hobbies, like long-distance running and badminton, and his love for action movies. It was fascinating to hear how he balances his professional life with his personal interests, all while maintaining a strong network of relationships. Show notes: In this episode of Down and Dirty with Dr. T, I had an insightful conversation with Pankaj Rai, the Chief Data Analytics Officer at Aditya Birla Group. We delved into his daily routines, his approach to leveraging WhatsApp for work and personal relationships, and his unique methods for staying organized and engaged. Pankaj Rai shares his daily routine, emphasizing the importance of sleep, fitness, and engaging with people.He uses WhatsApp extensively for both personal and professional interactions, preferring it over other communication tools.Pankaj believes in the principle of engagement by sharing something valuable, learning from others, and offering help.He avoids micromanaging and instead focuses on understanding his team members and helping them discover their own ways of doing things.Pankaj is part of 50-60 WhatsApp groups, ranging from professional to personal interests.He avoids traditional TV, sports, and music, focusing instead on fitness and social engagements.Pankaj shares lessons learned from his interactions, such as the importance of simplicity and knowing your team members.He uses newsletters and Instagram to stay updated and share insights with others.Pankaj emphasizes the importance of not consuming information just because it's available, advocating for a 'joy of missing out' mindset.He views happiness as a result of contribution and making a difference, rather than something to be directly pursued. Chapters: 00:00:00 Introduction and Background of Pankaj Rai 00:01:47 A Day in the Life of a Chief Data Analytics Officer 00:12:53 Lessons Learned from Engaging with People 00:15:30 Introduction and Leadership Philosophy 00:17:03 Challenges in Building Relationships 00:24:10 Communication Tools and Networking Tips 00:30:54 Transition from Phone Calls to WhatsApp 00:32:24 WhatsApp Groups and Communities 00:36:04 WhatsApp vs. Other Communication Tools at Work 00:45:27 Effective Use of Social Media for Corporate Leaders Learn more about our research shenanigans: Website:  ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.poocho.co/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Blog:⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.poocho.co/resources/blog/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ LinkedIn: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://in.linkedin.com/company/justpoocho⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ YouTube: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.youtube.com/@justpoocho⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Instagram: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.instagram.com/poochonetwork

    48 мин.
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Down & Dirty with Dr. T. is Poocho's (a user research company) flagship podcast, showcasing everyday workflows and favorite tools of power users trying to “get the job done.” Learn more about our research shenanigans: Website:  ⁠⁠⁠⁠⁠⁠https://www.poocho.co/⁠⁠⁠⁠⁠⁠ Blog: ⁠⁠⁠⁠⁠⁠https://www.blog.poocho.co/⁠⁠⁠⁠⁠⁠ LinkedIn: ⁠⁠⁠⁠⁠⁠https://in.linkedin.com/company/justpoocho⁠⁠⁠⁠⁠⁠ YouTube: ⁠⁠⁠⁠⁠⁠https://www.youtube.com/@justpoocho⁠⁠⁠⁠⁠⁠ Instagram: ⁠⁠⁠⁠⁠⁠https://www.instagram.com/justpoocho⁠⁠⁠⁠⁠⁠ Contact us: podcast@poocho.co

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