The Buyerside Chat

Kristin Fisher
  • 5,0 (37)
  • MARKETING
  • CHAQUE SEMAINE

Welcome to The Buyerside Chat Podcast! The podcast for product business owners looking to get inside the mindset of a Buyer to scale profitably. With bi-weekly chats from a seasoned retail buyer, Kristin Fisher, you will gain insights into product strategy, e-commerce, pricing, wholesale, marketing, outsourcing, mindset, and beyond. Whether you are a maker, brick & mortar boutique owner, or run your own e-commerce business, this podcast will become your new go-to!Join Kristin Fisher, Retail Strategy Coach and Founder of the e-commerce gifting brand, Bocu, each week as she shares her advice & strategies for other product based businesses.

  1. -5 H

    The Hidden Risks Hurting Your Product Biz | Episode 96

    One missed forecast. One overstocked SKU. One supplier delay. How much risk is really accounted for in your retail business strategy? In this episode of The Buyerside Chat, we’re chatting about how to mitigate risk in your product-based business. Whether you’re focused on DTC, wholesale, or a mix of both, the reality is: things still feel shaky right now. Costs are creeping up, tariffs are shifting, and consumer (and retailer) spending is cautious. And while you can’t control the economy, you can take a page from the corporate retail playbook to protect your biz (and your profits) from outside chaos. In this episode, I’ll walk you through how retail buyers manage risk, what to actually look at when making strategic calls in your business, and how to avoid being the brand with a warehouse full of inventory and zero cash to show for it. What you’ll hear: The biggest risk hiding in plain sight in your businessHow to remove emotion and think like a corporate buyerMy favorite “on order” strategy to protect your cash flow and profitabilityWhat to do if one customer or supplier holds too much powerSigns you need to reduce your next buy (and how to pivot)The #1 mindset shift that separates thriving brands from struggling ones Mentioned in this chat: Goal Setting Workshop This is not your average workshop. You’ll get my personal planning spreadsheet (used with 1:1 clients + in my own product biz) and step-by-step videos to walk you through goal setting, inventory planning, and profitability forecasting. A game-changer if you're ready to lead like a buyer. LOOKING TO GROW YOUR WHOLESALE BUSINESS ON FAIRE? 1) Learn what buyers are looking for on Faire. Listen to the FREE private podcast series Unlocking Faire - Get instant access HERE 2) Get my exact growth strategy inside the FREE workshop, The Faire Success Blueprint Watch now HERE 3) Ready to take action and scale on Faire? Check out The Faire Bootcamp NEED STRATEGIC SUPPORT IN YOUR BUSINESS? 1) Build out a sustainable strategy with the Goal Setting Workshop HERE 2) Explore private mentorship with Kristin HERE (limited spots available) LET'S CONNECT! Want to leave a Question to air on the podcast (OR leave a little podcast love note)? CALL IN TO THE ‘BUYER HOTLINE’ HERE Website: kristinfishercoaching.com Instagram @kristinfishercoaching Contact: hello@kristinfishercoaching.com

    40 min

  2. 2 SEPT.

    How to Validate New Product Ideas Without Inventory Overload [REPLAY] | Episode 95

    Have you ever invested in a product you were sure would fly off the shelves… only to be stuck with boxes of it gathering dust? This happens to even the most seasoned brands - and yes, even in big box retail. But the good news? There’s a smarter way to spot your next best-seller without blowing your budget or taking on risky inventory bets. This episode is a listener favorite from 2024, and I'm bringing it back right now because it’s more relevant than ever as you plan for your upcoming collections during an unpredictable retail landscape. Let’s talk about how to test new product ideas in a low-risk, high-reward way. Inside this episode of The Buyerside Chat, you’ll learn: How to identify “white space” opportunities in your current product assortmentWhat your sales data is really telling you, and how to pair it with trend insights,A proven framework to test and validate new product ideas without overbuyingWhat to do next when you spot a potential best-seller (hint: don’t wait a year to act) Whether you’re designing your next collection, revamping your wholesale line, or simply trying to drive more revenue without burnout - this strategy will help you take action without adding risk. Loved this episode? DM me on Instagram @kristinfishercoaching and let me know what you’re testing right now. I’d love to hear how you’re applying this strategy to your own product based business. LOOKING TO GROW YOUR WHOLESALE BUSINESS ON FAIRE? 1) Learn what buyers are looking for on Faire. Listen to the FREE private podcast series Unlocking Faire - Get instant access HERE 2) Get my exact growth strategy inside the FREE workshop, The Faire Success Blueprint Watch now HERE 3) Ready to take action and scale on Faire? Check out The Faire Bootcamp NEED STRATEGIC SUPPORT IN YOUR BUSINESS? 1) Build out a sustainable strategy with the Goal Setting Workshop HERE 2) Explore private mentorship with Kristin HERE (limited spots available) LET'S CONNECT! Want to leave a Question to air on the podcast (OR leave a little podcast love note)? CALL IN TO THE ‘BUYER HOTLINE’ HERE Website: kristinfishercoaching.com Instagram @kristinfishercoaching Contact: hello@kristinfishercoaching.com

    29 min

  3. 18 AOÛT

    From Capital Murder to Custom Rhinestone Suits: A Chat with Miranda Deaton of Velvet Outlaw | Episode 94

    A refreshingly honest conversation about following your gut instincts to build a brand you love with Miranda Deaton - founder of Velvet Outlaw and Velvet Out Paws. Miranda’s journey is as unexpected as it gets: she went from working on capital murder cases to building a thriving slow fashion brand full of rhinestones, fringe, and unapologetic self-expression. We dive into what burnout really looks like, the rollercoaster of building a brand that actually feels aligned, and what happens when you chase success… and end up somewhere you didn’t want to be. This is a must-listen for any business owner who’s ever felt overwhelmed, creatively off-track, or unsure whether to keep pushing or pivot. Miranda shares her own messy, magical middle and the mindset shifts that helped her realign with her purpose, get back to her creative roots, and rebuild a business that actually feels good. What You’ll Hear:How Miranda went from the courtroom to custom fashion designThe burnout that forced her to make a bold life changeWhy listening to your intuition matters more than revenue goalsHow she accidentally launched a successful pet accessory biz (and what happened next)The expensive (and relatable) lessons she learned through wholesaleWhy it’s okay to stop—even when something is going wellHow she’s redefining success in year three of business ABOUT VELVET OUTLAW: Velvet Outlaw is a queer owned brand focused on sustainability and fringe! They upcycle clothing and rework each piece by adding chain stitching, fringe and/or rhinestones. A one person team and recently expanded the Velvet Outlaw brand to include Velvet OutPaws - a fringe pet bandana line! Resources & LinksShop Velvet Outlaw: https://velvetoutlaw.com/ Follow Velvet Outlaw on Tiktok: https://www.tiktok.com/@velvetoutlaw Follow Velvet Outlaw on Instagram: https://www.instagram.com/velvet.outlaw/Follow Velvet OutPaws on Instagram: https://www.instagram.com/velvetoutpaws/  Enjoy the chat! LOOKING TO GROW YOUR WHOLESALE BUSINESS ON FAIRE? 1) Learn what buyers are looking for on Faire. Listen to the FREE private podcast series Unlocking Faire - Get instant access HERE 2) Get my exact growth strategy inside the FREE workshop, The Faire Success Blueprint Watch now HERE 3) Ready to take action and scale on Faire? Check out The Faire Bootcamp NEED STRATEGIC SUPPORT IN YOUR BUSINESS? 1) Build out a sustainable strategy with the Goal Setting Workshop HERE 2) Explore private mentorship with Kristin HERE (limited spots available) LET'S CONNECT! Want to leave a Question to air on the podcast (OR leave a little podcast love note)? CALL IN TO THE ‘BUYER HOTLINE’ HERE Website: kristinfishercoaching.com Instagram @kristinfishercoaching Contact: hello@kristinfishercoaching.com

    40 min

  4. 4 AOÛT

    Overcoming Fear of Success: Why You Might Be Holding Back | Episode 93

    What if I told you aren’t feeling stuck because you don’t know what to do - you’re stuck because you’re likely scared of what happens when it actually works? In this episode, we’re chatting about the role that we play in the success of our business - not as a guilt trip and not as pressure to “do more”, but as the mindset that wakes you up and reminds you that you hold the reins over your business results. We dive deep into why success feels risky - more hustle, more visibility, more vulnerability - and why, sometimes, your greatest sabotage is your own fear of what you could become. But what if you leaned in instead of backing off? Today, we’re exploring the mindset shift that changes everything: - Taking radical responsibility without shame - Spotting subconscious fear of success sabotaging your goals - Why stepping up your game isn’t always easy, but it’s worth it - Real strategies to face what you're avoiding, without burning out Pull up a chair, let’s unpack this together. Enjoy the chat! LOOKING TO GROW YOUR WHOLESALE BUSINESS ON FAIRE? 1) Learn what buyers are looking for on Faire. Listen to the FREE private podcast series Unlocking Faire - Get instant access HERE 2) Get my exact growth strategy inside the FREE workshop, The Faire Success Blueprint Watch now HERE 3) Ready to take action and scale on Faire? Check out The Faire Bootcamp NEED STRATEGIC SUPPORT IN YOUR BUSINESS? 1) Build out a sustainable strategy with the Goal Setting Workshop HERE 2) Explore private mentorship with Kristin HERE (limited spots available) LET'S CONNECT! Want to leave a Question to air on the podcast (OR leave a little podcast love note)? CALL IN TO THE ‘BUYER HOTLINE’ HERE Website: kristinfishercoaching.com Instagram @kristinfishercoaching Contact: hello@kristinfishercoaching.com

    29 min

  5. 21 JUIL.

    The Mindset Shift To Redefine Success (for YOU) | Episode 92

    Feel like you’re deep in the mid-year haze, wondering what happened to all that clarity you had back in January? This episode is your permission slip to hit pause, take stock, and redefine what success actually looks like for you right now. In this solo episode, we’re chatting about why the halfway point of the year can feel so disorienting, and how to use it to your advantage. This is not about reviving those dusty goals you set in January. It’s about checking in, being honest with yourself, and making sure the goals you're chasing still actually feel right. We’re walking through reflective prompts, redefining success (your version, not your competitors’), and realigning your business so it supports your life - not the other way around. Your goals are allowed to evolve. And when you get clear on what matters most right now, you give yourself the freedom to finish the year feeling aligned, focused, and fulfilled. Here’s what you’ll take away from this episode: - Why “goal haze” happens mid-year and how to break through it - How to redefine success based on your current season - not past expectations - The difference between chasing shiny objects vs. following your intuition - Journal prompts to reset your focus and get real about what’s working (and what’s not) - How to set aligned, achievable goals for the rest of the year - The importance of leaving space for the unexpected (hello dream opportunities!) Mentioned in this episode: The Goal Setting Workshop → https://kristinfishercoaching.com/goalsettingworkshop Want more clarity and momentum for your biz? Grab the workshop and let’s reset the right way. Enjoy the chat! LOOKING TO GROW YOUR WHOLESALE BUSINESS ON FAIRE? 1) Learn what buyers are looking for on Faire. Listen to the FREE private podcast series Unlocking Faire - Get instant access HERE 2) Get my exact growth strategy inside the FREE workshop, The Faire Success Blueprint Watch now HERE 3) Ready to take action and scale on Faire? Check out The Faire Bootcamp NEED STRATEGIC SUPPORT IN YOUR BUSINESS? 1) Build out a sustainable strategy with the Goal Setting Workshop HERE 2) Explore private mentorship with Kristin HERE (limited spots available) LET'S CONNECT! Want to leave a Question to air on the podcast (OR leave a little podcast love note)? CALL IN TO THE ‘BUYER HOTLINE’ HERE Website: kristinfishercoaching.com Instagram @kristinfishercoaching Contact: hello@kristinfishercoaching.com

    38 min

  6. 7 JUIL.

    Leveraging YouTube to Grow Your E-commerce Brand | Episode 91

    YouTube feels...intimidating, right? It’s long-form. It’s searchable. And it’s one more platform to think about. But what if YouTube could actually simplify your content strategy—and do the heavy lifting for your product-based business? This week, I’m joined by YouTube educator and marketing strategist Stephanie Kase. We’re pulling back the curtain on how to use YouTube (yes, even if you sell physical products) to grow your brand and attract customers without constantly churning out content. Stephanie shares how product-based founders can create personal brands that amplify their products, plus how to structure videos so they work hard for you—long after they’re posted. And spoiler: this isn’t about being a “YouTuber”. It’s about building strategic, evergreen content that drives long-term growth.  In this episode, we talk about:Why YouTube is an untapped goldmine for product-based businessesHow to humanize your brand and bring storytelling into your contentThe secret to making content once and repurposing it everywhereWhat YouTube’s algorithm actually favors (hint: it’s not perfection!)How to plan and structure videos so they’re engaging and evergreenWhy creating a personal brand doesn’t mean being “the face” of your biz ABOUT STEPHANIE: Stephanie Kase is an online marketing coach and content creator. She teaches ambitious female entrepreneurs and brands how to gain visibility online with content marketing that actually converts, so they have the freedom to build their dream life. She has served over 5,000 online students through her online courses, programs, and digital products and reached millions with her content online. She is most known for YouTube growth and has grown her channel to nearly 100,000 subscribers.  Resources & LinksFollow Stephanie on Instagram: https://www.instagram.com/stephanielynnkase/Stephanie’s Website: https://stephaniekase.com/ Stephanie’s YouTube Channel: https://www.youtube.com/stephaniekase Take the FREE YouTube Class! https://stephaniekase.com/youtubeclass Enjoy the chat! LOOKING TO GROW YOUR WHOLESALE BUSINESS ON FAIRE? 1) Learn what buyers are looking for on Faire. Listen to the FREE private podcast series Unlocking Faire - Get instant access HERE 2) Get my exact growth strategy inside the FREE workshop, The Faire Success Blueprint Watch now HERE 3) Ready to take action and scale on Faire? Check out The Faire Bootcamp NEED STRATEGIC SUPPORT IN YOUR BUSINESS? 1) Build out a sustainable strategy with the Goal Setting Workshop HERE 2) Explore private mentorship with Kristin HERE (limited spots available) LET'S CONNECT! Want to leave a Question to air on the podcast (OR leave a little podcast love note)? CALL IN TO THE ‘BUYER HOTLINE’ HERE Website: kristinfishercoaching.com Instagram @kristinfishercoaching Contact: hello@kristinfishercoaching.com

    42 min

  7. 23 JUIN

    [REPLAY] ONE Thing You Should Focus On Now To Prep for Faire Market | Episode 90

    So here’s the deal. This is a re-air of Episode 61 from May 2024, but trust me, it’s even more relevant now than when it first dropped. With the Faire Summer Market just four weeks away, your time is precious. This episode is all about getting back to basics, and doubling down on what actually works. Because when your time is limited and your brain is fried, you don’t need more to-dos… you need better ones. Let’s get laser-focused on the one thing that will move the needle in your wholesale business this season. The truth? Buyer budgets are tighter. Orders are more intentional. But the brands who are nurturing relationships—the ones who are showing up consistently and authentically? They’re the ones who will win this summer. Tune in as I share what’s changed since last year, what’s still working, and the single best thing you can do to prep for this summer’s biggest sales opportunity on Faire. What you’ll learn: Why shiny-object syndrome is killing your momentumThe #1 strategy I recommend leading into Faire Summer MarketWhat nurturing buyers actually looks like in 2025How to balance business growth with summer livingThe right way to pitch (hint: it's not your first message)A smarter, more human approach to buyer outreach Resources To Support You: Watch the FREE Faire Success Blueprint Workshop HERE Prep for the next Faire Market with the FREE Faire Market Prep Planner. Download it HERE Get inside the Faire Bootcamp Self-Study to get your brand market ready. Join HERE Find out exactly what your buyers are looking for on Faire. Listen to the FREE Unlocking Faire Private Podcast HERE Listen to Episode #59 on Pitch Strategy: https://podcasts.apple.com/us/podcast/a-wholesale-buyer-outreach-strategy-that-will/id1648564568?i=1000653887153 Enjoy the chat! LOOKING TO GROW YOUR WHOLESALE BUSINESS ON FAIRE? 1) Learn what buyers are looking for on Faire. Listen to the FREE private podcast series Unlocking Faire - Get instant access HERE 2) Get my exact growth strategy inside the FREE workshop, The Faire Success Blueprint Watch now HERE 3) Ready to take action and scale on Faire? Check out The Faire Bootcamp NEED STRATEGIC SUPPORT IN YOUR BUSINESS? 1) Build out a sustainable strategy with the Goal Setting Workshop HERE 2) Explore private mentorship with Kristin HERE (limited spots available) LET'S CONNECT! Want to leave a Question to air on the podcast (OR leave a little podcast love note)? CALL IN TO THE ‘BUYER HOTLINE’ HERE Website: kristinfishercoaching.com Instagram @kristinfishercoaching Contact: hello@kristinfishercoaching.com

    33 min

  8. 9 JUIN

    Your No-Stress Game Plan for Faire Market Success

    GRAB THE FREE MARKET PREP PLANNER HERE: https://kristinfishercoaching.com/marketplanner Faire Market is creeping up fast. And if you're already feeling the panic set in? This episode will give you a game plan to ditch the stress.  In this episode, I’m laying out the exact 3-part plan I use with my VIP Faire Bootcamp students to prep for Faire Summer Market - without the stress, the burnout, or the 11th-hour scramble. You’ll leave this episode knowing what to focus on (and what to ignore) to make your Faire Market strategy more profitable and actually doable. And yep—there’s a free six-week Market Prep Planner waiting for you that pairs perfectly with everything we talk about. Here’s what you’ll walk away with: How to reflect on past market data to avoid burnout and boost your resultsThe exact things to evaluate (your products, process, and energy!)Why defining success upfront makes all the differenceVisibility + outreach strategies to get more retailers BEFORE market week startsWhy optimizing your Faire shop now is critical for conversions laterA better way to prioritize (so you’re not trying to do everything at once) Get your FREE Market Prep Planner: https://kristinfishercoaching.com/market-prep-planner This 6-week planner includes checklists, prompts, and a full week-by-week strategy to streamline your prep and simplify your decision-making. It’s the exact resource I give my VIP Bootcamp crew—now available to YOU. LOOKING TO GROW YOUR WHOLESALE BUSINESS ON FAIRE? 1) Learn what buyers are looking for on Faire. Listen to the FREE private podcast series Unlocking Faire - Get instant access HERE 2) Get my exact growth strategy inside the FREE workshop, The Faire Success Blueprint Watch now HERE 3) Ready to take action and scale on Faire? Check out The Faire Bootcamp NEED STRATEGIC SUPPORT IN YOUR BUSINESS? 1) Build out a sustainable strategy with the Goal Setting Workshop HERE 2) Explore private mentorship with Kristin HERE (limited spots available) LET'S CONNECT! Want to leave a Question to air on the podcast (OR leave a little podcast love note)? CALL IN TO THE ‘BUYER HOTLINE’ HERE Website: kristinfishercoaching.com Instagram @kristinfishercoaching Contact: hello@kristinfishercoaching.com

    25 min
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À propos

Welcome to The Buyerside Chat Podcast! The podcast for product business owners looking to get inside the mindset of a Buyer to scale profitably. With bi-weekly chats from a seasoned retail buyer, Kristin Fisher, you will gain insights into product strategy, e-commerce, pricing, wholesale, marketing, outsourcing, mindset, and beyond. Whether you are a maker, brick & mortar boutique owner, or run your own e-commerce business, this podcast will become your new go-to!Join Kristin Fisher, Retail Strategy Coach and Founder of the e-commerce gifting brand, Bocu, each week as she shares her advice & strategies for other product based businesses.

Informations

  • Création
    Kristin Fisher
  • Années d’activité
    2022 - 2025
  • Épisodes
    85
  • Classification
    Tous publics
  • Copyright
    © 2025 Kristin Fisher Coaching All Rights Reserved.
  • Site web de l’émission
    The Buyerside Chat

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