How @evanbelforti Combined Fantasy and Storytelling into Shoe Designs for Reebok

In just a few years out of college Evan Belforti has made quite a splash at Reebok. After graduating from the Rhode Island School of Design (RISD) in 2017, Evan started at Reebok as a temp. He is now a Footwear Designer for their Fashion and Collaborations team. His innovative designs have helped bring new attention to the legendary sneaker brand.

In this episode Evan talks about how he brings his interest in fantasy and storytelling into shoe designs. He discusses the lessons he took away from RISD and explains how shoe design is similar to car design.

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