How F.L.Y. Turned “Swag Surfin’” Into a Cultural Anthem

On this episode of Butternomics, we’re joined by F.L.Y.—the creators of the iconic Swag Surfin’. What started as a club anthem in Atlanta has transformed into a global movement, with everyone from Beyoncé to Taylor Swift and even the Kansas City Chiefs getting in on the wave. But beyond the music, there’s a business behind the culture. We dive into how F.L.Y. built a hit that refuses to fade, the unexpected corporate and global opportunities that came with it, and the lessons they’ve learned about ownership, publishing, and longevity in the music industry. From MySpace days to the Super Bowl stage, this is the story of how Swag Surfin’ became a cultural anthem.

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