LIFT Airlines Co-founder Gidon Novick on Redefining South African Business Through Innovation and Social Impact

In this episode, we sit down with Gidon Novick, the visionary serial entrepreneur behind Lift Airlines, Lucid Ventures, Circle Senior Living, and the socially conscious SA Harvest. Gidon shares his journey from corporate success at Comair, where he launched Kulula.com and expanded the British Airways franchise, to pioneering innovative ventures in the airline and senior living industries. He opens up about the importance of building customer-centric brands, his formula for disruptive innovation, and how his ventures are making a lasting impact on South Africa's business and social landscape. 

We also explore Gidon's socially minded approach through his work with SA Harvest, tackling food insecurity using technology and data. Additionally, he offers valuable insights into scaling businesses, and what it takes to thrive in South Africa’s nuanced market.  

Learn how Gidon balances multiple ventures, stays grounded through his personal practices like yoga and travel, and continues to push the boundaries of what’s possible in business. 

Whether you’re an aspiring entrepreneur or simply curious about innovation and social impact, this episode is packed with inspiration and practical advice from one of South Africa’s most dynamic business leaders.