How GivingTuesday went from grassroots movement to data powerhouse

This episode of Impact Audio features Woodrow Rosenbaum, chief data officer at GivingTuesday. He shares how the organization has stepped up to help solve one of the most common issues facing nonprofits—how to access and derive insights from data.

He digs into:

• The story behind GivingTuesday’s data strategy

• Why standardization is not the endgame

• The data that reveals a big opportunity for attracting more donors