30 min
How Google’s GenAI Is Reshaping the Search Game #Hashtags, The Gartner Marketing & Communications Podcast
-
- Marketing
CMOs face new challenges as Google’s generative AI search is set to reshape how consumers search and receive information. Maintaining brand visibility and keeping the click-rates up will require marketing leaders to adopt a nuanced strategy for their content and website experience.
CMOs face new challenges as Google’s generative AI search is set to reshape how consumers search and receive information. Maintaining brand visibility and keeping the click-rates up will require marketing leaders to adopt a nuanced strategy for their content and website experience.
30 min