Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast

Marketing Podcasts
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Dive deep into the ever-changing world of content and search engine marketing. Discover actionable strategies and learn ways to gain insights through data that will help you navigate the topsy-turvy world of SEO.

  1. -12 H

    Technical SEO infrastructure vs human-crafted content quality with limited resources

    Enterprise SEO teams waste resources on ineffective LLM.txt files instead of proven protocols. Duane Forrester, former Bing search engineer and founder of UnboundAnswers.com, explains why major crawlers including AI systems still follow established robots.txt standards. The discussion covers proper robots.txt syntax implementation, the default crawl behavior that eliminates need for "do crawl" directives, and strategic resource allocation between technical infrastructure and content quality initiatives. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    7 min

  2. -1 J

    How will machine trust signals evolve for content creators next year?

    LLM.txt files offer no actual SEO value for content creators. Duane Forrester, former Bing executive and founder of UnboundAnswers.com, explains why these files are "total trash" since all AI crawlers already follow standard robots.txt protocols. He details how Creative Commons bot handles most AI training data collection, making additional file formats unnecessary, and provides guidance on proper robots.txt syntax to avoid blocking beneficial AI crawlers from accessing content. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    7 min

  3. -2 J

    Does retrieval-based search make traditional keyword research obsolete?

    Retrieval-based search is transforming how SEO professionals approach keyword strategy. Duane Forrester, former Bing Senior Product Manager and founder of UnboundAnswers.com, argues that traditional keyword research must evolve beyond single-term optimization to remain effective in AI-driven search environments. The discussion covers query fan-out methodology for topic expansion, conversation-based keyword research techniques that mirror natural language patterns, and strategic frameworks for adapting keyword research processes to accommodate LLM search behaviors and retrieval-based ranking systems. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    6 min

  4. -3 J

    Machine trust and retrieval-based search transformation

    Google's AI overviews now appear in over 50% of search results. Duane Forrester, founder and CEO of UnboundAnswers.com and former Microsoft search engine insider, shares how his unique perspective from inside search engines informs adaptation strategies for the current AI transformation. The discussion covers machine trust fundamentals through structured data implementation, content chunking strategies for LLM consumption, and the critical shift from traditional keyword targeting to goal-oriented content creation that serves both human readers and AI systems. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    57 min

  5. -5 J

    Game plan for convincing technical leadership to invest more in customer data integrations

    Customer data integration challenges cost enterprises millions in missed revenue opportunities annually. Eddie Patzsch, marketing strategist at Optimove, shares proven frameworks for securing technical leadership buy-in for customer data infrastructure investments. The discussion covers quantifying business impact through cost-of-inaction modeling, positioning data integration as an efficiency multiplier that reduces ad hoc technical requests, and leveraging AI readiness initiatives to align marketing data needs with existing technical priorities. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    4 min

  6. -6 J

    One word that describes the relationship between customer data and marketing campaign success

    Customer data and marketing campaigns form an inseparable "power couple" driving modern growth strategies. Eddie Patzsch from Optimove reveals how leading brands are shifting budget allocation from traditional channel-based spending to customer data-driven investment strategies that build sustainable competitive advantages. The discussion covers zero-party data deployment frameworks, customer enrichment methodologies, and the operational infrastructure required to move beyond batch-and-blast approaches toward precision-targeted campaign execution. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    4 min

  7. 4 SEPT.

    Invest in better data integration vs advanced content personalization

    Marketing teams waste 73% of their budget on misdirected campaigns. Eddie Patzsch, marketing strategist at Optimove, explains why data integration outperforms content personalization when resources are limited and shares insights from working with enterprise CMOs who prioritize technical foundations over creative campaigns. The discussion covers frameworks for shifting from perception-based to data-driven marketing decisions and strategies for building technical marketing leadership that drives measurable ROI through accurate audience targeting. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    4 min

  8. 3 SEPT.

    One major shift in data-driven marketing campaigns in five years

    Product and marketing teams will merge performance ownership within five years. Eddie Patzsch from Optimove predicts this transformation as AI reduces organizational silos and product-led growth demands tighter integration between customer acquisition and product experience. The discussion covers how zero-party data collection requires cross-functional collaboration between marketing and product teams for effective implementation. Patzsch outlines the strategic shift from historically strained product-marketing relationships toward unified performance accountability in enterprise B2B organizations. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    4 min
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Dive deep into the ever-changing world of content and search engine marketing. Discover actionable strategies and learn ways to gain insights through data that will help you navigate the topsy-turvy world of SEO.

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