How Healey Brothers Auto Transformed Salesmen Into Social Media Powerhouses | Industry Spotlight

Welcome to Industry Spotlight—a focused series hosted by Sam D’Arc, highlighting standout dealerships and innovative companies, and exploring the trends driving success in today’s automotive market. Today, Sam sits down with Jay Healey, CMO of Healey Brothers Automotive Group, and Justin Friend, SVP of Dealers United.

This episode of the Car Dealership Guy Podcast is brought to you by Dealers United:

Dealers United – Specializing in Social, SEM, and SEO, Dealers United is the premier digital marketing partner for car dealerships looking to dominate digital and drive more car sales. Learn more @ https://www.dealersunited.com/?utm_source=cardealershipguy&utm_medium=affiliate&utm_campaign=industry-spotlight-podcast-jan25

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Topics:

00:00: Intro

00:39 Who are the Healey Brothers Auto Group?

02:12 How does Healey Brothers Auto Group engage with the community and contribute to charity?

03:53 How does the company differentiate its brand and maintain customer loyalty?

04:53 Why is the human touch important in car sales?

06:06 How does the company leverage social media and technology?

08:20 What are internal influencers, and how do they contribute to marketing strategies?

11:23 What challenges and successes has the company experienced in social media campaigns?

20:54 How are ad formats and strategies evolving in the industry?

24:57 Why are authenticity and standards important in marketing?

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