Behavioral Science For Brands: Leveraging behavioral science in brand marketing.

Consumer Behavior Lab
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The Consumer Behavior Lab is dedicated to teaching marketersacross the United States how behavioral science principles can beapplied to help their brands. By decoding the underlying motivationsof how consumers make decisions, the CBL seeks to make a betterindustry - where both brands and agencies put proven sciencebehind their decision making.

  1. How Klarna uses present bias and temporal reframing to make shopping feel irresistible

    6天前

    How Klarna uses present bias and temporal reframing to make shopping feel irresistible

    This episode unpacks the behavioral science behind Klarna’s success. Learn how the brand uses present bias and temporal reframing to reduce friction at checkout, increase willingness to pay, and reshape how consumers perceive cost—without relying on discounts.

    32 分钟
  2. Hacking the Human Mind - Book Preview: Häagen-Dazs

    8月20日

    Hacking the Human Mind - Book Preview: Häagen-Dazs

    In this episode, MichaelAaron and Richard share a first look at their upcoming book Hacking the Human Mind, a guide to applying behavioral science for brand growth. Then, they revisit the Häagen-Dazs case study—exploring how foreign branding and price relativity helped transform everyday ice cream into a luxury experience that set powerful consumer expectations.

    19 分钟
  3. Interview: Uri Gneezy, author of Mixed Signals, on why misaligned incentives backfire

    8月13日

    Interview: Uri Gneezy, author of Mixed Signals, on why misaligned incentives backfire

    In this episode we speak with Uri Gneezy, behavioural economist and professor at the Rady School of Management at UC San Diego. Uri is the author of Mixed Signals and The Why Axis. In the episode, he explores how poorly designed incentives can backfire, why intentions don’t often match outcomes and how to overcome the common pitfalls in our thinking.

    53 分钟
  4. Hacking the Human Mind - Book Preview: Dyson

    8月7日

    Hacking the Human Mind - Book Preview: Dyson

    We’re thrilled to announce the upcoming launch of Hacking the Human Mind, A new book exploring how behavioral science powers the world’s most iconic brands. Re-watch this episode and get ready for Hacking the Human Mind, hitting shelves September 30th.

    30 分钟
  5. Interview: David Robson, author of The Expectation Effect, on how beliefs shape behavior

    7月30日

    Interview: David Robson, author of The Expectation Effect, on how beliefs shape behavior

    In this episode we speak with David Robson, science journalist and author of The Expectation Effect. David explores how beliefs, attitudes and expectations shape our health, performance and daily experiences. He explains the fascinating science behind placebo effects, the power of mindset in influencing outcomes and the implications for behavior change messaging.

    50 分钟
  6. Interview: Patrick Fagan, author of Hooked, on the behavioral shortcuts that influence what we buy

    7月23日

    Interview: Patrick Fagan, author of Hooked, on the behavioral shortcuts that influence what we buy

    In this episode we speak with Patrick Fagan, behavioral scientist and co-founder of the consultancy Capuchin Behavioral Science. Patrick is the former lead psychologist at Cambridge Analytica, author of Hooked and co-author of Free Your Mind. He shares insights into the hidden drivers of consumer behavior, how data and psychology intersect and why marketers should tap into the irrational mind.

    41 分钟
  7. Interview: Phil Graves, author of Consumerology, on the hidden flaws of market research

    7月9日

    Interview: Phil Graves, author of Consumerology, on the hidden flaws of market research

    In this episode, we chat with Phil Graves, author of Consumerology. As a leading voice on the flaws of traditional market research, he explains why what customers say often differs from what they do. He also highlights the mechanisms behind purchase decisions and explores how behavioral science offers a more reliable lens for understanding real consumer behavior.

    51 分钟
  8. Interview: Rory Sutherland, author of Alchemy, on why irrational ideas work

    6月25日

    Interview: Rory Sutherland, author of Alchemy, on why irrational ideas work

    In this episode we sit down with Rory Sutherland, author of Alchemy. As one of advertising’s most original thinkers, he makes the case for embracing irrationality in marketing, argues why logic is overrated and explains how small shifts can lead to big behavioral effects.

    2 小时 27 分钟
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The Consumer Behavior Lab is dedicated to teaching marketersacross the United States how behavioral science principles can beapplied to help their brands. By decoding the underlying motivationsof how consumers make decisions, the CBL seeks to make a betterindustry - where both brands and agencies put proven sciencebehind their decision making.

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