43 episodes

In How I Grew This, Mada Seghete dives into the stories behind the World’s top companies and the leaders driving their growth from campaigns, measurement and tests to their personal journeys becoming growth leaders.

How I Grew This Branch

    • Careers
    • 5.0 • 26 Ratings

In How I Grew This, Mada Seghete dives into the stories behind the World’s top companies and the leaders driving their growth from campaigns, measurement and tests to their personal journeys becoming growth leaders.

    VP of Marketing @ Junglee Games: Bharat Bhatia- Growing Despite Saturation

    VP of Marketing @ Junglee Games: Bharat Bhatia- Growing Despite Saturation

    The days of unsaturated channels and growth hacking, as we used to know it is over. Our guest today, Bharat Bhatia, dives deep into new strategies and the understanding of the product that has helped him achieve continued growth. Bharat comes from the gaming industry, an industry that he explains has one of the tightest bonds between product and marketing. He shares how he and his team approach that integration through in-app growth channels.

    In addition, with today’s growth channels like Facebook and Google ads more saturated and restricted, he breaks down how he has approached growth, especially when reaching the tipping point of scaling beyond existing audiences.

    Hear more about how Junglee Games grew through COVID, how he has managed to take better care of his physical health, and the most important and unexpected lesson he learned at business school, all on this episode of How I grew this.

    • 24 min
    VP Digital @ El Pollo Loco: Andy Rebhun - Beanie Babies, McNuggets, and OH MY! How A Childhood Hustle Evolved into A Winning Mentality in Digital

    VP Digital @ El Pollo Loco: Andy Rebhun - Beanie Babies, McNuggets, and OH MY! How A Childhood Hustle Evolved into A Winning Mentality in Digital

    Andy Rebhun is someone you just get excited to talk to. He’s an extrovert with opinions and vision. He is an accomplished Marketing Executive, who has delivered first-to-market products and profitable growth for billion-dollar brands across Fortune 50 companies like the McDonalds Corporation and Ford Motor Company.

    He is currently Vice President of Digital at El Pollo Loco, where he is responsible for CRM, E-Commerce, off premise delivery, loyalty program, and social media. Andy holds a Bachelor of Arts degree from the University of Wisconsin Madison and an MBA from Kellogg School of Management.

    In this episode, Andy dives into (1) how he got tapped to manage marketing for an 800+ restaurant market before 30 yrs old, (2) how he took the McDonald’s app from 0 to 5M users, (3) how he navigated COVID to triple digital sales at El Pollo Loco, (4) along the lessons he learned along the way.

    • 34 min
    Growth Advisor & Former Global Head of Digital Marketing @ Slack: Holly Chen- How An Inner Rebelliousness Led to A Career in Growth

    Growth Advisor & Former Global Head of Digital Marketing @ Slack: Holly Chen- How An Inner Rebelliousness Led to A Career in Growth

    Holly Chen is an award-winning marketing and growth advisor who credits her inner rebelliousness and overall questioning of conventional thinking for leading her into a career in Growth. And she’s been a standout from the beginning. In Beijing, Holly was one of the few Chinese nationals majoring in Italian in the entire country. After taking on her first role at the United Nations, she felt the need to move to something where she could better measure the impact of her work and joined an early stage startup in New York City. Her entry into Product Management and Marketing teams at that start up eventually led to her becoming the Head of Growth at the Google Store, in charge of distinguishing the various Google Store and hardware brands. She then went on to build Slack’s Digital Marketing and Performance Marketing function globally driving user acquisition, retention, and monetization across SMB and Enterprise customers.

    Amidst her current work as a growth advisor, Holly is a co-founder of Ceilingbreakers.us, a coaching platform that is rethinking the way tech leadership looks by creating a direct line to top executive coaches for specifically people of color, women, immigrants, LGBTQ+, and other underrepresented groups.

    Hear more about where Holly believes growth sits within a company, advice to those building their own multi-touch attribution systems, and her advice for her younger self on this episode of How I Grew This.

    App she can’t live without: Apple Podcast App
    Animal she would talk to if she could: Cats
    App she uses that others wouldn’t expect: Chinese apps

    • 35 min
    Chief Marketing Officer @ White Castle: Lynn Blashford- A Century Old Company With A Growth Mindset

    Chief Marketing Officer @ White Castle: Lynn Blashford- A Century Old Company With A Growth Mindset

    Lynn Blashford, CMO of White Castle, has risen the ranks during her 10 years at the company. White Castle, known for pioneering the fast food industry, turns 100 years old in 2021 and operates with a long term vision which runs counter to today’s hypergrowth and short-term gains environment. Maybe unsurprisingly, this mindset has allowed them to weather the storm of 2020 both by taking care of their employees as well as how they’ve strategically diversified the business.

    White Castle was one of the first non-pizza companies to roll out online ordering and was the first fast food chain to adopt the vegan Impossible Slyder in the nation.

    Beyond just the bottom line, Lynn spoke about how the private nature of the company allows them to take care of their people and the communities they serve. One of the beautiful stories she shares is how healthcare workers could eat for free when the pandemic lockdowns began.

    Hear more about how White Castle has adapted to the many challenges of 2020, Lynn’s advice for her younger self, and of course, Lynn’s behind-the-scenes story of how the film “Harold and Kumar Go to White Castle” came to be, all on this episode of How I grew this.

    • 32 min
    SVP and Head of Product @ RentoMojo: Dharmesh Gandhi- Lowering Churn, Increasing NPS & Finding Unutilized Growth Opportunities

    SVP and Head of Product @ RentoMojo: Dharmesh Gandhi- Lowering Churn, Increasing NPS & Finding Unutilized Growth Opportunities

    So much of learning how to drive meaningful growth is finding unsaturated and ripe growth channels and relentless focus on the actual end-user. This is our next guest's philosophy, Dharmesh Gandhi, the Senior Vice President and Head of Product at RentoMojo.

    Dharmesh shares how early in his career at Amazon, he learned how you could easily spot what seems like a popular growth option and not always get the return you’re looking for, especially when scaling. He adjusted his approach to play the long game and focus on important but not urgent growth methods. As he says in the interview, once something becomes urgent, it’s too late. He built out a multi-year roadmap that would allow continued growth through different channels.

    That experience also helped him when RentoMojo had to make dramatic shifts when COVID happened. They decided to implement a subscription pause, which reduced churn by 25% and played a significant role in helping the business continue to thrive even during the lockdown.

    Hear more on Dharmesh’s story, including how culture was the most critical driver of growth at Amazon, how he became the odd one out in his family and didn’t work on the family business, his time management, and so much more on this episode of How I Grew This. Listen now on Apple Podcasts, Spotify, Google Podcasts, Stitcher, and more.

    • 32 min
    Co-Founder and Executive Chairman @ Mindbody: Rick Stollmeyer - Building One of The First SaaS Empires

    Co-Founder and Executive Chairman @ Mindbody: Rick Stollmeyer - Building One of The First SaaS Empires

    Today, most SaaS companies were started in the last few years or at the beginning of Web 2.0. Our guest Rick Stollmeyer, Co-Founder and current Executive Chairman of Mindbody, however, saw an opportunity back in 2001, when he started the company out of his garage.

    In March, Mindbody saw 90% of their appointments disappear through the platform, which led the team to innovate and drive towards a virtual fitness platform. Fast forward to today, and they see this as their most significant growth opportunity.

    Hear more on Rick’s story, including his leadership training in the Navy, the lesson he learned when his former boss refused to give him equity, his transition to Executive Chairman, and so much more on this episode of How I Grew This. Listen now on Apple Podcasts, Spotify, Google Podcasts, Stitcher, and more.

    • 34 min

Customer Reviews

5.0 out of 5
26 Ratings

26 Ratings

Dawoonis ,

A must for app developers

I run a consumer mobile dating app called coffee meets bagel and like other mobile developers, growth is something we consntantly work on. This podcast is a gem filled with real examples and practical tips from experts. I got so many growth ideas from this. A must for mobile developers in charge of growth.

seven-up-coca-cola ,

Come for the growth tips, stay for the journeys

Enjoying the tips, but really listening to hear about the guests' journeys. Great start!

Jfrye57395 ,

Finally looking at growth from all angles

I'm a founder and there are many areas where you need to grow at once to keep up. Growing your business, growing as a person, growing as a leader and helping your team grow. This show helps me with all of these things, love it!

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