Remarkable Marketing

Caspian Studios, Ian Faison
  • 5,0 (30)
  • MARKETING
  • CHAQUE SEMAINE
Podcast Remarkable Marketing

Marketing lessons from Hollywood, B2C, B2B and beyond! “A smart, goofy show that blends marketing, Hollywood, advertising and pop-culture. A must-listen for any marketer looking for fresh ideas.” - Oprah and Tom Hanks, simultaneously Hosted by Ian Faison and produced by Meredith Gooderham. Sound design by Scott Goodrich. Created by the team at Caspian Studios.

  1. WWE: B2B Marketing Lessons from Randy Savage, Hulk Hogan and More with the US Market Brand Evangelist at GetResponse, Carlos Gil

    -1 J

    WWE: B2B Marketing Lessons from Randy Savage, Hulk Hogan and More with the US Market Brand Evangelist at GetResponse, Carlos Gil

    John Cena says that in the early days of his career, he struggled to break through as a WWE superstar. Cena says that’s because “people didn’t know who I was. They couldn’t connect to John Cena coming out in different tights and boots every time. No one could attach to who I was.” He says, “As entertainers, we kinda want to attach. You try to work on your character so people will relate to them and want to attach to them.” And when we talk about edu-taining, entertainment is half of that. Getting your consumer to attach to you is what we’re all about on Remarkable. So in this episode, we’re helping you become marketing superstars and drive that brand attachment with your consumers. To do that, we’re looking at parallels between the WWE and marketing. With the help of our special guest, US Market Brand Evangelist, Carlos Gil, we’ll talk about evolving with your consumer, giving your content personality, and much more.

    49 min
  2. Disney: B2B Marketing Lessons from the Magical Media Empire with Domo CMO Mark Boothe

    10 SEPT.

    Disney: B2B Marketing Lessons from the Magical Media Empire with Domo CMO Mark Boothe

    Ask yourself: “What is the magic of my brand?” Every brand has it. It’s the special offering your company has that no other one does. That’s where you focus the message of your content. And it’s one of the things we’re talking about today. In this episode, we’re learning from the magic of the world of Disney. With the help of our special guest, Domo CMO Mark Boothe, we’ll talk about working your magic, focusing on feeling, and the power of distribution.

    42 min
  3. Mike Birbiglia: B2B Marketing Lessons from the Prolific and Award-Winning Comedian with the Host of How Stories Happen, Jay Acunzo

    3 SEPT.

    Mike Birbiglia: B2B Marketing Lessons from the Prolific and Award-Winning Comedian with the Host of How Stories Happen, Jay Acunzo

    Before comedians ever get a Netflix special, they have to run the gauntlet. Night after night, they’re putting themselves out there in front of judgmental crowds and trying to win them over. Sometimes they bomb, sometimes they face hecklers, and what may be even worse: silence. Kathy Griffin once bombed so badly at a show in Montreal she said, “The audience was talking so much that they didn’t know my set ended.” Ouch. But even after bombing the worst, comedians 👏 keep 👏 practicing 👏. And all the while they’re gathering data. What works? What doesn’t work? Because that data helps them get better and better. And that grit and resilience is one of the things we as marketers need to have too. So in this episode, we’re taking marketing lessons from comedian Mike Bigbiglia. With the help of our special guest, Host of How Stories Happen, Jay Acunzo, we’re talking about developing your premise, aiming for resonance over reach, and practicing your material in front of your audience.

    42 min
  4. The Marvelous Mrs. Maisel: B2B Marketing Lessons from the Hit Period Comedy with Head of Content & Brand at Close, Chelsea Castle

    27 AOÛT

    The Marvelous Mrs. Maisel: B2B Marketing Lessons from the Hit Period Comedy with Head of Content & Brand at Close, Chelsea Castle

    Marketing is like comedy. It has to be bold, memorable and perfectly timed to hit home. Great marketing knows how to turn heads, make an impression, and leave the audience wanting more, just like Midge Maisel. In this episode, we’re taking marketing lessons from The Marvelous Mrs. Maisel. Together, with the help of our special guest, Head of Content & Brand at Close, Chelsea Castle, we’re talking about using niche references, making your audience laugh, and making every word count.

    57 min
  5. Summer Baking Championship: B2B Marketing Lessons from Food Network’s Seasonal Baking Series with Director of Content Marketing at Splunk, Ann Smith

    20 AOÛT

    Summer Baking Championship: B2B Marketing Lessons from Food Network’s Seasonal Baking Series with Director of Content Marketing at Splunk, Ann Smith

    What do marketers and competitive bakers have in common? Quite a lot, actually. Both work amid time constraints, follow recipes for success, and have to express creativity under pressure. And there’s a lot marketers can learn from these competitive bakers, so that’s what we’re talking about this week. In this episode, we’re taking B2B marketing lessons from Food Network’s seasonal baking series, Summer Baking Championship. Together with the help of our special guest, the Director of Content Marketing at Splunk, Ann Smith, we talk about putting your own spin on a recipe, tasting what you bake, and not trying to do too much at once.

    40 min
  6. Houseplant: B2B Marketing Lessons from Seth Rogen’s Brand with Director of Brand Marketing at Mailchimp, Greg Shumchenia

    13 AOÛT

    Houseplant: B2B Marketing Lessons from Seth Rogen’s Brand with Director of Brand Marketing at Mailchimp, Greg Shumchenia

    What do you need to do to make your brand famous? You know how you could say “Seth Rogen” and people could easily recall that he’s an actor, they know he’s funny and associate him with Freaks and Geeks or Pineapple Express, for example? Well, with that same amount of ease, you want people to know who you are, what you do and to make positive associations with your brand name. How do you do it? That’s one of the things we’re talking about today. In this episode, we’re learning about aiming for brand fame by looking at Seth Rogen’s brand, Houseplant. With the help of our special guest, Director of Brand Marketing at Mailchimp, Greg Shumchenia, we talk about aiming for fame, using feeling, and practicing fluency.

    53 min
  7. Clarkson’s Farm: B2B Marketing Lessons from Jeremy Clarkson’s New Show with Co-Founder & SVP of GTM Strategy at Passetto, Sidney Waterfall

    6 AOÛT

    Clarkson’s Farm: B2B Marketing Lessons from Jeremy Clarkson’s New Show with Co-Founder & SVP of GTM Strategy at Passetto, Sidney Waterfall

    How much of the realities of your business do you want your audience to see? The truth is, there are benefits to baring it all. Especially when you’re a startup, showing your trials and tribulations endears your brand to viewers. It feels raw and real and trusting. It’s a way to build an audience of dedicated fans. And in this episode, we’re learning about this kind of radical transparency from Jeremy Clarkson. Known in the car world for his shenanigans and quick wit on the show The Grand Tour, Jeremy Clarkson is now learning how to farm on his new show, Clarkson’s Farm. He’s doing what we call “building in public,” and showing viewers what it’s really like to grow a farm from the ground up. That’s one of the things we’re talking about this week on Remarkable with the help of our special guest, Co-Founder & SVP of GTM Strategy at Passetto, Sidney Waterfall. Together, we talk about the benefits of building in public, using comedic tropes to add humor to your marketing, and transitioning your audience to a new POV.

    49 min
  8. Business Influencers: B2B Marketing Lessons from Chris Walker, Jason Lemkin, and more with Co-Founder & CMO of Dreamdata, Steffen Hedebrandt

    30 JUIL.

    Business Influencers: B2B Marketing Lessons from Chris Walker, Jason Lemkin, and more with Co-Founder & CMO of Dreamdata, Steffen Hedebrandt

    We content marketers all want to put out high quality content all the time. But you might get writer’s block or just feel stuck sometimes. And one of the best ways to get unstuck, to feel inspired and motivated to get better and better is to look to content creators who do their job really, really well. So in this episode, we encourage you to be influenced by some of the top thought leaders in business, including Gary Vaynerchuck, April Dunford, Chris Walker and Jason Lemkin. Together with the help of our special guest, Co-Founder & CMO of Dreamdata, Steffen Hedebrandt, we talk about writing a book, running experiments, keeping your content snowball rolling, sourcing content ideas from your sales team, and much more.

    51 min
Tout afficher (110)

Bande-annonce

5
sur 5
30 notes

À propos

Marketing lessons from Hollywood, B2C, B2B and beyond! “A smart, goofy show that blends marketing, Hollywood, advertising and pop-culture. A must-listen for any marketer looking for fresh ideas.” - Oprah and Tom Hanks, simultaneously Hosted by Ian Faison and produced by Meredith Gooderham. Sound design by Scott Goodrich. Created by the team at Caspian Studios.

Informations

  • Création
    Caspian Studios, Ian Faison
  • Années d’activité
    2022 - 2024
  • Épisodes
    110
  • Classification
    Tous publics
  • Copyright
    © Caspian Studios
  • Site web de l’émission
    Remarkable Marketing

Pour écouter des épisodes au contenu explicite, connectez‑vous.

Recevez les dernières actualités sur cette émission

Connectez‑vous ou inscrivez‑vous pour suivre des émissions, enregistrer des épisodes et recevoir les dernières actualités.
Choisissez un pays ou une région

Afrique, Moyen‑Orient et Inde

Asie‑Pacifique

Europe

Amérique latine et Caraïbes

États‑Unis et Canada