How Jeff Umbro Built a Podcast Agency: The Journey Behind The Success of Podglomerate

In this show, Eric engages in a detailed conversation with Jeff Umbro, the founder of Podglomerate, exploring Jeff's journey from aspiring writer to successful podcast agency owner. Eric highlights Jeff's New Hampshire roots, his unexpected path into entrepreneurship, and the serendipitous beginnings of Podglomerate.

Sponsor Alert:

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Throughout the discussion, Jeff shares his passion for podcasts, detailing how his business model evolved over time and offering insights into different strategies for podcast production and promotion. Key topics covered include Jeff's experience with original content creation, Podglomerate’s wide-ranging services—spanning production, marketing, and monetization—and how he approaches collaborations with clients. Jeff emphasizes the significance of setting realistic podcasting goals, discussing both paid and organic marketing strategies. He wraps up by offering practical advice on podcast marketing tailored to various client goals, and reflects on the challenges and rewards of running a media company.

Episode Breakdown:

• 00:00 Introduction and Casual Setup
• 00:37 Guest Background and Early Career
• 04:01 Journey into Podcasting
• 07:12 Starting Podglomerate
• 11:12 Business Model Evolution
• 14:18 Clientele and Marketing Insights
• 18:46 Podcast Perspectives: A New Venture
• 19:12 Reflecting on Past Podcasting Experiences
• 20:10 The Evolution of Podcasting
• 23:24 Original Content vs. Client Shows
• 28:40 Marketing Strategies for Podcasts
• 32:49 The Importance of Realistic Goals
• 38:15 Final Thoughts and Contact Information

Connect With Podglomerate:

• Podglomerate Website
• Podglomerate LinkedIn
• Podglomerate Instagram
• Podglomerate YouTube

Connect With Jeff Umbro:

• Jeff's LinkedIn

About CLIPPED:

CLIPPED is a Podcast Haven Original, proudly created and produced by the team at The Podcast Haven. As a flagship show under The Podcast Haven umbrella, CLIPPED embodies our commitment to empowering podcasters and content creators with the tools, strategies, and insights they need to thrive in the ever-evolving world of digital content.

At The Podcast Haven, we specialize in turning ideas into powerful podcasts, helping creators like you grow and monetize their shows. With CLIPPED, we’re bringing our passion for podcasting to life, offering a deep dive into the art and science of creating impactful audio content. From practical tips on production and storytelling to innovative strategies for growth and monetization, every episode of CLIPPED is designed to help you succeed.

Connect With The Podcast Haven:

• The Podcast Haven Homepage 

• The Podcast Haven Blog

• YouTube

• Instagram