How Karma Drinks earns its name in Sierra Leone

Business Is Boring

Karma Drinks and All Good Organics are among the best examples of businesses putting purpose and social impact at the heart of what they do. While providing great products, they also provide fairer wages to the growers and entrepreneurs involved in the production of goods, and part of all proceeds go to the Karma Foundation, which works to provide opportunities to people in Sierra Leone. The chair of that foundation is Albert Tucker, who has been a pioneer and advocate for Sierra Leone and fair-trade practices globally. Albert was in New Zealand to share more about the foundation’s work, and he joined us with Simon Coley, co-founder of Karma Drinks and All Good Organics.

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