How Magnetic Product-Led Marketing Can Overcome Today’s Market Noise with Madhukar Kumar

In this episode, Madhukar Kumar, Chief Marketing Officer at SingleStore, shares his expertise on effectively integrating AI into marketing strategies. He discusses the challenges marketers face in an increasingly complex digital landscape and how to overcome fatigue from the rapid influx of new tools. Madhukar emphasizes the importance of understanding customer needs and leveraging AI to enhance creativity and decision-making. He encourages marketers to stay true to their unique perspectives while navigating change, providing practical insights for driving meaningful growth in their organizations.

Episode Highlights:

• [05:24] The Importance of Product-Led Marketing
  
  
• [12:33] Disconnect Between AI Solutions and Business Needs
  
  
• [26:26] Delivering a Convincing Message to the Right Audience
  
  
• [33:21] Challenges of Implementing Product-Led Growth (PLG)
  
  
• [36:32] Categories of AI Usecases to Associate With
  
  
• [41:59] Overcoming Marketer Fatigue with New Tools
  
  
• [47:03] Embracing Curiosity and Personal Perspective in Marketing
  
  

If you enjoyed this episode, make sure to subscribe, rate, and review on:

Apple Podcasts: https://apple.co/4dQnbpt

Spotify: https://spoti.fi/3BYKqjH


Instructions on how to do this are here.

Learn more about Skyword and what's most relevant in enterprise content marketing at https://www.skyword.com 


Content Disrupted: Bold Takes on Brand Marketing is handcrafted by our friends over at: fame.so