How Mailchimp builds real and human connections in B2B

In the sixth episode, Mailchimp’s Chief Marketing Officer Tom Klein joins Adam Morgan, Co-founder of eatbigfish, and Olivia Douglas, Global Business Lead at PHD US, to reflect on how and why Mailchimp built such human connections with its customers in a B2B space and how their challenger spirit has fuelled Mailchimp’s internal ethos and external success in a category not usually known for being personal.