53 min

How Marketing Expert Will Smith Keeps The PetSmart Brand Soaring Marketing Trends

    • Marketing

The pet category is the second-most emotional in the eyes of consumers, behind only children. So as the CMO of PetSmart, Will Smith has a daily challenge to elevate his brand while connecting with the hearts and minds of customers. On this episode of Marketing Trends, Smith explains how he does this, including through strategies of expanding services both in-store and online and building more trust with consumers.

The pet category is the second-most emotional in the eyes of consumers, behind only children. So as the CMO of PetSmart, Will Smith has a daily challenge to elevate his brand while connecting with the hearts and minds of customers. On this episode of Marketing Trends, Smith explains how he does this, including through strategies of expanding services both in-store and online and building more trust with consumers.

53 min

More by Mission

The Data Chief
ThoughtSpot
Mission Daily
Mission, Stephanie Postles, Albert Chou
IT Visionaries
Mission
Marketing Trends
Mission
Hidden In Plain Sight
Mission
The Future of Cities
Mission