Marketing Trends Mission

Communicator and storyteller David Hoffman discusses the intricacies of growing a brand on YouTube and navigating the evolving algorithm, why marketers need to be more adaptable in times of crisis, and how he’s altered his career over a three-decade run.

Scott Howe, CEO of Live Ramp Holdings discusses why data is fueling the marketing industry and the importance of remaining neutral in the marketplace.

Jeff Schmitz, the CMO of Zebra Technologies, discusses how Zebra is supporting the healthcare industry, why it's important to constantly be focused on your channel, and how Zebra Technologies and the NFL are working together to push the game forward.

Okta CMO Ryan Carlson, discusses the process of shifting the company’s largest in-person event to a virtual online conference and why Okta’s conference moving forward will be able to reach more people.

David Marine, the CMO of Coldwell Banker, discusses his journey to CMO, why your brand must match your identity and why rebranding Coldwell Banker wasn’t something he set out to do.

James Huddleston, Vice President of Marketing at Certain, discusses how companies can help their clients shift from traditional marketing events to a digital space and the advantages that come with virtual events.