Marketing Trends is your #1 podcast for all things marketing.
Twice a week you’ll get to hear interviews with industry-leading marketers, including CMOs, CEOs, and thought leaders in the field. Tune in to hear the war stories and best practices from marketers who helped build the Fortune 500.
Bringing Digital Transformation to a Time-Honored Brand
Evolving your company’s approach to marketing and customer experience is required to stay ahead of the competition, even for the most established pillars of business. In this episode, Lauren Gerstner, Head of Marketing, MassMutual Financial Advisors, details how the centuries-old institution continues to adapt to meet changing expectations while maintaining the authority and customer trust it has established over 171 years.
Making Direct Social Media Connections with Customers
For many companies, social media is a promotional or research tool, and is typically given to young team members to handle. But considering social often represents a customer’s first touchpoint for brand awareness, recognition, and sentiment, it deserves a more prominent place in the workflow. Hear Shiraz Siddiqui, former Global Social Lead at Twitter, explain how authentic social media engagement can produce invaluable insights for any consumer marketing team.
Leveraging Mission and Motivation for Business Growth
How can marketing leaders inspire their teams? Sarah Acton, CMO of BILL, claims impact comes from learning what drives them, while also diving deep into the company’s mission to understand how to improve the customer experience.Tune in to learn how Sarah created a rebrand for BILL in her first year as CMO.
With Great Data Comes Great Responsibility at Teradata
As the data revolution rapidly transforms marketing, does the industry run the risk of losing its altruistic ideals? Jacqueline Woods, CMO of the multi-cloud data platform Teradata, urges marketing leaders to take responsibility for their enormous influence on society. Hear Jacqueline discuss Teradata’s strong commitment to diversity, her reverence for authenticity, and why she believes the popular analogy comparing data to “new oil” is somewhat misleading.
Mission Matters Most
In a market focused on revenue and notoriety, how can modern businesses find the right footing to make an impact? Rachel Konrad, Chief Brand Officer at The Production Board, claims that by focusing on the mission that matters, companies can make a positive impact on the world around them. Tune in to hear how Rachel aims to help prepare the next generation of business leaders by pushing to fix the current climate change issue.
Finding Opportunity in Unpredictability with Meta
In today’s unpredictable marketing environment, how can leaders in the industry continue to maximize their impact? Eric Toda is the Global Head of Social Marketing at Meta and Head of Meta Prosper, an online hub created to uplift Asian American and Pacific Islander communities and businesses. On this episode, Eric shares why today’s unique challenges provide marketers with exciting opportunities to not only drive revenue, but to serve and empower new and diverse voices.
Practical and inspiring
I find the Marketing Trends podcasts to be both practical and inspiring. A must listen for any marketer—from those starting their careers to seasoned vets. Everyone can learn from their content.
Excellent source of marketing insights
I’ve enjoyed listening to many insightful interviews with top marketing executives, Jeremy does a great job hosting and setting up the tone for the conversations, I highly recommend this to anyone looking to learn about marketing trends, best practices and interesting experiences from senior marketers from diverse backgrounds.
Brilliant bite sized content for the busy Marketer
The team at Mission have struck gold with this bite sized content for Marketers. The material is thought provoking, provocative and human - so relatable. And above all, enjoyable!