Marketing Trends is your #1 podcast for all things marketing.
Twice a week you’ll get to hear interviews with industry-leading marketers, including CMOs, CEOs, and thought leaders in the field. Tune in to hear the war stories and best practices from marketers who helped build the Fortune 500.
Streaming Wars: Why SVOD Services and On-Demand Streaming are at a Crossroads with Mike Woods of Amagi
Mike Woods, SVP of Product at Amagi Corporation, explains the growing divide between SVOD services and live streaming, and the bigger gap in how advertisers see traditional cable and streaming services.
Hybrid Smart Contracts and Blockchain Technology Networks in Development at Chainlink Labs with CMO, Adelyn Zhou
Adelyn Zhou, the CMO of Chainlink Labs, shares the revolutionary ways the company is increasing business opportunities in the developing world through hybrid smart contracts and by creating a network for blockchain developers to innovate.
Paul Stoddart, CMO of Epicor, Emphasizes Developing Meaningful Relationships with Peers and Consumers alike as the Key to Maximizing Effectiveness in Marketing
Paul Stoddart, CMO of Epicor, seeks to bring clarity and simplicity to the brands that he works with by developing a better understanding of his customers and building good relationships with his colleagues.
Myth Buster: FreshBooks’ Paul Cowan Debunks the Single-Source-of-Truth Myth
Paul Cowan, CMO at FreshBooks, explains why it's next to impossible for marketers to obtain a single source of truth when it comes to their datasets.
LivePerson CMO Amber Armstrong on Building a Robust ABM Strategy to Target the Right Clients to Make the Biggest Impact
LivePerson CMO, Amber Armstrong, discusses how her team is utilizing ABM to drive alignment between marketing and sales, and why conversational intelligence is making it possible to snap the conversation bottleneck between consumer and brand.
Disrupting Time and Industry: How Thimble Created a SaaS-Based Insurance Model with Rikin Diwan of Thimble
Rikin Diwan, SVP of Marketing at Thimble, discusses how Thimble created a SaaS-based insurance model to give SMBs the insurance they need.
Lots of great insights and valuable lessons here! Highly recommend for anyone looking to stay "in the loop" about all things marketing nowadays
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