Marketing Trends Mission

Paul Cowan, CMO at FreshBooks, explains why it's next to impossible for marketers to obtain a single source of truth when it comes to their datasets.

LivePerson CMO, Amber Armstrong, discusses how her team is utilizing ABM to drive alignment between marketing and sales, and why conversational intelligence is making it possible to snap the conversation bottleneck between consumer and brand.

Rikin Diwan, SVP of Marketing at Thimble, discusses how Thimble created a SaaS-based insurance model to give SMBs the insurance they need.

On this special episode, we say goodbye to host Ian Faison, and introduce new host, Jeremy Bergeron, who will shepherd Marketing Trends into the future.

Dana Paris, CMO at Candiae Foods, explains why cutting back spending can open up new opportunities for growth and the importance of knowing your audience.

Kristin Frank, CEO at AdPredictive, explains how marketers can shelve common black box techniques with data-infused insights, building content strategies to fit individual channels, and how to know if your content is resonating with its audiences.