Marketing Trends is your #1 podcast for all things marketing.
Twice a week you’ll get to hear interviews with industry-leading marketers, including CMOs, CEOs, and thought leaders in the field. Tune in to hear the war stories and best practices from marketers who helped build the Fortune 500.
Everything Your Brand Needs To Know About Augmented Reality With Zappar’s CEO, Caspar Thykier
Augmented reality is becoming a very real reality for marketers in every industry. So what do you need to know to successfully play in this space of “spatial storytelling,” as today’s guest likes to call it? Caspar Thykier, Co-Founder and CEO of Zappar, shares his tips and tricks, including how to create experiences worth remembering and what to keep in mind when incorporating AR into your strategy.
Using Events To Build Ongoing Community With Endless Events’ Founder and Chief Event Einstein, Will Curran
2020 changed everything we thought we knew about business events. Suddenly, name tags and conference halls were swapped for meeting links and living rooms. Now that the pandemic is hopefully easing up, how will people choose to connect? Will Curran, the Founder of Endless Events – a comprehensive event management company – talks about how people's behaviors concerning event attendance have changed and must be kept in mind. He also shares how lessons learned from our recent event experiences might be applied moving forward to build inclusive and, perhaps, long-lasting communities.
Reimagining the Customer Journey With AcuityAds Chief Strategy Officer, Seraj Bharwani
Before customers click that “buy” button, they’ve been exposed to your brand time and time again. This is your company’s “customer journey” — and this journey is constantly changing. AcuityAds’ Chief Strategy Officer, Seraj Bharwani, shares what brands need to know to create a seamless journey for their customers, including how to track and innovate that journey.
Data and Technology, Content, and Context Must Be in Union Together With Valerie Bischak, Head of Growth at Amobee
In the current market, there’s no one-size-fits-all approach. Every customer wants something different, and businesses are constantly pivoting to keep up with shifting data and strategies. According to Valerie Bischak, the Head of Growth at Amobee, the only approach that always works is one that takes the chaos into consideration… as opposed to fighting it. Bischak is here to talk to Marketing Trends about why a multi-faceted approach is one that works best, why failure is a misused word, and why finding smart people makes all the difference. Don’t miss this week’s episode!
Cultivating Curiosity and Delivering Predictability With HG Insights VP of Marketing Ed Locher
Leading in marketing means seeing trends before they happen… sensing the change in the wind before anyone else and helping your clients prepare and – better yet – take advantage of those changes before anyone else. But in a world of unpredictable markets and shifting landscapes, delivering a level of predictability for your clients while also leading your own team is no easy feat. Lucky for us, Ed Locher, the VP of Marketing at HG Insights, is here to talk about how he manages to deliver a level of predictability for his clients while also promoting empathy and curiosity within his own ranks.
From Practitioner to Leader: A VP of Marketing’s Advice for New Leaders With Andrea Zoellner
You’ve landed your first leadership role within your marketing organization — how do you prepare for that transition? Andrea Zoellner, Kinsta’s VP of Marketing, shares what she’s learned going from practitioner to manager, including her perspectives on balancing speed with growth, how to create a high-performance marketing team, and what it takes to bridge the gap between sales and marketing.
Good resource for retail. Insightful and interesting topics.
BEST MARKETING PODCAST
OK - small confession - after listening to Marketing Trends regularly and having been a recent guest, I now have little bit of a boy crush on Jeremy Bergeron the excellent host of the podcast. There are many podcasts out there but none like Marketing Trends : accessible, entertaining and content rich. I great way to spend an hour…listen in the car, on a run. However you listen, you will enjoy an hour with Jeremy!
Great Conversations on Marketing
Enjoyed being a guest on this podcast and working with the mission.org team. Jeremy is a terrific host and conversationalist and does a great job engaging guests on relevant marketing topics.