193 episodes

Marketing Trends is your #1 podcast for all things marketing.

Twice a week you’ll get to hear interviews with industry-leading marketers, including CMOs, CEOs, and thought leaders in the field. Tune in to hear the war stories and best practices from marketers who helped build the Fortune 500.

Marketing Trends Mission

    • Business
    • 4.8 • 243 Ratings

Marketing Trends is your #1 podcast for all things marketing.

Twice a week you’ll get to hear interviews with industry-leading marketers, including CMOs, CEOs, and thought leaders in the field. Tune in to hear the war stories and best practices from marketers who helped build the Fortune 500.

    Myth Buster: FreshBooks’ Paul Cowan Debunks the Single-Source-of-Truth Myth

    Myth Buster: FreshBooks’ Paul Cowan Debunks the Single-Source-of-Truth Myth

    Paul Cowan, CMO at FreshBooks, explains why it's next to impossible for marketers to obtain a single source of truth when it comes to their datasets.

    • 53 min
    LivePerson CMO Amber Armstrong on Building a Robust ABM Strategy to Target the Right Clients to Make the Biggest Impact

    LivePerson CMO Amber Armstrong on Building a Robust ABM Strategy to Target the Right Clients to Make the Biggest Impact

    LivePerson CMO, Amber Armstrong, discusses how her team is utilizing ABM to drive alignment between marketing and sales, and why conversational intelligence is making it possible to snap the conversation bottleneck between consumer and brand.

    • 49 min
    Disrupting Time and Industry: How Thimble Created a SaaS-Based Insurance Model with Rikin Diwan of Thimble

    Disrupting Time and Industry: How Thimble Created a SaaS-Based Insurance Model with Rikin Diwan of Thimble

    Rikin Diwan, SVP of Marketing at Thimble, discusses how Thimble created a SaaS-based insurance model to give SMBs the insurance they need.

    • 52 min
    A New Beginning

    A New Beginning

    On this special episode, we say goodbye to host Ian Faison, and introduce new host, Jeremy Bergeron, who will shepherd Marketing Trends into the future.

    • 23 min
    Tough Conversations, and Tough Decisions Help Canidae Grow

    Tough Conversations, and Tough Decisions Help Canidae Grow

    Dana Paris, CMO at Candiae Foods, explains why cutting back spending can open up new opportunities for growth and the importance of knowing your audience.

    • 41 min
    Turning‌ ‌Insights‌ ‌into‌ ‌Advertising‌ ‌with‌ ‌MTV‌ ‌Veteran‌ ‌and‌ ‌Current‌ ‌AdPredictive‌ ‌CEO,‌ ‌Kristin‌ ‌Frank‌

    Turning‌ ‌Insights‌ ‌into‌ ‌Advertising‌ ‌with‌ ‌MTV‌ ‌Veteran‌ ‌and‌ ‌Current‌ ‌AdPredictive‌ ‌CEO,‌ ‌Kristin‌ ‌Frank‌

    Kristin Frank, CEO at AdPredictive, explains how marketers can shelve common black box techniques with data-infused insights, building content strategies to fit individual channels, and how to know if your content is resonating with its audiences.

    • 40 min

Customer Reviews

4.8 out of 5
243 Ratings

243 Ratings

Potato_is_good ,

Awesome show!

Lots of great insights and valuable lessons here! Highly recommend for anyone looking to stay "in the loop" about all things marketing nowadays

starknightlight ,

Whatever

I want ink in tapas

ali3253 ,

Boring

Boring podcast

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