Marketing Trends is your #1 podcast for all things marketing.
Twice a week you’ll get to hear interviews with industry-leading marketers, including CMOs, CEOs, and thought leaders in the field. Tune in to hear the war stories and best practices from marketers who helped build the Fortune 500.
Myth Buster: FreshBooks’ Paul Cowan Debunks the Single-Source-of-Truth Myth
Paul Cowan, CMO at FreshBooks, explains why it's next to impossible for marketers to obtain a single source of truth when it comes to their datasets.
LivePerson CMO Amber Armstrong on Building a Robust ABM Strategy to Target the Right Clients to Make the Biggest Impact
LivePerson CMO, Amber Armstrong, discusses how her team is utilizing ABM to drive alignment between marketing and sales, and why conversational intelligence is making it possible to snap the conversation bottleneck between consumer and brand.
Disrupting Time and Industry: How Thimble Created a SaaS-Based Insurance Model with Rikin Diwan of Thimble
Rikin Diwan, SVP of Marketing at Thimble, discusses how Thimble created a SaaS-based insurance model to give SMBs the insurance they need.
A New Beginning
On this special episode, we say goodbye to host Ian Faison, and introduce new host, Jeremy Bergeron, who will shepherd Marketing Trends into the future.
Tough Conversations, and Tough Decisions Help Canidae Grow
Dana Paris, CMO at Candiae Foods, explains why cutting back spending can open up new opportunities for growth and the importance of knowing your audience.
Turning Insights into Advertising with MTV Veteran and Current AdPredictive CEO, Kristin Frank
Kristin Frank, CEO at AdPredictive, explains how marketers can shelve common black box techniques with data-infused insights, building content strategies to fit individual channels, and how to know if your content is resonating with its audiences.
Lots of great insights and valuable lessons here! Highly recommend for anyone looking to stay "in the loop" about all things marketing nowadays
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