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504 episodes
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Marketing Trends Mission HQ
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- Business
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4.8 • 273 Ratings
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Marketing Trends is your #1 podcast for all things marketing.
Every week, you’ll hear interviews with industry-leading marketers, including CMOs, CEOs, and thought leaders in the field. Tune in to hear the war stories and best practices from marketers who helped build the fastest-growing startups and are leading the enterprises of the future.
Stay on top of the need-to-know marketing trends... Subscribe now.
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How Deloitte Uses Data-Driven Creativity in Marketing
On this episode, Suzanne Kounkel, the Global Chief Marketing Officer at Deloitte and Deloitte’s US CMO, dives into what it means to be a marketing leader at such a high level. Plus, she discusses the role of data and insights in enhancing creativity in marketing campaigns and she emphasizes the strategic importance of AI in marketing and the need for CMOs to be actively involved in leveraging AI tools.
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Leadership and Innovation at Grammarly
On this episode, Lena Waters, Chief Marketing Officer at Grammarly, discusses the company's transition from a consumer brand to an enterprise-ready solution and how AI has played a role from the beginning. She emphasizes the importance of providing value to customers at every stage of the writing process and highlights Grammarly's unique selling points to all kinds of customers. Plus, Lena discusses her personal values as a leader, the importance of taking accountability, and the need for empathy and compassion in high-stakes environments.
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Strategic Thinking and Execution
On this episode, Jill Thomas, Chief Marketing and Customer Experience Officer of PGA TOUR Superstore, discusses the challenges and opportunities of marketing in the golf retail industry. She highlights the shift in the golf consumer landscape and the need to reach diverse audiences with different motivations for playing the game. Jill also shares her experience of building a high-functioning marketing organization with limited resources and the importance of trust and credibility in implementing a multi-year transformation plan.
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A Winning Gameplan for Sports Marketing Success
In honor of the NBA Finals, we wanted to re-run one of our favorite episodes: our interview with Melissa Proctor, CMO of the Atlanta Hawks.
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The Future of Marketing: Storytelling and Unique Brand Voice
On this episode, Carrie Grapenthin, CMO of Lincoln International, discusses the importance of listening, diplomacy, and relationship-building in marketing leadership. She emphasizes the need for marketers to be agile and adaptable, especially in a competitive and fast-paced industry. Carrie also highlights the unique role of marketing in shaping the perception of the brand and driving business growth. She shares examples of innovative marketing campaigns and the impact they had on brand awareness and employee engagement. Carrie predicts that storytelling and maintaining a unique brand voice will be crucial in the future of marketing.
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The Challenge of A Historic Brand With a Modern Vision
On this episode, Victoria Lozano, EVP of Marketing for Crayola, discusses the evolving role of marketing, the importance of creativity, and the power of partnerships. She emphasizes that marketing is no longer just about advertising and promotions, but about all the touch points a brand has in consumers' lives. She also highlights the need for marketers to focus on both brand and business, and the impact of AI in marketing, emphasizing the need to use it smartly and not get caught up in sensationalism.
Customer Reviews
Practical and inspiring
I find the Marketing Trends podcasts to be both practical and inspiring. A must listen for any marketer—from those starting their careers to seasoned vets. Everyone can learn from their content.
Excellent source of marketing insights
I’ve enjoyed listening to many insightful interviews with top marketing executives, Jeremy does a great job hosting and setting up the tone for the conversations, I highly recommend this to anyone looking to learn about marketing trends, best practices and interesting experiences from senior marketers from diverse backgrounds.
Brilliant bite sized content for the busy Marketer
The team at Mission have struck gold with this bite sized content for Marketers. The material is thought provoking, provocative and human - so relatable. And above all, enjoyable!