Marketing Trends Mission

Jeff Schmitz, the CMO of Zebra Technologies, discusses how Zebra is supporting the healthcare industry, why it's important to constantly be focused on your channel, and how Zebra Technologies and the NFL are working together to push the game forward.

Okta CMO Ryan Carlson, discusses the process of shifting the company’s largest in-person event to a virtual online conference and why Okta’s conference moving forward will be able to reach more people.

David Marine, the CMO of Coldwell Banker, discusses his journey to CMO, why your brand must match your identity and why rebranding Coldwell Banker wasn’t something he set out to do.

James Huddleston, Vice President of Marketing at Certain, discusses how companies can help their clients shift from traditional marketing events to a digital space and the advantages that come with virtual events.

Sydney Sloan, the CMO of SalesLoft, discusses the recent State of Marketing report from Salesforce, why virtual events are not going away anytime soon, and best practices for ABM.

Micheline Nijmeh the Chief Marketing Officer of Zscaler, discusses how new CMOs should properly transition into their role, how she gauges what makes a campaign successful, and what she sees as the biggest change in the market.