289 episodes

Marketing Trends is your #1 podcast for all things marketing.

Twice a week you’ll get to hear interviews with industry-leading marketers, including CMOs, CEOs, and thought leaders in the field. Tune in to hear the war stories and best practices from marketers who helped build the Fortune 500.

Marketing Trends Mission HQ

    • Business
    • 4.8 • 265 Ratings

Marketing Trends is your #1 podcast for all things marketing.

Twice a week you’ll get to hear interviews with industry-leading marketers, including CMOs, CEOs, and thought leaders in the field. Tune in to hear the war stories and best practices from marketers who helped build the Fortune 500.

    The Value of Values With Paul Stoddart, CMO of Customer Success and Growth, Salesforce

    The Value of Values With Paul Stoddart, CMO of Customer Success and Growth, Salesforce

    What is the true value of a tight-knit work environment? Paul Stoddart, the CMO of Customer Success and Growth at Salesforce, joins us to discuss his first six months at the CRM software provider. Paul shares why the company’s “family” culture and hyperfocus on customer experience contribute to its overall success.

    • 39 min
    Starting Small and Thinking Big With Susan Vitale, Chief Marketing Officer, iCIMS

    Starting Small and Thinking Big With Susan Vitale, Chief Marketing Officer, iCIMS

    How does one go from being a young marketing coordinator at a company to spearheading its international marketing campaigns as CMO? Susan Vitale, the Chief Marketing Officer at the talent acquisitions company iCIMS, joins us to discuss her unique 17-year marketing journey there. She shares how her early days at iCIMS helped prepare her for the CMO role and offers valuable advice on overcoming self-doubt when stepping into a new position.

    • 33 min
    Smart TV and Smarter TV Marketing With Jordan Rost, Head of Ad Marketing, Roku, Inc.

    Smart TV and Smarter TV Marketing With Jordan Rost, Head of Ad Marketing, Roku, Inc.

    In the relationship between people and technology, which side is really transforming the other? It is a question that Jordan Rost, Head of Ad Marketing at the streaming provider Roku, Inc., has been exploring throughout his career. Tune in to hear Jordan’s thoughts on how marketers are adapting to new technologies in the TV space and why some traditional TV advertising practices have remained relevant during the streaming revolution.

    • 49 min
    Be a Driver of Change With Siddharth Taparia, Global Chief Marketing Officer, JLL

    Be a Driver of Change With Siddharth Taparia, Global Chief Marketing Officer, JLL

    When a CMO joins a well-established company, how can they effectively gain the confidence of the other executives? Siddharth Taparia, the Global Chief Marketing Officer at the real estate services company JLL, boils the answer down to just a few crucial components. Tune in to hear his take on why building trust as a marketing leader requires a careful balance of both humility and assertiveness.

    • 45 min
    Making Digital Memories With Lachlan Davidson, Head of Digital and Marketing, Memories Group Limited

    Making Digital Memories With Lachlan Davidson, Head of Digital and Marketing, Memories Group Limited

    Memorializing a lost loved one is a longstanding human custom. But how is that tradition changing in today’s digital world? Lachlan Davidson is the Head of Digital and Marketing for Memories Group Limited, a leader in the burgeoning digital legacy industry. Lachlan joins us to discuss how technological innovation is opening the door to new possibilities in the memorialization space and shares the joys and challenges of growing a category as a marketer.

    • 48 min
    The Modern Age of Sports Marketing With Eric Tosi, Chief Marketing Officer, Foley Entertainment Group/Vegas Golden Knights

    The Modern Age of Sports Marketing With Eric Tosi, Chief Marketing Officer, Foley Entertainment Group/Vegas Golden Knights

    The Vegas Golden Knights made history when they reached the 2018 Stanley Cup Finals in their first NHL season. But the franchise’s early success can be attributed to more than just the action on the rink. Eric Tosi, the Chief Marketing Officer for the Vegas Golden Knights and Foley Entertainment Group, has been with the team from the outset and joins us to offer insider tips on how he helped build a standout sports brand in a city teeming with entertainment options.

    • 57 min

Customer Reviews

4.8 out of 5
265 Ratings

265 Ratings

Brooke D M ,

Outstanding content and insights!!

For busy marketers looking to stay in the loop on the latest trends and to learn from industry colleagues, this podcast is a must for you!!

JawadBisbis ,

Great marketing podcast!

Love this podcast with Jeremy Bergeron. You get to learn about latest marketing trends from a vast array of CMOs and senior marketing leaders from diverse industries and organizations. Loved the one with Steve Robinson, long term serving ex-CMO of Chick-fil-A on how the company transformed service and menu quality in the QSR industry.

joaniemaloney ,

Great resource

Good resource for retail. Insightful and interesting topics.

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