Marketing Trends is your #1 podcast for all things marketing.
Twice a week you’ll get to hear interviews with industry-leading marketers, including CMOs, CEOs, and thought leaders in the field. Tune in to hear the war stories and best practices from marketers who helped build the Fortune 500.
Let’s Talk About CMO Burnout With Kelly Hopping, Chief Marketing Officer, HYCU
What is the best path forward for a CMO suffering from burnout? On this episode, accomplished marketing leader Kelly Hopping reveals why she chose to take a six-month sabbatical before accepting her current role as Chief Marketing Officer at the backup-as-a-service company HYCU. Tune in to hear what she accomplished during her time away from work and why she believes other CMOs could benefit from taking a well-timed break.
Choosing a Brand to Champion With Alice Milligan, Chief Marketing Officer, Morgan Stanley
How should a marketing leader choose which brand to devote their time and talent toward? Alice Milligan has worked for some well-known operations like AT&T, American Express, and Citi before her current role as Chief Marketing Officer at the financial services company Morgan Stanley. On this episode, Alice discusses the values that have guided her extraordinary marketing journey and the fascinating approach she took during her first 90 days as Morgan Stanley’s CMO.
Know the Culture, Grow the Brand With Suresh Raj, Global Chief Growth Officer at Virtue Worldwide
What is the secret to growing a brand? Suresh Raj, the Global Chief Growth Officer at Vice Media Group’s creative agency Virtue Worldwide, suggests that keeping a thumb on the pulse of the culture is essential for a company’s growth. Tune in to hear how his incredible “boy band” background has prepared him for his current role and for some advice on how to pitch ideas to clients.
Music, Marketing, and a Bit of Sales ‘Magic' With David Stewart, EVP and CMO, Sweetwater
How vital are authentic customer connections to growing a business? David Stewart, Executive Vice President and Chief Marketing Officer at Sweetwater, suggests that the focus on customer experience is the “magic” behind the company’s massive success. Tune in to learn how David’s lifelong passion for music has fueled a 30-year career at one of the world’s leading musical instrument and audio equipment retailers.
The ‘Death’ of the CMO? With Michael Diamond, Academic Director, NYU School of Professional Studies
With a number of major brands taking a more comprehensive marketing approach, are the days of the CMO numbered? Michael Diamond, the Academic Director and Clinical Assistant Professor at NYU School of Professional Studies offers his take on whether the role of the Chief Marketing Officer is disappearing or simply evolving.
The Unifying ‘Power of Sports’ With Emeka Ofodile, Vice President of Sports Marketing, ESPN
With so many ways that people can consume sports content, what role does marketing play in bringing fans together? Emeka Ofodile is Vice President of Sports Marketing at ESPN, a network that over the years has become closely associated with sports fandom. On this episode, Emeka shares how innovative strategies from his marketing “playbook” have helped ESPN adapt to the modern-day sports fan and unite the fan experience.
Brilliant bite sized content for the busy Marketer
The team at Mission have struck gold with this bite sized content for Marketers. The material is thought provoking, provocative and human - so relatable. And above all, enjoyable!
Insightful and Inspirational
A lot of fun taking part. A conversation that went below the surface of what it takes to be a marketer today!
Great series !
I have listened for a while and recently had the opportunity to be a guest! Really informative and impactful programming and Stephanie and team are great!