How Modelo became America’s #1 beer. And it’s not what you might think.
Last summer, a Mexican beer overtook the longtime favorite Bud Light as America’s best-selling beer. It happened amid a customer boycott against Bud Light for a marketing campaign featuring transgender social media personality Dylan Mulvaney. But the story of how Modelo knocked Bud Light from its perch is about much more than a marketing u-turn. It’s an antitrust tale that includes the Department of Justice, and one lawyer in particular, along with a once little-known wine and spirits company from upstate New York. Featuring Ina Verstl, a Munich-based journalist who covers the global beer industry.
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Information
- Show
- Channel
- FrequencyUpdated Weekly
- PublishedDecember 11, 2023 at 9:11 AM UTC
- Length32 min
- Season3
- Episode9
- RatingClean