How New Story Charity Went Viral on TikTok with Sierra LaDuke

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Welcome to the Missions to Movements Podcast, a show that highlights the digital strategies of organizations making a positive impact in the world. Ready to learn the latest trends, actionable tips, and the real stories behind the feed?

In our first episode, you’ll hear how New Story Charity went viral on TikTok (and no, the videos didn’t involve any silly dance moves!)

Social Media Manager Sierra LaDuke and I unpack how New Story creates their social media content strategy, behind the scenes of two of their viral TikTok videos, and how they redefined what social media success means to them. This conversation is sure to spark so many fun conversations for your organization. Enjoy!

Notable Quote from Sierra

“That’s what I love about TikTok, is that raw, janky kind of edits that resonates with the audience. You can really throw something together and people enjoy it more than a super polished video.”

Resources & Links

Learn more about New Story Charity and their mission to house 1 million people by 2030.

Follow New Story Charity on Instagram, LinkedIn, TikTok, Twitter, and YouTube.

Connect with Sierra LaDuke on LinkedIn.

Learn about Seed Spot and their incubator programs for entrepreneurs.

Check out Duolingo’s TikTok account.

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