75. How Nonprofit Advocacy Changes the Systems that Enable Crisis

Recent events involving police violence, riots, and COVID-19 have forced nonprofit leaders to reevaluate their mission, programs, and operational structures, so this is the perfect time to refamiliarize yourself with the concept of advocacy. “Advocacy” is one of those words which has a bunch of different meanings, especially depending on the person you ask. This week on the Nonprofit Jenni Show, Jenni invites nonprofit advocacy expert Meredith Benton from the Healing Trust to explain the legal definition of advocacy and which nonprofits should engage in advocacy efforts. We also hear from Nicole Lynch, a nonprofit professional who coordinates the advocacy efforts of the Saint Louis-based nonprofit Voyce.

As you listen to this week’s episode, you’ll hear Meredith Benton recommend several amazing advocacy resources for nonprofits. Here they are:--FSG webinar “Six Conditions of Systems Change”: https://www.fsg.org/publications/water_of_systems_change --SSIR article “Stop Raising Awareness Already”: https://ssir.org/articles/entry/stop_raising_awareness_already --Justice Alliance’s Bolder Advocacy tools: https://www.afj.org/our-work/bolder-advocacy/

Our guests this week include:--Meredith Benton from the Healing Trust--Nicole Lynch from Voyce (email: nlynch@voycestl.org)

Nonprofit Jenni provides consulting services and coaching calls for nonprofits and social impact organizations seeking guidance in the areas of Marketing, Fundraising, Growth, and Starting Up. Visit nonprofitjenni.com to learn more.

All information in the Nonprofit Jenni Show is very general in nature, and may not apply to your specific nonprofit organization. Please direct clarifying questions to Nonprofit Jenni by visiting nonprofitjenni.com.

Produced by Wayfare Recording Co. Music by Emily Summers.

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