Innovation Storytellers

Susan Lindner
Innovation Storytellers

Did you ever wonder how an innovation got to its finish line? How innovators saw the future, made a product, and created change – in our world and in their companies? I did. Innovation Storytellers invites changemakers to describe how they created their innovation and just as important – THE STORIES – that made us fall in love with them. Come learn how great innovations need great stories to make them move around the world and how to become a better storyteller in the process. I’m Susan Lindner, the Innovation Storyteller. But I wasn’t always. I’ve been a wannabe revolutionary, an epidemiologist at the CDC and an AIDS educator in the brothels of Thailand helping to turn former sex workers into entrepreneurs. Trained as an anthropologist and the Founder of Emerging Media, I’ve spent the last twenty years working with innovators from 60+ countries. Ranging from cutting edge startups to Fortune 100 companies like GE, Corning, Citi, Olayan, and nine foreign governments, helping their leaders to tell their stories and teaching them how to become incredible advocates for their innovations. Great innovation stories make change possible. They let us step into a future we can’t see yet. I started this podcast to shine a light on our generation of great innovators, to learn how they brought their innovation to life and the stories they told to bring them to the world.

  1. -5 ДН.

    How Siemens Transforms Its Culture to Drive Innovation Further

    Why do so many groundbreaking ideas stall before they even get started? In this episode of the Innovation Storytellers Podcast, Dr. Stefan Dietrich, Senior Advisor in Innovation and Digital Transformation, exposes the real obstacles that prevent innovation from thriving inside organizations. Dr. Dietrich shares his experiences leading digital transformation at Siemens, AXA, and within startups, revealing the cultural and structural hurdles that slow progress. He discusses how middle management—often referred to as "corporate permafrost"—can be one of the biggest roadblocks to change and why the most successful innovators find ways to bypass bureaucracy and go straight to decision-makers. We also explore the dangers of complacency, the challenge of proving ROI for disruptive ideas, and why companies that resist innovation put themselves at risk of becoming obsolete. Dr. Dietrich shares firsthand stories of pushing bold ideas through corporate resistance, including lessons from the early days of mobile transformation and the critical role of data in shaping decision-making. If you've ever struggled to get leadership buy-in, seen your projects get stuck in endless approval cycles, or been asked to put a visionary idea into an Excel spreadsheet, this episode is for you. Tune in to learn how to navigate corporate innovation, avoid the slow death of great ideas, and build a culture that embraces transformation.

    45 мин.
  2. 4 ФЕВР.

    How The Resilience Plan Supports Innovation Leaders & Change Makers

    How do you keep pushing forward when faced with constant setbacks, resistance, or uncertainty? For innovators and leaders, resilience isn't just a nice-to-have—it's essential. But resilience isn't simply enduring; it's about having a plan to navigate challenges and become stronger. In this episode of Innovation Storytellers Show, I sit down with Dr. Marie-Hélène Pelletier, an expert in leadership psychology and the author of The Resilience Plan, to break down what it takes to build resilience in today's fast-changing world. MH has spent decades working with executives, entrepreneurs, and high-performing professionals, helping them cultivate the mental agility to thrive amid shifting business landscapes. We explore why resilience isn't a personality trait—it's a skill that fluctuates over time and can be strengthened with the right strategies. MH shares the foundational elements of resilience, from the science-backed habits that sustain it to the business-inspired frameworks that help leaders apply it effectively. We also dive into why burnout is so prevalent among innovators and why simply pushing through challenges isn't a sustainable solution. Throughout our conversation, MH introduces actionable ways to create a personal Resilience Plan tailored to your unique pressures and priorities. Whether you're leading high-stakes projects, navigating corporate resistance to change, or simply trying to maintain momentum in the face of uncertainty, this episode will give you the tools to build resilience to support your success. If you've ever felt overwhelmed by the pressures of leading change, this conversation is for you. MH's insights will help you survive and thrive, even in challenging environments. Dr. Pelletier is providing all listeners access to free resources.

    38 мин.
  3. 29 ЯНВ.

    How RTI International Builds a Global Culture of Innovation

    Innovation is often seen as a function of big ideas and long-term investments, but in today’s fast-changing world, organizations must rethink how they approach problem-solving and experimentation. In this episode, I sit down with Shellery Ebron and Annice Kim from RTI International to discuss how one of the world’s most respected research organizations is embedding innovation into its culture and operations. RTI International is known for its groundbreaking research in science, health, and public policy. But what sets RTI apart is its commitment to making innovation a core value, not just an occasional initiative. Shellery and Annice share how RTI has shifted its approach, moving away from traditional, multi-year innovation cycles to a more agile, adaptable framework that allows for quicker experimentation and real-world impact. Throughout our conversation, we explore the challenges organizations face when trying to implement innovative ideas. One of the biggest hurdles is inertia—the resistance to change that exists in every industry. Shellery and Annice discuss the importance of storytelling as a tool to overcome resistance, emphasizing that getting buy-in requires painting a vivid picture of the future. Whether talking to business leaders, researchers, or policymakers, framing innovation in a way that speaks to their priorities is key. Another critical aspect of RTI’s innovation strategy is breaking down ambitious ideas into smaller, testable projects. Instead of waiting for full funding or a perfect plan, they encourage teams to start with small experiments that confirm key assumptions and build momentum. This step-by-step approach ensures that innovation is not just a one-time effort but a continuous process that drives real change. From embedding innovation into corporate values to fostering a culture where experimentation is encouraged, this episode provides a fascinating look at how RTI International is shaping the future of research and social impact. Whether you’re in the public or private sector, there are valuable lessons to be learned from their approach to making innovation a sustainable, organization-wide practice.

    44 мин.
  4. 21 ЯНВ.

    How AXA’s Risk Management Turns Impossible to NOW Possible

    What if risk management wasn’t just about avoiding failure but enabling innovation? In this episode of Innovation Storytellers Show, I sit down with Rose Hall, Former SVP, Head of Innovation, Americas at AXA, to explore the critical role of risk management in pushing innovation forward. While most people see risk and innovation as opposing forces, Rose makes a compelling case for why they need to work together to not only mitigate threats but unlock new markets, products, and business models. We dive into why insurance is the safety net beneath some of the world’s most significant innovations and how companies like SpaceX navigate complex, multi-layered risks. The risks associated with cutting-edge advancements are more critical than ever, from cyber threats and climate impact to geopolitical challenges. Traditional insurance models are struggling to keep up, and Rose explains why the industry must evolve to remain relevant. The conversation also highlights the challenges of ensuring emerging technologies like artificial intelligence. There isn’t a simple insurance product covering AI, but existing policies may address the damage caused by AI failures. This nuance underscores the need for a more dynamic, forward-thinking approach to risk management that can adapt to the unpredictable nature of modern innovation. Another key theme is the power of partnerships. Rose emphasizes that no company can build everything independently, especially in industries where risk and innovation intersect. The real opportunity lies in fostering collaboration between insurers, startups, and large enterprises to create meaningful, scalable solutions. This episode challenges the traditional notion of risk management as a roadblock. Instead, Rose frames it as an essential part of progress. Without strong risk strategies, innovation could stall, leaving businesses unable to take the bold leaps necessary for growth. Tune in to hear how risk and innovation can work hand in hand to shape the future. If you’ve ever thought of risk as something that slows innovation, this conversation might change your perspective.

    41 мин.
  5. 14 ЯНВ.

    How Hershey’s is Putting the Sweet and Salty in Product Innovation

    In this episode of the Innovation Storytellers Show, I sit down with Charlie Chappell, Vice President of Innovation, Research & Development at The Hershey Company, to explore what it takes to innovate in one of the world’s most beloved brands. Charlie’s journey is nothing short of fascinating, from his start in R&D at Kimberly-Clark, earning patents for his work, to shaping iconic brands like Pantene and Old Spice during his time at Procter & Gamble. Now at Hershey, he’s leading the charge to bring bold new ideas to life. Charlie opens up about the joys and challenges of innovating in the food and beverage industry, particularly in confectionery. We talk about the creation of Shackalicious, a gummy line launched in collaboration with Shaquille O’Neal, and how Hershey partnered with Shaq to bring his larger-than-life personality into a product that’s flying off the shelves. Charlie also dives into the innovator’s dilemma—how to embrace change, take risks, and adapt without losing sight of what makes a brand iconic. This conversation is packed with insights on navigating trends, identifying what’s meaningful versus fleeting, and having the courage to push boundaries—even when it means some ideas won’t work out. If you’re curious about how legacy brands like Hershey stay ahead of the curve and continue to bring joy to millions, this episode is for you. Tune in for a sweet discussion filled with inspiration, lessons, and plenty of chocolate. Let’s innovate together!

    38 мин.
  6. 7 ЯНВ.

    How to Bridge the Gap Between Startups and Corporate Innovators

    What does it take to build a seamless connection between the agile world of startups and the structured environments of corporate innovators? In this episode of Innovation Storytellers, I had the pleasure of speaking with Trena Blair, Founder & CEO of FD Global Connections, who brought her extensive expertise to the table in exploring how to bridge these two worlds. Trena shared insights from her book, Decoding Global Growth: How Successful Companies Scale Internationally, a practical guide for startups scaling across borders. We explored the challenges startups face when moving from the prototype stage to becoming a scale-up, emphasizing the critical importance of resilience within leadership teams and the organizations they build. Trena discussed how the leadership skillset must evolve through the business growth lifecycle, shifting from directive approaches to fostering delegation and teamwork—essential elements for navigating the complexities of scaling. We also touched on the cultural dynamics between startups and corporates, a factor that’s often overlooked yet can make or break partnerships. Trena highlighted the challenges of cultural misalignment, sharing an unforgettable story of a startup acquired by IBM and its “blue washing” experience—a 300-line checklist for assimilation into the corporate structure. The anecdote serves as a poignant reminder of the delicate balance required to preserve innovation while integrating into a larger organization.   This episode dives deep into the frameworks and strategies needed for startups and corporates to thrive together, including Trena's expert approach to risk management and governance. From assessing a startup’s capacity and capability to understanding cultural nuances and market needs, Trena offers invaluable guidance for leaders on both sides of the partnership. What’s the secret to maintaining a startup’s innovative spirit while embracing the structure of a corporate partnership? Listen to this thought-provoking conversation and share your take!

    36 мин.
  7. 24.12.2024

    How the WHO Innovation Hub is Changing Global Health Outcomes

    I reflect on my most downloaded episode of 2024 with Louise Agersnap, the Head of WHO Innovation Hub, part of the Digital Health and Innovation Department. We enjoyed a thought-provoking discussion on the transformative initiatives happening at the World Health Organization. With over 20 years of experience in global health development and innovation, Louise brings a wealth of knowledge and insights to the table. The conversation kicks off with a reflection on the global health sector's unique challenges and the critical need for innovative solutions. Recognizing this, WHO is empowering its teams to transition seamlessly from ideation to execution, with a nod to Kevin D'Silva and his team at Ideateplus for their role in fostering a culture of innovation. Louise shares insights into the LEAD program, a groundbreaking initiative at WHO that empowers staff to drive impactful change through ideation, validation, and implementation. With over 250 ideas generated and 40+ projects in the pipeline, the LEAD program exemplifies the power of collaborative innovation in healthcare. The discussion also delves into the role of storytelling in scaling innovation across 194 member states. Louise highlights the Herculean task of communicating and garnering support for innovative ideas globally, offering insights into crafting compelling narratives that inspire collaboration and drive progress. We explore the importance of scalability and sustainability in fostering an innovation culture within WHO. With projects spanning 12 to 18 months, maintaining momentum and ensuring long-term impact are key priorities.

    39 мин.
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Did you ever wonder how an innovation got to its finish line? How innovators saw the future, made a product, and created change – in our world and in their companies? I did. Innovation Storytellers invites changemakers to describe how they created their innovation and just as important – THE STORIES – that made us fall in love with them. Come learn how great innovations need great stories to make them move around the world and how to become a better storyteller in the process. I’m Susan Lindner, the Innovation Storyteller. But I wasn’t always. I’ve been a wannabe revolutionary, an epidemiologist at the CDC and an AIDS educator in the brothels of Thailand helping to turn former sex workers into entrepreneurs. Trained as an anthropologist and the Founder of Emerging Media, I’ve spent the last twenty years working with innovators from 60+ countries. Ranging from cutting edge startups to Fortune 100 companies like GE, Corning, Citi, Olayan, and nine foreign governments, helping their leaders to tell their stories and teaching them how to become incredible advocates for their innovations. Great innovation stories make change possible. They let us step into a future we can’t see yet. I started this podcast to shine a light on our generation of great innovators, to learn how they brought their innovation to life and the stories they told to bring them to the world.

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