How Personal Connections Will Get You Hired

Becca Falborn, owner of PR firm Little Bird, discusses her start in reality TV and her current work in PR, marketing, and business development. She shares the sentimental story behind the name Little Bird and the importance of personal connections in sales. Becca also talks about the challenges of running her own business and the need for work-life balance.

___

Show Notes:

00:00 Becca's Start in Reality TV

02:49 The Story Behind Little Bird

05:08 Challenges of Running a Business

11:11 The Power of Personal Connections in Sales

16:29 The Impact of Memorable Ads

17:28 The Importance of Mindful Social Media Use

23:12 Navigating Partnerships in the Production Industry

25:55 Consulting and Decision-Making in Advertising

31:28 Seeking Diversity in Production Partners

32:25 The Impact of COVID-19 on the Production Industry

33:17 The Benefits of Meditation

42:44 Overcoming Negative Experiences in the Production Industry

46:15 The Changing Landscape of Advertising

57:17 The Value of Networking and Industry Events

01:03:23 Focusing on Yourself for Success

___

Where To Find Becca:

Litte Bird: https://littlebirdrep.com/

___

Where To Find Sean:

https://www.linkedin.com/in/sean-r-collins/
https://www.instagram.com/jukebooth/
https://www.jukebooth.com/