How's PLG different from outbound? We asked someone who's worked with both motions. And the interesting part? 

They used a very simple trick to accelerate their PLG: Defining their ICP.

• (00:00) - Introduction
• (10:02) - Finding the ICP
• (19:37) - Acquisition and Sales Strategy
• (20:04) - Brand equity
• (22:53) - Trigger for engaging
• (25:55) - Self-Onboarding and Offboarding Dynamics
• (28:44) - Outbound Strategies and AI-Enabled Lifecycle
• (41:54) - Conclusion and Final Thoughts

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