Positioning with April Dunford
Want to make your product stand out in a crowded market? It all starts with great positioning. I’m April Dunford, the expert high-growth tech companies go to when they have a positioning problem. With over two decades of experience as a startup executive and consultant, I have positioned and re-positioned hundreds of products and companies. Using my battle-tested methodology, I'll teach you the nitty-gritty of positioning so that you can unlock better marketing and sales performance. If you're an entrepreneur, marketer, or business leader who wants to stand out, this podcast is for you.
Excellent for startups in SaaS businesses
4 déc.
April hosts one of my favorite business podcasts. Her guidance is insightful, candid and practical. She has guests that I don’t hear elsewhere and are also insightful, candid and practical. I recommend her books and this podcast to all of the SaaS startup businesses I advise.
April is the Best!
14 juin
I first become aware of April’s work when she appeared on a podcast by Tim Ferris. Since then I have read both of her books, and listened to nearly every podcast she has produced so far. I have also recommended her work to numerous friends and colleagues, and made it mandatory reading for some of my staff. She is the clearest thinker and the best explainer you will ever find on matters of positioning for B2B companies.
Distracting interruptions
23 juil.
Podcast is repetitive. Host constantly interrupts and talks over the guests. Either let them talk or don’t have interviews. You can tell it’s throwing them off too.
April is Awesome
7 mai
April shares her first hand experience and insights in every episode. She’s great at breaking down concepts about positioning and strategy into clear explanations with good examples. Keep it up you rock!
À propos
Informations
- CréationApril Dunford
- Années d’activité2023 - 2024
- Épisodes39
- ClassificationTous publics
- Copyright© April Dunford
- Site web de l’émission
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