Voicemails with Rachel

Share Your Genius
Voicemails with Rachel

Rachel Downey is the millennial founder, executive producer, and CEO of production company, Share Your Genius. And she has lots of questions. Join Rachel as she sets out to ask her toughest questions about leadership, life, and honing her craft to some of the most inspirational people she knows.

  1. 22 FEB

    What Are the Most Common Mistakes B2B Brands Make When Launching a Media Strategy? [with Devin Reed]

    Welcome to another episode of Voicemails with Rachel: Creator Edition. As we're all exploring and redefining what it means to build a brand with a media-led strategy, Rachel asks the most innovative people she knows for their thoughts and questions to help us all create better, human, intentional content. (This is a special series part of the TACK Network. For more about that, click here.) Devin Reed, content creator, author, founder of The Reeder, and Head of Content at Clari, left Rachel a message: what are the most common mistakes B2B brands make when launching a media strategy? And why do people always forget that these marketing efforts actually have the end goal of making sales? Rachel says the answer is simple: we need to stop thinking about “making a big splash” and settling for gimmicks + entertainment. Authenticity, consistency, and depth in relation to your key audience are actually what drives impact (re: sales, to Devin’s point). Link up with Devin: https://www.linkedin.com/in/devinreed/ Check out The Reeder: https://thereeder.co/ This is a special episode of Voicemails with Rachel: Creator Edition. Check out more as a part of the TACK Network here: https://tacknetwork.com/voicemail-with-rachel-creator-s-edition Link up with Rachel: https://www.linkedin.com/in/rachelelstsdowney/ Have a question for Rachel? https://www.speakpipe.com/vmswithrachel Want more from Rachel and her crew of brand content experts? Sign up for Genius Cuts. https://www.shareyourgenius.com/genius-cuts

    9 min
  2. What Does a Media-Led Strategy Solve for Founders & CEOs? [with Devin Bramhall]

    09/11/2023

    What Does a Media-Led Strategy Solve for Founders & CEOs? [with Devin Bramhall]

    Welcome to another episode of Voicemails with Rachel: Creator Edition. As we're all exploring and redefining what it means to build a brand with a media-led strategy, Rachel is asking the most innovative people she knows for their thoughts and questions to help us all create better, human, intentional content. (This is a special series part of the TACK Network. For more about that, click here.) Devin Bramhall, Growth Advisor, former CEO, and podcast host, left Rachel a message: what can a media-led content strategy solve for the busy, not-involved-enough-in-marketing CEO or Founder? Why should they start a podcast or something similar? Rachel says the answer is simple: communication with your buyer and with your team is made easier with this type of strategy. And doesn’t every leader want to communicate with both their buyer and their teams more often and more clearly? Press play for her full breakdown. Link up with Devin: https://www.linkedin.com/in/devinbramhall/  Listen to Don’t Say Content: https://www.dontsaycontent.com/ This is a special episode of Voicemails with Rachel: Creator Edition. Check out more as a part of the TACK Network here: https://tacknetwork.com/voicemail-with-rachel-creator-s-edition Link up with Rachel: https://www.linkedin.com/in/rachelelstsdowney/ Have a question for Rachel? https://www.speakpipe.com/vmswithrachel Want more from Rachel and her crew of brand content experts? Sign up for Genius Cuts. https://www.shareyourgenius.com/genius-cuts

    11 min
  3. Why Should You Be Thinking About People-First Audio Strategy? [with Nikki Lewallen Gregory of People Forward Network]

    02/11/2023

    Why Should You Be Thinking About People-First Audio Strategy? [with Nikki Lewallen Gregory of People Forward Network]

    Welcome to the first episode of Voicemails with Rachel: Creator Edition. As we're all exploring and redefining what it means to build a brand with a media-led strategy, Rachel is asking the most innovative people she knows for their thoughts and questions to help us all create better, human, intentional content. (This is a special series part of the TACK Network. For more about that, click here.) So to kick us off, CEO and Founder of People Forward Network, Nikki Lewallen Gregory left Rachel a message about how the power of podcasting can do two major things for your business: accelerate growth and fuel culture. As a founder of a podcasting business herself, she’s got so many strategies to share when it comes to how podcasting can achieve those outcomes. And Rachel leaves us with a question—how are you thinking about audio in a media-rich world? Because it’s never just a podcast. Link up with Nikki: https://www.linkedin.com/in/nikkilewallen/ Check out People Forward Network: https://peopleforwardnetwork.com/ This is a special episode of Voicemails with Rachel: Creator Edition. Check out more as a part of the TACK Network here: https://tacknetwork.com/voicemail-with-rachel-creator-s-edition Link up with Rachel: https://www.linkedin.com/in/rachelelstsdowney/ Have a question for Rachel? https://www.speakpipe.com/vmswithrachel Want more from Rachel and her crew of brand content experts? Sign up for Genius Cuts. https://www.shareyourgenius.com/genius-cuts

    12 min
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Rachel Downey is the millennial founder, executive producer, and CEO of production company, Share Your Genius. And she has lots of questions. Join Rachel as she sets out to ask her toughest questions about leadership, life, and honing her craft to some of the most inspirational people she knows.

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