Taking Flight: GTM Experiments From Today's Top Leaders

Postal
  • 5,0 (1)
  • AFFAIRES
  • TOUTES LES 2 SEMAINES
Taking Flight: GTM Experiments From Today's Top Leaders

Figuring out what’s going to land in B2B is nearly impossible on your first attempt…that’s why some of the most successful business leaders are also some of the best testers. The Taking Flight podcast explores success stories that derive from experimentation in the B2B industry. Join Postal CEO and Co-founder, Erik Kostelnik, as he interviews leaders and founders regarding how they have taken flight by creatively testing and iterating on new ideas - all while tasting a featured flight that is available in the Postal marketplace.

Épisodes

  1. 01/11/2023

    Balancing Creativity & Analytics with Checkr's Prachi Gore

    In this episode, host Erik Kostelnik sits down with Checkr's CMO Prachi Gore. Before Checkr, Prachi ran marketing at SmartRecruiters and Demand Gen at Service Source. Prachi talks about her engineering roots that led her to be a better marketer and how a PLG experiment at Checkr led to a major scalable revenue channel that drives tremendous value to shareholders. As they chat, Erik and Prachi are tasting items from a featured flights that's sponsored by a vendor in the Postal marketplace. This episode was sponsored by ⁠Scoville Laboratory Hot Sauce Challenge from Thoughtfully Gourmet out of Irvine, California.

    36 min

  2. 10/10/2023

    The Key to Quick Wins with ZoomInfo's Bryan Law

    Creating quick wins boils down to how resourceful you are. In this episode, host Erik Kostelnik sits down with Bryan Law, CMO of ZoomInfo who illustrates how scrappy you need to be to secure early victories when joining a new organization. Bryan has quite the resume, spanning roles at Google, Rackspace, and Tableau before joining ZoomInfo. Bryan's career was built on being curious and taking risks. As they chat, Erik and Bryan are tasting items from a featured flights that's sponsored by a vendor in the Postal marketplace. This episode was sponsored by ⁠In Good Taste Wines.

    34 min

  3. 28/09/2023

    How Slack Used Customer Proof to Evangelize and Drive Revenue with Harsh Jawharkar

    On this episode of Taking Flight, host Erik Kostelnik has the pleasure of diving into the creative mind of product and marketing legend, Harsh Jawharkar. Harsh has one of the most successful careers in go-to-market; heading global product and partner marketing at Zendesk, leading marketing at Slack, switching to B2C and overseeing marketing and partnerships at Narvar, and finally running marketing at Atlassian. As a first-generation immigrant, Harsh talks about how he started in engineering and then transitioned into B2B product and marketing. He also shares some experiments and processes he used to live the American dream. As they chat, Erik and Harsh are tasting items from a featured flights that's sponsored by a vendor in the Postal marketplace. This episode was sponsored by ⁠Scoville Laboratory Hot Sauce Challenge from Thoughtfully Gifts.

    34 min
  4. #1 Metric to Prevent Churn with Seth Shaw

    06/09/2023

    #1 Metric to Prevent Churn with Seth Shaw

    In Taking Flight's maiden voyage, Postal CEO and Founder Erik Kostelnik had the pleasure of talking shop with legendary CEO, Seth Shaw. Seth's been responsible for creating billions of dollars of value to shareholders over his career including taking LogMeIn public as their CRO, growing Wrike to over a billion dollars in value, and running the PLG motions as CRO at category leaders Invision and Airtable. In this episode, Seth shares how he approaches a new role, the most important metrics in SaaS, and several tactics and experiments he's ran over the course of his career. As they chat, they are tasting items from featured flights sponsored by Postal marketplace vendors. This episode is sponsored by ⁠Rod & Hammers Slo Stills⁠ To learn more about Postal, visit Postal.com.

    34 min
  • 4 épisodes

À propos

Figuring out what’s going to land in B2B is nearly impossible on your first attempt…that’s why some of the most successful business leaders are also some of the best testers. The Taking Flight podcast explores success stories that derive from experimentation in the B2B industry. Join Postal CEO and Co-founder, Erik Kostelnik, as he interviews leaders and founders regarding how they have taken flight by creatively testing and iterating on new ideas - all while tasting a featured flight that is available in the Postal marketplace.

Informations

Pour écouter des épisodes au contenu explicite, connectez‑vous.

Recevez les dernières actualités sur cette émission

Connectez‑vous ou inscrivez‑vous pour suivre des émissions, enregistrer des épisodes et recevoir les dernières actualités.
Choisissez un pays ou une région

Afrique, Moyen‑Orient et Inde

Asie‑Pacifique

Europe

Amérique latine et Caraïbes

États‑Unis et Canada