How Storytelling Leaves a Lasting Legacy - Verdell Walker

In today’s episode, I chat with Verdell Walker, a seasoned consumer-oriented content and marketing professional and board director. Verdell is highly regarded by her peers as a thought leader and someone who fosters an inclusive environment, demonstrated by her effectiveness in leading and working collaboratively with teams. She serves on the board of directors of Scholastic, Inc, and has held roles at Spotify, Mattel, and Sesame Workshop - the makers of Sesame Street. 

With stints at such iconic brands, a good place for us to start was the tension between legacy and innovation. How did this factor into Verdell’s thinking? 

We discussed her enduring legacy at Spotify; developing the brand’s first slate of original kids & family podcasts and garnering nearly 400K listeners less than 5 months after launch! What did she learn taking that journey?

And we closed discussing the future of content. In an era punctuated by AI, how will organic creativity shine through?

Verdell Walker

Verdell Walker is a seasoned consumer-oriented Content and Marketing professional and board director. She has a proven track record of developing and executing innovative strategies that achieve bottom line growth and increase brand value. She is highly regarded by her peers as a thought leader and someone who fosters an inclusive environment, demonstrated by her effectiveness in leading and working collaboratively with teams.

Walker serves on the board of directors of Scholastic, Inc, and has held roles at Spotify, Mattel, and Sesame Workshop. Walker received Bachelor of Arts degrees in Economics and Middle Eastern Studies from Trinity College and an MBA from Harvard Business School. She also holds the CERT Certificate in Cybersecurity Oversight from the Software Engineering Institute at Carnegie Mellon University.

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Matt Burns

Matt Burns is an award-winning executive, social entrepreneur and speaker. He believes in the power of community, simplicity & technology.

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