How the World's Largest Patent Pool Connects Innovators and Implementers

Host Eli Mazour talks with Heath Hoglund, President of Via LA, to break down the role of patent pools in today’s innovation landscape.

Tune in as they discuss:

*The balance between licensors and licensees—and how Via LA acts as a bridge between them

*Merger of Via Licensing and MPEG LA in 2003 to form Via LA

*How Dolby’s strong brand helped it succeed with technology licensing

*The challenges of starting a new patent pool program and what makes one successful

*Future of patent pools

*Heath’s story of founding Puerto Rico’s first IP boutique before becoming head of IP & standards at Dolby

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