How This Entrepreneur Is Building To Help Startups Scale | Co-Founder and CEO, Lazo, Juan Manuel Barrero

Que tal, Moneda Moves community?

As both an employee and an entrepreneur in the financial industry, Juan knows just about everything there is to know about a business’s finances. He knew exactly what founders would need from a financial program like Lazo in order to grow their businesses, so he built it! Juan created a company that empowers Latino business owners through their finances and ensures they can scale their businesses.

Juan Manuel Barrero, a three-time entrepreneur, hails from Trenque Lauquen, a small town in Argentina, where he grew up in an accounting family business. Now based in Miami, he is building Lazo, a venture enabling him to make a significant social impact and transform his lifelong industry. His efforts benefit countless entrepreneurs while revolutionizing the sector.

Driven by the desire to create a substantial social impact, Juan aims to innovate and disrupt the CFO and legal tech SaaS industry. He recognizes the potential of AI, automation, and standardization in building scalable products. As the CEO of Lazo, he founded and leads the top gateway for Latin American startups in the U.S. Through partnerships with early-stage startups, Juan helps structure their data and provides a comprehensive VC-ready SaaS solution to address their finance, tax, legal, and investor relations needs.

Finances have always been a huge part of Juan’s life. His father was a CPA in a small town in Argentina, and he has been helping his father with the family business since he was a kid. As an adult, he also became a CPA and worked for major corporations for five years before becoming an entrepreneur and creating his own business, just like his father. His dad even became his first partner! It’s because of his experience in leadership positions and his community of Latinos in the financial industry that he created a program to give back to his community.

It hasn’t always been easy! From discovering his company was not sustainable to receiving hundreds of “no’s” from investors, he has experienced all the highs and lows of being a founder. He’s had to let go of businesses he wasn’t truly aligned with and find his true purpose before creating Lazo. Now, after years of recalibrating and redefining his purpose, Lazo is the number one pick for Latin American startups.

No te lo quieres perder.

Follow Juan on Instagram: @joinLazo

Follow Moneda Moves on Instagram: @MonedaMoves

Follow your host Lyanne Alfaro on Instagram: @LyanneAlfaro

Main podcast theme song from Premium Beat. Our music is from Epidemic Sound.

Podcast production for this episode was provided by Sarah Tulloch and her podcast production company, CCST.