Ecommerce Coffee Break – The Ecom Marketing & Sales Podcast

Claus Lauter

Welcome to the Ecommerce Coffee Break podcast, where we help online sellers, DTC brand owners, and aspiring ecommerce entrepreneurs master digital marketing and online sales so they can boost revenue and build thriving brands.    Starting an online store is simple; profiting takes strategy.    We bring you what works right now to sell on Amazon, Shopify, and other platforms—from ecommerce apps and MarTech to social media, dropshipping, paid ads, AI, and entrepreneurship.    Hear from top eCommerce and marketing experts sharing proven strategies and methods for business growth.    Whether you're dreaming of being your own boss, launching a side hustle, or scaling an existing online store, this podcast delivers the insights you need to succeed and grow an ecommerce business.   With 450+ free episodes, we provide your roadmap to success as an online merchant.    🎧 Short episodes, ideal for listening on the go. New episodes are released each week.

  1. What Every Brand Needs To Know About Shipping Costs, Duties, And Returns For Heavy Goods — Robert Khachatryan | Why Brands Should Go Global, Why Bulky Items Add Hidden Costs, Why Taxes And Duties Matter, How Packaging Affects Shipping Costs (#423)

    -14 Ч

    What Every Brand Needs To Know About Shipping Costs, Duties, And Returns For Heavy Goods — Robert Khachatryan | Why Brands Should Go Global, Why Bulky Items Add Hidden Costs, Why Taxes And Duties Matter, How Packaging Affects Shipping Costs (#423)

    In this episode, we talk about the challenges of shipping big, bulky, and high-value products like furniture, fitness gear, and electronics. Robert Khachatryan, founder and CEO of Freight Right Global Logistics, shares how to avoid costly mistakes, handle hidden fees like taxes and duties, and make selling large items internationally simple and profitable. Topics discussed in this episode:   Why bulky items add hidden costs. Why free shipping hurts margins. Why taxes and duties matter. What makes market research essential. How packaging affects costs. Why brands avoid going global. What makes onboarding simple. How logistics profit from shipping. Why brands should go global. Links & Resources  Website: https://www.freightright.com/ LinkedIn: https://www.linkedin.com/company/freight-right/ X/Twitter: https://x.com/FreightRight Facebook: https://www.facebook.com/FreightRight/ Get access to more free resources by visiting the show notes at https://tinyurl.com/2jv49spj MORE RESOURCES Subscribe to our FREE Newsletter: https://newsletter.ecommercecoffeebreak.com/ Free Store Optimization Beginners Guide: Instant PDF Download! 👉 https://ecommercecoffeebreak.com/essential-conversion-optimization-guide/ Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://podcasts.apple.com/us/podcast/ecommerce-coffee-break-digital-marketing-podcast-for/id1567749422 Advertise on ECB - https://ecommercecoffeebreak.com/podcast-sponsorship/ Follow the podcast to catch all the bonus episodes I am adding. Hit that follow button now!

    15 мин.
  2. Why Your User Generated Content Isn’t Converting — Elijah Khasabo | Why The First 3 Seconds Count, Why UGC Must Fit Each Platform, Why Polished Content Kills Authenticity, How To Test Content At Scale, How To Find Top Creators, How To Brief Creators

    -5 ДН.

    Why Your User Generated Content Isn’t Converting — Elijah Khasabo | Why The First 3 Seconds Count, Why UGC Must Fit Each Platform, Why Polished Content Kills Authenticity, How To Test Content At Scale, How To Find Top Creators, How To Brief Creators

    In this episode, we talk about why most user-generated content (UGC) doesn’t convert into sales—and how to fix that.  Elijah Khasabo, founder of Vidovo, shares hard truths about why flashy videos often flop and what brands should do instead.  He breaks down how to create real, effective content, how to brief creators the right way, and what makes UGC actually perform on different platforms. Topics discussed in this episode:   Why most UGC fails—and it’s not the creator’s fault. How brands lose by not connecting with real people. Why the first frame matters more than the hook. What makes viral videos fail to convert. How light briefs outperform rigid scripts. Why UGC must be tailored by platform. How to systemize content testing—not guess. What bootstrapping teaches about content. How Vidovo matches brands with creators. Why ghosting happens—and how to prevent it.  Links & Resources  Website: https://vidovo.com LinkedIn: https://www.linkedin.com/in/elijah-khasabo/ X/Twitter: https://x.com/VidovoUGC Instagram: https://www.instagram.com/usevidovo Get access to more free resources by visiting the show notes at https://tinyurl.com/8m72etbc MORE RESOURCES Subscribe to our FREE Newsletter: https://newsletter.ecommercecoffeebreak.com/ Free Store Optimization Beginners Guide: Instant PDF Download! 👉 https://ecommercecoffeebreak.com/essential-conversion-optimization-guide/ Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://podcasts.apple.com/us/podcast/ecommerce-coffee-break-digital-marketing-podcast-for/id1567749422 Advertise on ECB - https://ecommercecoffeebreak.com/podcast-sponsorship/ Follow the podcast to catch all the bonus episodes I am adding. Hit that follow button now!

    29 мин.
  3. Amazon MCF: The Easiest Way To Fulfill Shopify Orders — Cara Hefty | What Is Amazon Multi-channel Fulfillment, Why Social Commerce Drives Growth, How Automation Boosts Multi-channel Sales, Why Virtual Bundles Raise Order Value, How Bytestand Works (#4

    4 АВГ.

    Amazon MCF: The Easiest Way To Fulfill Shopify Orders — Cara Hefty | What Is Amazon Multi-channel Fulfillment, Why Social Commerce Drives Growth, How Automation Boosts Multi-channel Sales, Why Virtual Bundles Raise Order Value, How Bytestand Works (#4

    In this episode, we explore Amazon's multi-channel fulfillment service and how it helps Shopify merchants use their existing Amazon inventory to ship orders from multiple sales channels.  Cara Hefty from ByteStand explains how this automated system works, covering everything from inventory management to shipping rules, social commerce integration, and cost-effective fulfillment strategies that can boost both your Shopify sales and Amazon rankings.  Topics discussed in this episode:   What is Amazon MCF. Why MCF simplifies fulfillment for Shopify sellers. How automation boosts multi-channel efficiency. What makes ByteStand ideal for Shopify-Amazon sync. Why virtual bundles help boost order value. How shipping rules cut fulfillment costs. Why order delay features prevent fulfillment issues. How auto-tracking improves customer experience. Why social commerce is key for growth. How ByteStand makes onboarding fast and easy. What makes ByteStand’s pricing clear and fair.  Links & Resources  Website: https://bytestand.com/ Shopify App Store: https://apps.shopify.com/fba-shipping Facebook: https://www.facebook.com/bytestand Get access to more free resources by visiting the show notes at https://tinyurl.com/4k8twsmm MORE RESOURCES Subscribe to our FREE Newsletter: https://newsletter.ecommercecoffeebreak.com/ Free Store Optimization Beginners Guide: Instant PDF Download! 👉 https://ecommercecoffeebreak.com/essential-conversion-optimization-guide/ Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://podcasts.apple.com/us/podcast/ecommerce-coffee-break-digital-marketing-podcast-for/id1567749422 Advertise on ECB - https://ecommercecoffeebreak.com/podcast-sponsorship/ Follow the podcast to catch all the bonus episodes I am adding. Hit that follow button now!

    25 мин.
  4. Warehouse Chaos? This System Changed Everything — Thomas Kircheis | What Brands Get Wrong About Warehouse Scaling, Why Warehouse Chaos Impact Sales, Why A Warehouse Management System Is Essential (#420)

    30 ИЮЛ.

    Warehouse Chaos? This System Changed Everything — Thomas Kircheis | What Brands Get Wrong About Warehouse Scaling, Why Warehouse Chaos Impact Sales, Why A Warehouse Management System Is Essential (#420)

    In this episode, we dive into fixing warehouse chaos for e-commerce success.  Thomas Kircheis, CEO of PULPO WMS, shares how poor warehouse management hurts profits and customers. Learn why 50% of warehouses still use pen and paper, how a WMS cuts costs and boosts efficiency, and why accurate stock is key for scaling.  From optimizing routes to reducing staff, discover practical tips to streamline your warehouse and keep customers happy.  Topics discussed in this episode:   Why 50% of warehouses still use pen and paper — and how it hurts your business. How warehouse chaos leads to lost sales and unhappy customers. Why stock accuracy is key to scaling your Shopify store. What makes picking the most expensive part of your warehouse. Why warehouse staff walk 10 miles a day — and how to fix it. How one company cut their warehouse team from 50 to 20. What slows down your fulfillment — and kills your profit. Why better warehouse routes beat hiring more people. What most brands get wrong about warehouse growth. Why setting up a WMS only takes 1–2 weeks, not months.    Links & Resources  Website: https://www.pulpowms.com/ Shopify App Store: https://apps.shopify.com/pulpo-wms LinkedIn: https://www.linkedin.com/in/thomaskircheis/ Get access to more free resources by visiting the show notes at https://tinyurl.com/3u542jpu MORE RESOURCES Subscribe to our FREE Newsletter: https://newsletter.ecommercecoffeebreak.com/ Free Store Optimization Beginners Guide: Instant PDF Download! 👉 https://ecommercecoffeebreak.com/essential-conversion-optimization-guide/ Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://podcasts.apple.com/us/podcast/ecommerce-coffee-break-digital-marketing-podcast-for/id1567749422 Advertise on ECB - https://ecommercecoffeebreak.com/podcast-sponsorship/ Follow the podcast to catch all the bonus episodes I am adding. Hit that follow button now!

    27 мин.
  5. How To Use AI To Improve Your Clothing Brand In 2025 — Harish Chandramowli | Why Data Integrity Mistakes Cost Fashion Brands Millions, Why Most Fashion Business ERP Implementations Fail, How AI Visualizes Complex Processes For Clothing Brands (#419)

    28 ИЮЛ.

    How To Use AI To Improve Your Clothing Brand In 2025 — Harish Chandramowli | Why Data Integrity Mistakes Cost Fashion Brands Millions, Why Most Fashion Business ERP Implementations Fail, How AI Visualizes Complex Processes For Clothing Brands (#419)

    In this episode, Harish Chandramowli, Co-founder and CTO of Flaire, explores how AI is transforming the fashion and clothing industry—especially in streamlining operations and improving data management.  He highlights the challenges brands face when relying on spreadsheets, and stresses the importance of data integrity for better decision-making.  He also emphasizes the need for flexible pricing and the importance of adapting technology to fit each brand’s unique workflows in the fashion and clothing industry.  Topics discussed in this episode:   Why spreadsheets are secretly killing fashion brands' profitability. How AI is revolutionizing fashion operations. What data integrity mistakes cost fashion brands millions. Why most fashion ERP implementations fail. How to sanitize messy fashion data. What technical flexibility really means. Why pricing strategy determines software adoption. How AI visualizes complex fashion processes. What workflow understanding reveals. Why collaboration beats technology.  Links & Resources  Website: https://www.Flairesoftware.com/ LinkedIn: https://www.linkedin.com/in/scharish/ LinkedIn: https://www.linkedin.com/company/Flaire-software Get access to more free resources by visiting the show notes at https://tinyurl.com/3c2b4vj4 MORE RESOURCES Subscribe to our FREE Newsletter: https://newsletter.ecommercecoffeebreak.com/ Free Store Optimization Beginners Guide: Instant PDF Download! 👉 https://ecommercecoffeebreak.com/essential-conversion-optimization-guide/ Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://podcasts.apple.com/us/podcast/ecommerce-coffee-break-digital-marketing-podcast-for/id1567749422 Advertise on ECB - https://ecommercecoffeebreak.com/podcast-sponsorship/ Follow the podcast to catch all the bonus episodes I am adding. Hit that follow button now!

    25 мин.
  6. Chargebacks, Chaos & Customer Trust: A Founder's Guide To Ecommerce Resilience — Conor Lyden | How To Stops Chargebacks, Why Chargebacks Cost More Than Money, What Brands Miss In Calculating Transaction Costs, How Trustap Protects From Chargebacks (#4

    23 ИЮЛ.

    Chargebacks, Chaos & Customer Trust: A Founder's Guide To Ecommerce Resilience — Conor Lyden | How To Stops Chargebacks, Why Chargebacks Cost More Than Money, What Brands Miss In Calculating Transaction Costs, How Trustap Protects From Chargebacks (#4

    In this episode, we explore how chargebacks hurt online businesses and what smart store owners are doing to fix this problem. Chargebacks mean lost money, wasted time, and damage to your reputation with payment companies.  Our guest Conor Lyden, founder and CEO of Trustap, shares how his company helps online stores fight fraud and secure payments.   He explains how one simple solution can replace multiple expensive tools while saving businesses thousands of dollars every month.  Topics discussed in this episode:   Why a ticket scam led to building a global fintech solution. How Trustap protects e-commerce brands from chargebacks. Why chargebacks hurt more than just your wallet. How becoming merchant of record removes liability and tax stress. What makes Trustap a one-stop checkout plugin. Why some brands see up to 18% more profit with Trustap. How Trustap helps brands expand globally without local setup. What merchants miss when calculating real transaction costs. Why high-volume vs. high-ticket stores benefit differently. How onboarding takes just hours, not days.  Links & Resources  Website: https://www.trustap.com/ Shopify App Store: https://apps.shopify.com/trustap LinkedIn: https://www.linkedin.com/in/conor-lyden-442621b1/ X/Twitter: https://x.com/trustappayments Get access to more free resources by visiting the show notes at https://tinyurl.com/bdk3buar MORE RESOURCES Subscribe to our FREE Newsletter: https://newsletter.ecommercecoffeebreak.com/ Free Store Optimization Beginners Guide: Instant PDF Download! 👉 https://ecommercecoffeebreak.com/essential-conversion-optimization-guide/ Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://podcasts.apple.com/us/podcast/ecommerce-coffee-break-digital-marketing-podcast-for/id1567749422 Advertise on ECB - https://ecommercecoffeebreak.com/podcast-sponsorship/ Follow the podcast to catch all the bonus episodes I am adding. Hit that follow button now!

    22 мин.
  7. How AI Is Making Marketing Attribution (Finally) Easy— Scott Desgrosseilliers | Why Brands Fail Without Attribution, How AI Changes Tracking, Why Ad Platform Data Misleads, What Strategy Ensures Accurate Measurement, Why To Focus On New Customers (#41

    21 ИЮЛ.

    How AI Is Making Marketing Attribution (Finally) Easy— Scott Desgrosseilliers | Why Brands Fail Without Attribution, How AI Changes Tracking, Why Ad Platform Data Misleads, What Strategy Ensures Accurate Measurement, Why To Focus On New Customers (#41

    In this episode, Scott Desgrosseilliers, CEO of Wicked Reports, discusses the complexities of marketing attribution and the common pitfalls brands face in tracking their ad campaigns.  He emphasizes the importance of having a reliable attribution source, the misconceptions surrounding ad platform reporting, and introduces his Five Forces system designed to help marketers optimize their strategies.  The conversation also highlights the role of AI in improving attribution accuracy and shares success stories from brands that have effectively utilized these strategies.  Use code COFFEEBREAK at 5Forces.com to get $800 off (regular price: $1,500).  Topics discussed in this episode:   Why ad platform data misleads brands and wastes spend. How 30-day lookback windows create false attribution signals. What measurement strategy every brand needs for accurate tracking. Why paid media should prioritize new customer acquisition. How to segment new vs. repeat customers effectively. What the Five Forces system reveals about marketing alignment. Why brands are flying blind without attribution frameworks. How AI is revolutionizing the attribution process. What dedicated onboarding support means for implementation. How contact-based pricing works in attribution tools.  Links & Resources  Website: https://www.wickedreports.com/ LinkedIn: https://www.linkedin.com/in/scottd71/ Facebook: https://www.facebook.com/WickedReports/ Get access to more free resources by visiting the show notes at https://tinyurl.com/yvvtscp6  MORE RESOURCES Subscribe to our FREE Newsletter: https://newsletter.ecommercecoffeebreak.com/ Free Store Optimization Beginners Guide: Instant PDF Download! 👉 https://ecommercecoffeebreak.com/essential-conversion-optimization-guide/ Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://podcasts.apple.com/us/podcast/ecommerce-coffee-break-digital-marketing-podcast-for/id1567749422 Advertise on ECB - https://ecommercecoffeebreak.com/podcast-sponsorship/ Follow the podcast to catch all the bonus episodes I am adding. Hit that follow button now!

    31 мин.
  8. How To Reach New Markets Fast With AI — Bryan Murphy | What 87% Of Shoppers Want, Why Language Drives Sales, Why Ecom Needs AI Localization, Why Localized Content Improves Customer Experience, Why Shopify Needs Ongoing Localization (#416)

    16 ИЮЛ.

    How To Reach New Markets Fast With AI — Bryan Murphy | What 87% Of Shoppers Want, Why Language Drives Sales, Why Ecom Needs AI Localization, Why Localized Content Improves Customer Experience, Why Shopify Needs Ongoing Localization (#416)

    In this episode of the Ecommerce Coffee Break Podcast, we explore how AI is revolutionizing the way e-commerce brands expand into new markets.  Join us as we chat with Bryan Murphy, CEO of Smartling, about the transformative power of AI in translation and localization.  Discover how brands can now create a seamless, localized shopping experience for customers worldwide, breaking down barriers and boosting conversion rates.  Tune in to learn about the latest AI advancements and how they can give your business a competitive edge in the global market.  Topics discussed in this episode:   Why localizing content creates better customer experiences. How Smartling automates translation with AI. What 87% of consumers expect in online shopping. Why continuous localization matters for Shopify stores. How AI cuts translation time and costs. What Smartling does to grow global reach. Why language impacts buying decisions. How ASOS boosted conversions with Smartling. What’s next for AI in e-commerce localization. Why e-commerce brands should adopt AI localization.  Links & Resources  Website: https://www.smartling.com/ Shopify App: https://www.smartling.com/integrations/shopify LinkedIn: https://www.linkedin.com/in/bryanmurphy2/ Get access to more free resources by visiting the show notes at https://tinyurl.com/2praxfn6 MORE RESOURCES Subscribe to our FREE Newsletter: https://newsletter.ecommercecoffeebreak.com/ Free Store Optimization Beginners Guide: Instant PDF Download! 👉 https://ecommercecoffeebreak.com/essential-conversion-optimization-guide/ Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://podcasts.apple.com/us/podcast/ecommerce-coffee-break-digital-marketing-podcast-for/id1567749422 Advertise on ECB - https://ecommercecoffeebreak.com/podcast-sponsorship/ Follow the podcast to catch all the bonus episodes I am adding. Hit that follow button now!

    23 мин.

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Welcome to the Ecommerce Coffee Break podcast, where we help online sellers, DTC brand owners, and aspiring ecommerce entrepreneurs master digital marketing and online sales so they can boost revenue and build thriving brands.    Starting an online store is simple; profiting takes strategy.    We bring you what works right now to sell on Amazon, Shopify, and other platforms—from ecommerce apps and MarTech to social media, dropshipping, paid ads, AI, and entrepreneurship.    Hear from top eCommerce and marketing experts sharing proven strategies and methods for business growth.    Whether you're dreaming of being your own boss, launching a side hustle, or scaling an existing online store, this podcast delivers the insights you need to succeed and grow an ecommerce business.   With 450+ free episodes, we provide your roadmap to success as an online merchant.    🎧 Short episodes, ideal for listening on the go. New episodes are released each week.

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