44 min
How to Avoid Major Influencer Marketing Mistakes Social Pros Podcast
-
- Marketing
Neal Schaffer, the President of PDCA Social, joins the Social Pros Podcast to talk about how brands and businesses can leverage influencers in their marketing efforts and effectively navigate through ‘the age of influence’ we currently find ourselves living in.
Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week:
Salesforce Marketing Cloud
SocialMedia.org
Full Episode Details
The Age of Influence
If you want people to hear about your brand and talk about your brand, you need to leverage influencers as part of your marketing.
Neal Schaffer, the President of PDCA Social and a leading authority on digital transformation, believes that brands should view influencer marketing as a commitment, not just a campaign. Social media has given a voice to all types of followers with different audiences. Chances are, there is an ideal influencer out there who has the influence and authority to help put your brand in front of the right people.
Neal Schaffer knows exactly how you can identify and engage with the right influencers for your brand and openly shares his best tips to help you create and implement a highly effective influencer marketing plan – including some major influencer marketing mistakes you might want to avoid!
In This Episode:
06:05 - What ‘the age of influence’ means for brands, business owners, and marketers 08:03 – How Neal defines influence 12:08 – How B2B brands can leverage influencer marketing 16:27 – Tips to help you identify the right influencer for your brand 19:53 – How to work effectively with influencers 22:45 – What departments of an organization should have a role in managing a successful influencer marketing strategy 25:32 – Advice for leveraging influencers during COVID-19 27:45 - Why you should focus on turning influencers into brand advocates 31:02 – How to structure your ‘influencer marketing budget’ Resources:
Get the new State of Marketing report for free from Salesforce Find out more about the community at SocialMedia.org with a special form for Social Pros listeners Find out how you can launch your first LinkedIn campaign with $100! Visit Neal’s website to learn more about him and his work Read Neal’s new book, The Age of Influence Visit SocialPros.com for more insights from your favorite social media marketers.
Neal Schaffer, the President of PDCA Social, joins the Social Pros Podcast to talk about how brands and businesses can leverage influencers in their marketing efforts and effectively navigate through ‘the age of influence’ we currently find ourselves living in.
Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week:
Salesforce Marketing Cloud
SocialMedia.org
Full Episode Details
The Age of Influence
If you want people to hear about your brand and talk about your brand, you need to leverage influencers as part of your marketing.
Neal Schaffer, the President of PDCA Social and a leading authority on digital transformation, believes that brands should view influencer marketing as a commitment, not just a campaign. Social media has given a voice to all types of followers with different audiences. Chances are, there is an ideal influencer out there who has the influence and authority to help put your brand in front of the right people.
Neal Schaffer knows exactly how you can identify and engage with the right influencers for your brand and openly shares his best tips to help you create and implement a highly effective influencer marketing plan – including some major influencer marketing mistakes you might want to avoid!
In This Episode:
06:05 - What ‘the age of influence’ means for brands, business owners, and marketers 08:03 – How Neal defines influence 12:08 – How B2B brands can leverage influencer marketing 16:27 – Tips to help you identify the right influencer for your brand 19:53 – How to work effectively with influencers 22:45 – What departments of an organization should have a role in managing a successful influencer marketing strategy 25:32 – Advice for leveraging influencers during COVID-19 27:45 - Why you should focus on turning influencers into brand advocates 31:02 – How to structure your ‘influencer marketing budget’ Resources:
Get the new State of Marketing report for free from Salesforce Find out more about the community at SocialMedia.org with a special form for Social Pros listeners Find out how you can launch your first LinkedIn campaign with $100! Visit Neal’s website to learn more about him and his work Read Neal’s new book, The Age of Influence Visit SocialPros.com for more insights from your favorite social media marketers.
44 min