284 episodes
The Marketer's Journey Convince & Convert
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- Management
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4.7 • 23 Ratings
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The Marketer’s Journey is a podcast dedicated to learning from senior marketing executives including the career journey they’ve taken and the buyer journey they set their customers on. Each week we speak to a senior marketer and learn whether it was luck, hustle or a combo of the two that propelled them to their latest post. We then discover how they engage their current and future customers on a path that is similarly planned but adaptive. The Marketer’s Journey features amazing conversations with marketing leaders who share how to attract and convert leads with personalization for the entire buyer journey.
Each episode will cover topics like digital marketing, demand generation, account-based marketing, sales enablement, content marketing, inbound marketing, martech, leveraging technology, and content experience.
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Customer Onboarding is Key to Retention w/ Sydney Sloan
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How to Adapt your Offering by Listening to the Buyer w/ Michelle Huff
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How to Build a Modern Marketing Team for Scale w/ Karen Peterson
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Leading Brand + Content Strategy with a PR Background w/ Kristin Treat
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Winning Through an Industry Lens with ABM w/ Chuck Johnston
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Growing through Acquisition and Maintaining Consistent Tone w/ Bethany Walsh
Customer Reviews
Amazing insights for marketers
Wow! I learned about this podcast on LinkedIn and now I’m binge listening on my daily commute.
I’m always curious as to the pathway people took to their current success. As someone who has high aspirations and expectations of myself, I find these interviews so interesting and helpful. There’s always at least one great takeaway!
The interview flows so easily — it’s like overhearing a fascinating conversation at the coffee shop. Randy has a way of guiding the conversation so naturally.
Great for marketers, whether you are new to the profession or more experienced.
Thanks for Sharing!
I particularly like the end segment that touches on the personal lives of these inspiring marketers. It is very important to decompress. Keep up the good work, Randy!
Great actionable content
Randy has always been a fantastic source for great content. As an avid podcast listener I’m always searching for shows that have actionable takeaways I can implement into my everyday workflow. This show does not disappoint. I highly recommend you give it a listen.
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