Contractor's Daughter

Jeani Ringkob

Stagnation can be a heavy burden for companies in the highway industry. Being stuck in neutral means falling behind competitors, missed opportunities, and unfulfilled growth potential. Break free from the cycle of stagnant growth and accelerate down the highway to success with the right guidance and shared insights from other industry leaders and influencers.Jeani Ringkob is a third generation contractor and an absolute business strategy and marketing geek. Subscribe today to catch all the insights and growth your business.

  1. From Chaos to Clarity: Transform Your Team Meetings for Better Results

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    From Chaos to Clarity: Transform Your Team Meetings for Better Results

    Team meetings are all about making sure everyone is on the same page. When it comes to driving growth and making informed decisions in your highway construction business, structured team meetings can empower your team, ensure clarity, keep everyone focused on driving growth and making informed decisions, and keep the company aligned with its strategic goals. In this episode of the Contractor’s Daughter podcast, you’ll learn about a meeting structure for facilitating clear communication, alignment, and effective tracking and adjustment of strategies. I’ll outline the five types of meetings within this framework and reveal their unique purpose and agenda. 3:07 - Main goal of the annual quarterly review meeting and what it looks like 7:52 - Purpose and agenda of the quarterly strategic plan progress and update meeting 11:53 - Aim and structure of the monthly department leaders’ OKR or metric review meeting 13:50 - The magic of the bi-weekly department tactical sprint planning meeting and weekly department stand-up meeting 18:18 - The importance of individual bi-weekly sprint planning and its role in keeping teams on track Mentioned In From Chaos to Clarity: Transform Your Team Meetings for Better Results Growth Strategy Assessment Jeani on LinkedIn Blacktop Banter Network Follow Jeani Ringkob on LinkedIn for more resources, strategy videos, tips and news from the Blacktop Banter Network You can also schedule a call with Jeani to learn more about building and marketing your heavy highway construction business and access videos and free resources on the StoryBuilt.Marketing website. Take the Growth Strategy Assessment here! It only takes a few minutes to determine the roadblock between you and the next big growth of your business.

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  2. How to Navigate Downturns in Your Business By Revitalizing Your Sales Strategies

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    How to Navigate Downturns in Your Business By Revitalizing Your Sales Strategies

    Are you falling short of your forecasted business numbers right now? You’ve probably felt the possibility of a downturn coming, and you’re not alone. In the last few weeks, folks across the industry have been having tough conversations about being off track in their business. But why? As the recent good times rolled on, many started slacking off in one key area--their sales team. They’ve reduced them or stopped providing ongoing training. Now that things are slowing, it’s time to get back to some basics! In this episode of the Contractor’s Daughter podcast, you’ll hear about the importance of having a strong sales strategy and system in place for your business. I’ll emphasize questions that help you understand your buyers and what you have to offer them, and help you figure out how to invest in sales team building and support. 3:11 - Where to start to get a better understanding of your offerings and customers 6:50 - Questions to ask that’ll help you build a great sales strategy and business development system 9:24 - Questions to ask that’ll help you invest in a strong sales team and talent brand Mentioned In How to Navigate Downturns in Your Business By Revitalizing Your Sales Strategies Growth Strategy Assessment Get on the Calendar Jeani on LinkedIn Blacktop Banter Network Follow Jeani Ringkob on LinkedIn for more resources, strategy videos, tips and news from the Blacktop Banter Network You can also schedule a call with Jeani to learn more about building and marketing your heavy highway construction business and access videos and free resources on the StoryBuilt.Marketing website. Take the Growth Strategy Assessment here! It only takes a few minutes to determine the roadblock between you and the next big growth of your business.

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  3. How Employee Research Helps Build a Resilient Workforce in the Construction Industry

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    How Employee Research Helps Build a Resilient Workforce in the Construction Industry

    Last week, you heard me talk about why understanding your workforce is important to recruiting and retaining top talent in your construction company. Now you need to know how implementing the data gathered from those employee interviews and surveys can affect your results and how to measure their impact. In this episode of the Contractor’s Daughter podcast, you’ll hear part two of my interview with CONEXPO where I discuss the influence of your employee research on your company and how to analyze your implementation to see whether it’s working or not. I’ll also share why we need to rethink recruitment in construction and a couple of strategies that can aid your company’s retention efforts. 4:00 - The importance of having someone who’s aware of talent branding on your team to help you implement employee research 6:34 - How your employee research influences recruitment and retention using our workforce strategy framework 11:30 - How to measure whether your implementation of employee research is effective 16:31 - The paradigm shift happening with how we think about recruiting in construction 19:34 - How the Savannah Bananas, Lego, Starbucks, and L'Oréal provide great examples of inspirational ideas from outside our industry 27:03 - The power of highlighting stories of success from within your company 34:31 - Examples of how you can get good stories out of your employees Mentioned In How Employee Research Helps Build a Resilient Workforce in the Construction Industry Workforce Strategy Health Assessment CONEXPO-CON/AGG “Secrets for Recruiting and Retaining Top Talent at Every Level” | CONEXPO-CON/AGG Survey Monkey | Google Forms  Upwork We Build Texas Roads Building a Story Brand by Donald Miller Jeani on LinkedIn Blacktop Banter Network Follow Jeani Ringkob on LinkedIn for more resources, strategy videos, tips and news from the Blacktop Banter Network You can also schedule a call with Jeani to learn more about building and marketing your heavy highway construction business and access videos and free resources on the StoryBuilt.Marketing website. Take the Growth Strategy Assessment here! It only takes a few minutes to determine the roadblock between you and the next big growth of your business.

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  4. Understanding Your Workforce is Key to Recruit and Retain Top Talent

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    Understanding Your Workforce is Key to Recruit and Retain Top Talent

    CONEXPO isn’t just the largest construction show in North America. It also has an incredible amount of content on its website with articles, interviews, and other very helpful resources. So when they asked if I was willing to be interviewed for an article, I jumped at the chance! In this episode of the Contractor’s Daughter podcast, you’ll hear part one of my interview with Gregg, where I talk about understanding your workforce and improving your recruitment, development, and retention through gathering and implementing valuable feedback from employees. 4:23 - How I’d characterize the labor crunch today versus in 2022 and why it’s different 12:50 - How to use surveys and interviews to figure out what you need to do to build your brand 18:48 - How affordable (or even free) software tools can help you survey and interview your workforce 23:59 - The benefit of a third-party interviewer and how interviews can help with brand messaging and talent acquisition 30:43 - How the ideal customer concept can help you identify the ideal person for your workforce 32:20 - The fine line you have to walk as you’re getting to know your employees 35:50 - The importance of having or working with someone who understands employer branding and marketing Mentioned In Understanding Your Workforce is Key to Recruit and Retain Top Talent Workforce Strategy Health Assessment CONEXPO-CON/AGG “Secrets for Recruiting and Retaining Top Talent at Every Level” | CONEXPO-CON/AGG Survey Monkey | Google Forms  Upwork Jeani on LinkedIn Blacktop Banter Network Follow Jeani Ringkob on LinkedIn for more resources, strategy videos, tips and news from the Blacktop Banter Network You can also schedule a call with Jeani to learn more about building and marketing your heavy highway construction business and access videos and free resources on the StoryBuilt.Marketing website. Take the Growth Strategy Assessment here! It only takes a few minutes to determine the roadblock between you and the next big growth of your business.

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  5. Take Control of Your Time By Creating Your Ideal Week Schedule

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    Take Control of Your Time By Creating Your Ideal Week Schedule

    When you look up at the end of the week, does it feel like it’s gotten away from you? You put in work, but you don’t necessarily feel like it was the most efficient use of your time. You want to do more with less and ensure you and your team are focusing your time (and energy) and where it’s needed most. But how? There are micro-specific ways you can leverage as part of your process. I’ve been working on something inside my business to restructure my workweek that works great for those I challenge to try it. In this episode of the Contractor’s Daughter podcast, you’ll learn about the concept of an ideal week and how creating one can help structure and prioritize tasks in your highway construction business. I’ll share my recently revamped ideal week schedule, breaking down what I do day-by-day and highlighting aspects that create increased productivity while streamlining your time. 3:24 - What you need to know about implementing ideal week mode 4:56 - How I start my day and my workday startup ritual 7:31 - A component of your ideal week that makes you more productive 12:18 - How I revamped my schedule to stream down my workday and gave myself space to work on ideas I’d otherwise forget 19:16 - A slight modification for summer and the importance of blocking out time for yourself and your family Mentioned In Take Control of Your Time By Creating Your Ideal Week Schedule Michael Hyatt’s Full Focus Planner System Slack Monday Snipd Fathom AI Notetaker Growing Your Business with AI: Unlocking Efficiency and Success Buy Back Your Time by Dan Martell Schedule a Call Jeani on LinkedIn Blacktop Banter Network Follow Jeani Ringkob on LinkedIn for more resources, strategy videos, tips and news from the Blacktop Banter Network You can also schedule a call with Jeani to learn more about building and marketing your heavy highway construction business and access videos and free resources on the StoryBuilt.Marketing website. Take the Growth Strategy Assessment here! It only takes a few minutes to determine the roadblock between you and the next big growth of your business.

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  6. How to Maximize Your Marketing Through a Fractional Chief Marketing Officer

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    How to Maximize Your Marketing Through a Fractional Chief Marketing Officer

    You’re at the point where you need to get serious about marketing. Yet, you feel like marketing can be a real drain on your resources. And it can be, unless it’s done right.  So how do you do it in a cost-effective and adaptable way? Bringing on board a fractional chief marketing officer (CMO) might be the right avenue for your business. In this episode of the Contractor’s Daughter podcast, you’ll hear examples of how a fractional CMO can help with the marketing side of your business. I’ll also reveal more benefits of working with a fractional CMO and what you need to look for when hiring one to ensure they’re a good fit. 3:17 - How a fractional CMO can be used in your business 6:51 - Collaboration between the fractional CMO and your teams 9:53 - Benefits of hiring a fractional CMO for your asphalt business 11:46 - Tips on how to find and work with a fractional CMO 20:30 - How to figure out your next steps Mentioned In How to Maximize Your Marketing Through a Fractional Chief Marketing Officer World of Asphalt Get On the Calendar Jeani on LinkedIn Blacktop Banter Network Follow Jeani Ringkob on LinkedIn for more resources, strategy videos, tips and news from the Blacktop Banter Network You can also schedule a call with Jeani to learn more about building and marketing your heavy highway construction business and access videos and free resources on the StoryBuilt.Marketing website. Take the Growth Strategy Assessment here! It only takes a few minutes to determine the roadblock between you and the next big growth of your business.

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  7. Pros and Cons of Using a Headhunter to Fill Key Employee Roles

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    Pros and Cons of Using a Headhunter to Fill Key Employee Roles

    “If we’ve lost an employee in a really significant role, should I use a headhunter?” This question often comes up when we’re focused on workforce strategy with businesses, and there are both positives and negatives to hiring a headhunter or recruiter to replace a key employee. So how do you decide if it’s the right thing to do for your company? In this episode of the Contractor’s Daughter podcast, you’ll learn some of the pros and cons of using a headhunter to recruit someone to fill a key role in your organization. I’ll also reveal some questions to ask yourself to help you discover whether it’s the right move for you to make right now. 2:20 - Why using a headhunter might be the right move for your business 5:29 - Why using a headhunter might not be right for your business right now 9:53 - Questions to help you decide if hiring a headhunter or recruiter is the way to go for you Mentioned In Pros and Cons of Using a Headhunter to Fill Key Employee Roles Workforce Strategy Health Assessment Get On the Calendar Jeani on LinkedIn Blacktop Banter Network Follow Jeani Ringkob on LinkedIn for more resources, strategy videos, tips and news from the Blacktop Banter Network You can also schedule a call with Jeani to learn more about building and marketing your heavy highway construction business and access videos and free resources on the StoryBuilt.Marketing website. Take the Growth Strategy Assessment here! It only takes a few minutes to determine the roadblock between you and the next big growth of your business.

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  8. How to Use Storytelling to Set Your Proposal Apart and Close the Deal

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    How to Use Storytelling to Set Your Proposal Apart and Close the Deal

    How do you increase the percentage of closes you get during the proposal phase? An often overlooked but important element can shorten your sales cycle and make it easier for your construction sales team to close the deal. It helps extract the information you need and is something your competition isn’t likely to do. You simply have to appeal to the emotional things that trigger people into making decisions through the power of storytelling. In this episode of the Contractor’s Daughter podcast, you’ll learn about how you can set your construction business apart with your proposal through story. I’ll teach you step-by-step how to incorporate story elements into your offer and give a couple of tips for streamlining the process and making your proposal even stronger. 6:41 - Where to start in crafting the story for your unique proposal and why this makes your team better at sales 10:10 - The importance of giving prospective clients a clear path to take action in your proposal 15:14 - A powerful way to position your offer to potential clients 16:34 - The mistake in many proposals we see and two ways to do it correctly and effectively 18:23 - How to end the proposal offer and ideas for crafting a cover letter  Mentioned In How to Use Storytelling to Set Your Proposal Apart and Close the Deal Growth Strategy Assessment Tool Get On the Calendar Jeani on LinkedIn Blacktop Banter Network Follow Jeani Ringkob on LinkedIn for more resources, strategy videos, tips and news from the Blacktop Banter Network You can also schedule a call with Jeani to learn more about building and marketing your heavy highway construction business and access videos and free resources on the StoryBuilt.Marketing website. Take the Growth Strategy Assessment here! It only takes a few minutes to determine the roadblock between you and the next big growth of your business.

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Stagnation can be a heavy burden for companies in the highway industry. Being stuck in neutral means falling behind competitors, missed opportunities, and unfulfilled growth potential. Break free from the cycle of stagnant growth and accelerate down the highway to success with the right guidance and shared insights from other industry leaders and influencers.Jeani Ringkob is a third generation contractor and an absolute business strategy and marketing geek. Subscribe today to catch all the insights and growth your business.