The Animalz Content Marketing Podcast

Animalz
  • 4,9 (14)
  • MARKETING
The Animalz Content Marketing Podcast

In-the-trenches content marketing advice from the world's best content marketing agency. Hosted by Ryan Law, Director of Marketing, and Devin Bramhall, CEO.

  1. 08/07/2021

    Hyper-Competitive Content Marketing With Buffer's Ash Read

    Ash Read, Editorial Director at Buffer, talks through: how to compete in an industry saturated by content marketing; finding your unique differentiator; the power of brand and vision in content; how to create and update “topical” content; and the content strategy he used to grow his side project’s traffic from nothing to over 130,000 monthly pageviews.

    47 min

  2. 24/05/2021

    AI, Twitter Marketing & The Creator Economy with Blake Emal

    Blake Emal, Chief Marketing Officer at Copy.ai, explains how AI can help small content teams, how to get great at Twitter marketing, and why Copy.ai encourages its team to embrace side projects.

    45 min

  3. 18/05/2021

    Product-Led Content & Thinking Like a Strategist with Dr. Fio Dossetto

    Dr. Fio Dossetto, editor-in-chief of contentfolks and former Senior Editor at Hotjar, talks through "product-led" content, writing search content without becoming a copycat, and levelling-up your career by thinking less like a writer, and more like a strategist.

    51 min

  4. 23/11/2020

    Content Marketing Benchmark Report 2020

    In this webinar recorded for Superpath, Ryan and Andrew talk Jimmy Daly through Animalz's first annual Content Marketing Benchmark Report. They explore six key findings from the data; cover the methodology and process behind the report; and share stories and experience from working with the 70+ SaaS companies analyzed in their research.

    53 min

  5. 09/11/2020

    Diversity, Equity and Inclusion: One Content Team’s Journey

    In today’s episode, Animalz's COO Haley Bryant talks with Sydney Carlton, Director of Brand Marketing at Storyblocks, a stock videos, images and audio provider. In October, Storyblocks launched Re:Stock, a campaign to more than double the representation of LGBTQ+ and BIPOC content in their library from 5% to 10% by 2021 and 20% by 2022. The deaths of George Floyd and Breonna Taylor sparked unprecedented focus on the Black Lives Matter movements. Diversity, equity and inclusion transcends this moment, and to make significant progress, our focus has to be evergreen. As companies are challenged to figure out how to improve internally, some companies are taking their commitment to DEI a step further by sharing their action plans externally to challenge themselves, their customers, and their competitors to step up.

    28 min

  6. 25/09/2020

    How to Become a Thought Leader

    In today’s episode, I set out to answer one of the hardest questions in marketing: how do you become a thought leader? I pick the brain of Animalz’s strategist Katie Parrott, and we chat through the defining traits of a true thought-leader (and why it requires more than adding the phrase to your LinkedIn bio); we discuss the idea of “earned secrets” as the fuel for thought leadership; we dig into the 5 “sources” of thought leadership we use at Animalz; and we wrap up by asking—is it really worth it? (spoiler: yes).

    43 min

  7. 10/08/2020

    Content Q&A #1

    In today’s special episode of the Animalz podcast, you have questions, and we have answers. I enlisted Animalz CEO Devin Bramhall to help me answer some of the hardest content marketing questions you could throw at us. We tackle launching new websites, balancing paid and organic spend, content promotion, offline buying processes, and a whole lot more. We’ll do another Q&A episode in the not-too-distant future, so if you have a question you’d like us to tackle, click the link in the show notes.

    40 min

  8. 03/08/2020

    GPT-3 and the Future of Content Marketing

    In today’s episode of the Animalz podcast, I enlist Animalz Head of R&D, Andrew Tate, to talk through the good, the bad, and the downright mind-blowing aspects of GPT-3, the uncannily powerful natural language model from OpenAI. We share examples of the type of content you can create with GPT-3, we analyze the quality and calibre of its writing, and we answer the question on every content marketer’s lips: should we be worried?

    25 min
Tout afficher (61)

4,9
sur 5
14 notes

À propos

In-the-trenches content marketing advice from the world's best content marketing agency. Hosted by Ryan Law, Director of Marketing, and Devin Bramhall, CEO.

Informations

Pour écouter des épisodes au contenu explicite, connectez‑vous.

Recevez les dernières actualités sur cette émission

Connectez‑vous ou inscrivez‑vous pour suivre des émissions, enregistrer des épisodes et recevoir les dernières actualités.
Choisissez un pays ou une région

Afrique, Moyen‑Orient et Inde

Asie‑Pacifique

Europe

Amérique latine et Caraïbes

États‑Unis et Canada