Story Mode by Sanlo

Sanlo Technologies
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Story Mode by Sanlo

Story Mode is a weekly podcasts featuring exclusive insights into the gaming industry. Join Sanlo CEO, Olya Caliujnaia, as she delves into the compelling narratives of the most influential and innovative executives who are shaping the world of video games. Each episode is a deep dive into the experiences that have defined the careers of our guests. We explore their beginnings, the challenges they've faced, the industry's evolution, and the game-changing decisions that have led to major milestones in the gaming world.

  1. 2일 전

    Building and Selling: Lessons from Kongregate’s Journey in M&A and Team Building with Emily Greer

    On this episode of Story Mode with Sanlo, where we talk to executives about the video game industry, Olya chats with Emily Greer, Venture Partner at 1Up Ventures, about the lessons she learned building and operating Kongregate for a decade; and how that experience impacts how we sees the future playing out. Olya and Emily touch on a range of interesting topics, including: • Emily’s path into games and how she became a founder in gaming. • Learnings from the world of ecommerce that Emily brought to F2P gaming and how retail LTV prediction methods proved to be very effective in gaming. • Emily’s explanation of the evolution of Kongerate and why they expanded from a web browser game marketplace to a mobile F2P publisher. • M&A key learnings from Emily’s experience of selling Kongregate (twice) and acquiring five companies. • Tips for building a team for your startup or company, depending on your size and goals. • The balance between product and team and which is more important when predicting success. • Emily’s thoughts on the biggest inflection points in the gaming industry. • Why it’s highly unlikely that any change in gaming will eclipse the impact of the launch of the smartphone. • How Emily views the hype around VR/AR, E-sports, and gaming subscriptions models. • Why Emily believes there’s still room for growth in F2P mobile games using the emergence of the merge genre as an example. • Regions and markets that Emily sees as being the most exciting emerging opportunities in gaming. About Emily Emily is a veteran of the gaming industry and a trailblazer for women in leadership roles. She’s best known as the Co-Founder and former CEO of Kongregate, where she oversaw its transformation into a powerhouse in mobile game publishing. After leaving Kongregate, Emily founded Double Loop Games, a mobile games studio. Most recently, she’s transitioned into a venture partner role at 1Up Ventures, while also advising and investing in various game startups.

    57분

  2. 10월 16일

    Building scalable live service video games with Eden Chen, CEO of Pragma

    On this episode of Story Mode with Sanlo, where we talk to executives about the video game industry, we chat with Eden Chen, Co-founder & CEO of Pragma, about building scalable live services games and the challenges and opportunities in that space. Olya and Eden touch on a range of interesting topics, including: • How Eden’s experience as a professional gamer inspired him to build Pragma. • The opportunities in the market that Eden and his team are tackling. • The criteria games studios use to decide what back-end infra they build in-house versus what they license from tech platforms like Pragma • Why Pragma focused on building a flexible engine opposed to a one-size-fits-all approach. • The market opportunities and total addressable markets for servicing mobile studios or PC/Console studios. • How Eden defines cross-platform and the evolution of cross-platform discovery and gameplay. • A checklist of what factors a studio should think through as they look to expand into cross-platform to define what tech and features they need. • How back-end solution needs differ depending on the type of game. • The biggest catalysts for cross-platform development and the role played by Epic Games and Fortnite. • The different era of gaming that is being led by GenZ players and their lack of loyalty to specific devices or platforms. • The role of analytics in deciding if and how to expand to multiple platforms. • The growing trend of mobile games expanding to PC and Console. About Eden Eden is the Founder and CEO of Pragma—a fully scalable and extensible backend engine that powers live service games. Eden and his team of engineering leaders—who previously built the platforms behind some of the largest games like League of Legends, Valorant, and Destiny 2—are focused on helping studios build successful live service games. Before Pragma, Eden co-founded Fishermen Labs, an AR and VR development studio that became one of the fastest-growing companies in Los Angeles. In addition to his work at Pragma, Eden has an impressive portfolio as an investor and advisor, backing game studios like Frost Giant, Mountaintop, and Lightforge Games.

    40분

  3. 9월 9일

    Growth marketing for different game lifecycle phases with Warren Woodward from Upptic

    In this episode of Story Mode, where we talk to executives about the video game industry, we chat with Warren Woodward, Co-founder & Co-Founder & Chief Growth Officer at Upptic. We tap into Warren’s extensive experience in the growth marketing space to learn all about the different phases of a game launch and the most crucial steps in each phase. Olya and Warren discuss a wide range of topics, including: • The different stages of mobile game launches and how to approach each one. • The learning tracks that should be conducted during soft launch (technical, retention, and monetization). • Why Upptic recommends a dumbed-down ad network mix for soft launch and why that’s the key to obtain clean data for an initial test. • Upptic’s typical scope and their approach for bolt-on marketing and UA for video games. • The key learnings mobile gaming can learn from PC and web3, and vice versa. • Why cross-platform is becoming the new norm and the prevalence of PC games branching into mobile. • The impact of AI on the role of growth marketers and the ways they work in gaming. • The paramount importance of data and measurement, and why some types of games and teams miss the mark there. About Warren Warren Woodward co-founded Upptic in 2019, where he has spearheaded full-stack growth marketing initiatives for leading games. With over a decade of experience in user acquisition and digital marketing, Warren has held key roles at companies like Nexon, Blastworks, and Wargaming, where he successfully launched and scaled multiple top-performing mobile games. I’m really excited to ask some questions and learn from Warren’s extensive background in growth and UA.

    43분

  4. 8월 27일

    The evolution of the Midcore mobile with Boris Kalmykov, Co-founder & CEO, Hypemasters

    On this episode of Story Mode with Sanlo, Olya speaks with Boris Kalmykov, Co-founder & CEO of Hypemasters, about the evolution of the Midcore mobile games genre. They cover a wide range of topics, including: • The main shifts in player behavior that are impacting Midcore mobile games. • How Hypemasters shifted from hyper casual to midcore games. • The importance of marketability tests in the midcore development process. • Midcore monetization and retention on mobile versus PC (Steam). • Why midcore games are appealing for developers to build. • Why Hypemasters decided to build certain services, like LiveOps, in-house and why they use external vendors like Unity and Photon for their gaming engine and multiplayer engine. • The cross platform opportunities with midcore, how to understand if cross-platform is right for your game, and considerations to make when making a PC version of your mobile game. About Boris Boris co-founded Hypemasters in 2019, known for their hit PvP mobile game - World War Armies. With a background in strategic roles at Facebook, Unity Technologies, and Goldman Sachs, Boris brings a wealth of experience to Hypemasters, where his team focuses on creating legendary PvP games that resonate with players globally.

    37분
  5. Building and operating mobile casual games in today’s industry with Starberry Games

    8월 13일

    Building and operating mobile casual games in today’s industry with Starberry Games

    On this episode of Story Mode by Sanlo, Olya speaks with Antti Hattara, CEO & Co-Founder at StarBerry Games, a free-to-play casual mobile games studio in Berlin. They discuss mobile casual games and what it takes to build and operate them in today’s landscape. They touch on a wide range of topics, including: • Today's definition of mobile casual and how it's evolved over the years. • How to find the right player personas and niche for a casual game • What's working today in UA and marketing, and what's off the table • Ad monetization versus IAP monetization and how a hybrid model can sometimes be a disadvantage when it comes to marketing and distribution. • The benefits of having a Discord community and how it can be successful and helpful even for casual games. About Antti Antti is a games industry veteran with over 20 years of experience. He began his games career in Product Management at Digital Chocolate, where he spent over 6 years making social games. He then joined Wooga as their Head of Studio, focusing on casual mobile game development for over 5 years. In 2017, he co-founded StarBerry Games, known for their hit mobile title Merge Mayor.

    37분
  6. The Role of COO at a Mobile Games Studio with Terry Lee from Fusebox Games

    7월 30일

    The Role of COO at a Mobile Games Studio with Terry Lee from Fusebox Games

    In this episode of Story Mode, we delve into the rich experiences of Terry Lee, COO & Head of Studio at Fusebox Games. Terry shares his unique journey into the gaming industry and the key lessons learned from his time in and out of the sector. He provides an in-depth comparison of product development in video games versus other consumer tech, highlighting the impact of gamification beyond gaming. Terry discusses the evolution of game development, from F2P to AAA games and the rise of mid-core games, as well as the potential of extending mobile games to new platforms. He explores the versatility of game studios in adapting business models and platforms, the challenges and opportunities in loyalty programs and personalized experiences, and the strategic role of a COO in fostering sustainable growth and innovation. Terry also shares tactical advice on community building, the benefits of flexible leadership, and the positive outcomes of industry layoffs driving new innovations. About Terry Terry has spent over 15 years building games and tech products. He’s held product roles at game studios like Square Enix and Marmalade Game Studio. And he’s built products at startups in FinTech and Health Tech. In 2022, Terry joined Fusebox Games as their Head of Studio and later in 2023 became COO.

    42분
  7. Tips to use game journalism to drive success from Craig Chapple from PocketGamer.biz

    7월 16일

    Tips to use game journalism to drive success from Craig Chapple from PocketGamer.biz

    On this episode of Story Mode with Sanlo, where we talk to gaming founders and executives about the gaming industry, Olya speaks with Craig Chapple, Head of B2B Content at PocketGamer.biz. They discuss the state of gaming journalism today and tips to use PR and game journalism to drive success for your brand. They cover a wide range of topics including: - The role of journalists in the gaming industry - Tips on how to cultivate fruitful relationships with game journalists - Do's and Don't's when pitching your company and story to a journalist - How to drive success by making journalists job easier and helping produce good stories. - A great press kit template from Rami Ismail - https://dopresskit.com/ About Craig Craig has been a writer and editor for the last 13 years. He’s a games industry analyst and journalist, specializing in the mobile games sector. He joined PocketGamer.biz as the head of B2B Content in 2023, and previously held roles at Deconstructor of Fun, Raptor PR, Sensor Tower, and Nintendo.

    46분

  8. 7월 2일

    How to build a game studio in today's industry with Kristian Segerstrale from Super Evil Megacorp

    On this episode of Story Mode with Sanlo, where we talk to gaming founders and executives about the gaming industry, Olya speaks with Kristian Segerstrale, CEO at Super Evil Megacorp. They discuss today's video games industry and what it takes today to start a new studio or gaming business. They cover a wide range of topics including: - Kristian's start in gaming and lessons he learned from founding Play Fish, selling to EA, and starting Initial Capital where he invested in Supercell. - The current robust opportunity to experiment with different business models - Moving from the "platform era" in gaming to the "account era," a player-centric approach where the game is the focus opposed to the platform or device. - Advice on navigating the cyclical tough times and down markets in gaming and the importance of making tough decisions with confidence. - The importance of designing and building a company culture and embracing taking risks when making games. About Kristian Kristian Segerstrale is a prominent figure in the video game industry, known for his work in gaming - as a founder, operator and investor. He co-founded Glu Mobile and Playfish in 2007, both which were acquired by Macrospace and EA respectively. In 2010 he co-founded Initial Capital - an early-stage VC that focuses on technology companies with a focus on tech and games and was a seed investor in Supercell in 2010. In 2014 he joined Super Evil Megacorp, where he became CEO in 2017.

    47분
모두 보기(33개)

소개

Story Mode is a weekly podcasts featuring exclusive insights into the gaming industry. Join Sanlo CEO, Olya Caliujnaia, as she delves into the compelling narratives of the most influential and innovative executives who are shaping the world of video games. Each episode is a deep dive into the experiences that have defined the careers of our guests. We explore their beginnings, the challenges they've faced, the industry's evolution, and the game-changing decisions that have led to major milestones in the gaming world.

정보

  • 제작진
    Sanlo Technologies
  • 방송 연도
    2023년 - 2024년
  • 에피소드
    33
  • 저작권
    © Sanlo Technologies 2023
  • 웹사이트 보기
    Story Mode by Sanlo

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