How to build a major ad business inside a retailer like Albertsons

Next in Media spoke with Evan Hovorka, VP Product and Innovation Albertsons Media Collective, about his experience in the earliest days of retail media inside of Target, and how he's taken those lessons to Albertsons, which has become a serious ads player in just a few short years. Hovorka also discussed how the retail media category needs to graduate beyond advertising 101, and AI might help bring things to a new level.

Guest: Evan Hovorka

Host: Mike Shields

In Partnership with: Comcast Advertising

Produced by: Fresh Take