Next in Media

Mike Shields
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Next in Media

Everything we know about the media, marketing and advertising business is being completely upended thanks to technology and data. We're talking with some of the top industry leaders as they steer their companies through constant change.

  1. -3 ДН. · БОНУСНЫЙ КОНТЕНТ

    Why YouTube Wants Creators & Brands to Make Videos That Make You Feel Good

    Next in Creator Media spoke with Aditi Rajvanshi, Head of Strategy - Portal A, about what mistakes brands continue to make when working with creators, why YouTube is quietly pushing for content that scores well on 'viewer satisfaction' and the idea that some brands may want to move away from contributing to 'brain rot.'

    33 мин.

  2. -5 ДН.

    Why e.l.f. is Bullish on Social Commerce - Whether TikTok Stays or Goes

    Next in Media spoke with Regine Fung - Sr. Director, US & Global Paid Media at -e.l.f. Beauty, about how the brand's media strategy has evolved from a pure DTC player to one that is embracing live sports, CTV, and out-of-home. In addition, Fung talked about Elf's huge TikTok presence, and why she think social commerce is finally breaking out in the US.

    24 мин.

  3. 12 ДЕК. · БОНУСНЫЙ КОНТЕНТ

    Why Traditional Media Companies are Stuck Watching Creators Surge

    Next in Creator Media spoke with analyst Doug Shapiro, author of The Mediator, about how fundamentally the growth of creators is shifting consumption habits and media economics, and what Hollywood and Madison Avenue should do about it.

    29 мин.

  4. 10 ДЕК.

    Inside Reddit's Plan to Become the Next Giant Ad Platform

    Next in Media spoke with Mike Romoff, Reddit's newly installed Chief Revenue Officer, about how the company has thrived amidst so many changes in consumer's social and digital habits, and why he thinks the company is 'having a moment' that brands are looking to capitalize.

    27 мин.

  5. 5 ДЕК. · БОНУСНЫЙ КОНТЕНТ

    Why Brands May Need Creators in Their Product Development Teams

    Next in Creator Media spoke with Ashley Rudder, Chief Creator Officer, DNY, about how brands need to not just let go of their creative control when working with creators on YouTube and TikTok, but may need to bring this talent in much earlier in the development process to best take advantage of their cultural connections.

    21 мин.

  6. 3 ДЕК.

    Why Amazon is Trying to Downplay its Retail Media Dominance

    Next in Media spoke with Kepler's head of retail media Zach Ricchiuti about the state of eCommerce 2024, whether Cyber Monday still matters, and why Amazon is changing its story as it plays the long game.

    21 мин.

  7. 21 НОЯБ. · БОНУСНЫЙ КОНТЕНТ

    The former President of Cameo Wants to Help Brands Go Shopping for Creators

    Next in Creator Media spoke with Arthur Leopold, co-founder and CEO of Agentio, on how the startup promises to bring some order to creator and brand matchmaking. Leopold also talked about why other tech startups have failed in this realm, and why AI will help brands feel more safe about which creators they hand the keys to.

    30 мин.

  8. 19 НОЯБ.

    How to Reach Multicultural Audiences in the Stream-First Era

    Next in Media spoke with Fuse Media's chief business officer Patrick Courtney about what advertisers get wrong about multicultural audiences media habits, the challenges in programming in the FAST space, and why cable TV still makes sense for some media companies.

    23 мин.
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Everything we know about the media, marketing and advertising business is being completely upended thanks to technology and data. We're talking with some of the top industry leaders as they steer their companies through constant change.

Информация

  • Автор
    Mike Shields
  • Годы выхода
    2020 - 2024
  • Выпуски
    195
  • Ограничения
    Без ненормативной лексики
  • Авторские права
    © 2024 Next in Media
  • Сайт подкаста
    Next in Media

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