Closing Time: quick insights from sales & marketing experts

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Closing Time is a weekly podcast with insider tips and insights for go-to-market leaders. In each episode, you’ll meet a luminary in the sales, marketing, or customer success field and get actionable tips and tactics to elevate your game. Each 15-minute episode will go deep on skills to close deals, see the latest on marketing tech, or check out trends to elevate the customer experience.

  1. 7 types of marketing attribution explained (and how to choose the right one) -- with LeadsRx's Larry Todd

    4일 전

    7 types of marketing attribution explained (and how to choose the right one) -- with LeadsRx's Larry Todd

    Most marketers understand the basics of attribution. First touch. Last touch. Maybe even multi-touch. But here’s the thing: there are seven different attribution models—and each one tells a slightly different story about what’s driving your conversions. Larry Todd, who leads the team at LeadsRx by Unbounce, has spent years helping marketers figure this out. He’s seen firsthand how attribution can transform decision-making—and how the wrong model can skew results. In this Closing Time episode, Larry will break down the 7 types of marketing attribution models, explain how they work, their pitfalls, and when to use them. Get a demo of LeadsRx's multi-touch attribution software today: https://bit.ly/4dziJv2 Watch the episode on YouTube.   Want expert advice delivered monthly to your inbox? Subscribe to the Closing Time newsletter to never miss an episode: https://bit.ly/3C5aZUw   Connect With:  • Larry Todd: LinkedIn //  LeadsRx • Val Riley: LinkedIn  • Insightly's Website // Unbounce's Website // LeadsRx's Website

    17분
  2. Hiring B2B sales reps? 6 traits to look for and the interview questions to ask -- with Kevin Gaither

    8월 25일

    Hiring B2B sales reps? 6 traits to look for and the interview questions to ask -- with Kevin Gaither

    All sales leaders want to make good sales hires. But what defines “good?” In this week’s episode of Closing Time, Kevin Gaither, CEO of InsideSalesExpert.com, reflects on a tough moment in his career—laying off more than 50 sales reps—and how it shaped his approach to hiring B2B sales reps. He’s identified 6 essential traits that predict long-term success in sales. Join Kevin and host Val Riley in this episode to not only learn what those traits are, but also get real interview questions you can use to identify them in your next hire. Watch the episode on YouTube.   Want expert advice delivered monthly to your inbox? Subscribe to the Closing Time newsletter to never miss an episode: https://bit.ly/3C5aZUw   Connect With:  • Kevin Gaither: LinkedIn // Get Kevin's interview guide • Val Riley: LinkedIn  • Insightly's Website // Unbounce's Website // LeadsRx's Website

    18분
  3. Creating a culture of outbound sales within your team -- with Marcus Chan

    8월 18일

    Creating a culture of outbound sales within your team -- with Marcus Chan

    Inbound and referral leads can fuel growth in B2B—but when your team masters outbound sales, results can skyrocket. But is outbound still possible in a post-pandemic world? This week on Closing Time, Marcus Chan says absolutely. As a sales coach who’s led teams of 100+ and generated $70M in weekly pipeline, Marcus knows what it takes. We’ll dig into the outbound mindset, plus the training and leadership strategies that turn “cold into sold." Watch the episode on YouTube.   Want expert advice delivered monthly to your inbox? Subscribe to the Closing Time newsletter to never miss an episode: https://bit.ly/3C5aZUw   Connect With:  • Marcus Chan: LinkedIn // Venli Consulting • Val Riley: LinkedIn  • Insightly's Website // Unbounce's Website // LeadsRx's Website

    21분
  4. Is sales leadership at a bootstrapped company the right move for you? -- with Louie Bernstein

    8월 11일

    Is sales leadership at a bootstrapped company the right move for you? -- with Louie Bernstein

    Working in sales leadership at a bootstrapped company is much different than a PE or venture-backed company. Bootstrapped means “unfunded”—built using the founder’s own resources and revenue from the business, not outside capital. This week on Closing Time, Louie Bernstein shares the real pros and cons of leading sales in this environment—from the scrappy creativity it demands to the resource limitations you’ll face. We’ll break down what to expect, how it compares to funded companies, and how to decide if a bootstrapped role is the right next move for your career. Watch the episode on YouTube.   Want expert advice delivered monthly to your inbox? Subscribe to the Closing Time newsletter to never miss an episode: https://bit.ly/3C5aZUw   Connect With:  • Louie Bernstein: LinkedIn  • Val Riley: LinkedIn  • Insightly's Website // Unbounce's Website // LeadsRx's Website

    18분
  5. The global watercooler for B2B: How to leverage LinkedIn influencer marketing to drive revenue -- with Aneesh Lal

    8월 4일

    The global watercooler for B2B: How to leverage LinkedIn influencer marketing to drive revenue -- with Aneesh Lal

    When you think of influencers on social media, Instagram and TikTok likely come to mind. But big growth is happening with influencer marketing on LinkedIn—the new 'global watercooler' for B2B brands. In fact, influencer marketing is now considered 'essential spend,' showing exponential growth as more B2B companies embrace it. In this episode of Closing Time, meet Aneesh Lal, head of Wishly, the #1 LinkedIn creator agency. He explains why LinkedIn influencer marketing is thriving in 2025, how to identify the right creators, structure partnerships, price deals, and measure impact. Watch the episode on YouTube.   Want expert advice delivered monthly to your inbox? Subscribe to the Closing Time newsletter to never miss an episode: https://bit.ly/3C5aZUw   Connect With:  • Aneesh Lal: LinkedIn // The Wishly Group • Val Riley: LinkedIn  • Insightly's Website // Unbounce's Website // LeadsRx's Website

    21분
  6. LinkedIn video strategy for GTM leaders & executives who want to stand out -- with Devin Reed

    7월 28일

    LinkedIn video strategy for GTM leaders & executives who want to stand out -- with Devin Reed

    LinkedIn video is an untapped goldmine for executives and go-to-market leaders looking to build trust, amplify brand reach, and engage customers, teams, and prospects. While text and photos have their place, video is where true thought leadership and authenticity shine. In this episode of Closing Time, Val Riley welcomes Devin Reed, CEO of The Reeder and LinkedIn content expert, to share how leaders can harness video to drive business impact and strengthen company reputation. From strategy to execution, Devin shares practical tips to help leaders show up authentically—and effectively—on LinkedIn. Watch the episode on YouTube.   Want expert advice delivered monthly to your inbox? Subscribe to the Closing Time newsletter to never miss an episode: https://bit.ly/3C5aZUw   Connect With:  • Devin Reed: LinkedIn // The Reeder • Val Riley: LinkedIn  • Insightly's Website // Unbounce's Website // LeadsRx's Website

    22분
  7. 5 ways B2B marketers can justify brand spend to their CFO -- with Patrick Cumming

    7월 21일

    5 ways B2B marketers can justify brand spend to their CFO -- with Patrick Cumming

    Do you speak CFO? It’s a skill every marketer needs to master—fast. There’s often a gap between marketers who want to invest in brand (because they know it works) and CFOs who need to see clear metrics tied to that spend. Drawing that line isn’t always easy, but this week’s guest on Closing Time is here to help. Patrick Cumming of KlientBoost shares five practical tips to help marketers justify brand spend and communicate its value using the metrics and language CFOs care about most. Watch the episode on YouTube.   Want expert advice delivered monthly to your inbox? Subscribe to the Closing Time newsletter to never miss an episode: https://bit.ly/3C5aZUw   Connect With:  • Patrick Cumming: LinkedIn // KlientBoost • Val Riley: LinkedIn  • Insightly's Website // Unbounce's Website // LeadsRx's Website

    18분
  8. 5 ways AI helps B2B salespeople waste less time (and close more deals) -- with Jeeva.ai's Gaurav Bhattacharya

    7월 14일

    5 ways AI helps B2B salespeople waste less time (and close more deals) -- with Jeeva.ai's Gaurav Bhattacharya

    Did you know that up to 72% of a salesperson’s time is spent on admin tasks instead of selling? You’ve heard a lot of ideas about how AI will disrupt the sales profession—but what about the real, practical ways it can actually help your team sell more? In this episode of Closing Time, Val sits down with Gaurav Bhattacharya, CEO of Jeeva.ai, to break down how AI can help flip that stat in your favor. Gaurav shares real-world examples of how AI can move your reps away from manual busywork and get them back to what they do best: closing deals. Watch the episode on YouTube.   Want expert advice delivered monthly to your inbox? Subscribe to the Closing Time newsletter to never miss an episode: https://bit.ly/3C5aZUw   Connect With:  • Gaurav Bhattacharya: LinkedIn // Jeeva.ai • Val Riley: LinkedIn  • Insightly's Website // Unbounce's Website // LeadsRx's Website

    24분
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Closing Time is a weekly podcast with insider tips and insights for go-to-market leaders. In each episode, you’ll meet a luminary in the sales, marketing, or customer success field and get actionable tips and tactics to elevate your game. Each 15-minute episode will go deep on skills to close deals, see the latest on marketing tech, or check out trends to elevate the customer experience.

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