That’s My Personal Business

Eden Strader
That’s My Personal Business

“Our personal lives and businesses are so intertwined” - said everyone ever with no further details. That’s My Personal Business is pulling back the curtain on all things personal, all things business, and all things in between - showing you what it *actually* takes to become a successful creative and photographer through self work, actionable steps, social media strategy and more. Every Monday we’re helping you skip the learning curve by hearing from industry professionals including your host, Eden Strader - a destination wedding photographer turned business coach, leading creative entrepreneurs in building a life of artistic growth, wealth, and freedom. Helping photographers and creatives scale their businesses four-fold, sell out workshops in a week, fill out their calendars and more, Eden scaled her own business to over $1 million in revenue by age 27 while still having a beautiful life outside of her business. It’s time for you to learn how to do the same.

  1. -1 ДН.

    How to Pay Off Debt and Be Smarter With Your Money with Kara Perez

    If you've ever felt stuck when it comes to money—whether it's paying off debt, trying to save, or building financial stability—this episode is for you. I sat down with financial educator and author Kara Perez to talk about how she paid off over $25k in student loans while making less than $16K a year, and how she went from financial struggle to financial freedom. We dive into sustainability, value-based budgeting, and how to put your money where your heart is without sacrificing your quality of life. Kara shares her real, no-BS approach to building wealth, the hustle that got her out of debt, and how she turned her passion for financial literacy into a thriving business. We also get into the emotional side of money—how to avoid falling into a scarcity mindset while still being intentional with your spending. Whether you're working your way out of debt or just trying to be smarter with your money, this episode is packed with relatable insights and practical tips!   Follow Kara on IG and TikTok: https://www.instagram.com/webravelygo/ https://www.tiktok.com/@webravelygo Kara's website: https://bravelygo.co/ Money for Change book: https://bravelygo.co/green-money-book/   We're diving into manifestation, meditation and self empowerment practices for energetic and logistical upgrades within your business! Email hello@edenstrader.com for more information on our newest coaching container.   Come join our annual Flash Photography Workshop in NYC on April 8th, 2025! You'll learn how to shoot on camera and off camera flash, with a plethora of techniques to absolutely stun your ideal clients and explode your portfolio. After class is over, you'll have multiple hours in studio to practice your new skills while Eden helps you troubleshoot! https://edenstrader.com/in-person-flash-photography-workshop   If you enjoyed today's episode, please:   - Leave a positive review or rating! - Come join our free Manifestation Challenge, a fan favorite freebie! https://edenstrader.com/manifesting-challenge - Post a screenshot & key takeaway on your IG story and tag us @edenstrader so we can repost you. - Follow (+) our show for new episodes every Monday!

    36 мин.
  2. 3 МАР.

    How to Build a Profitable Photography Business with Alora Rachelle

    I'm joined by the incredible Alora Rachelle—photographer turned sales strategist—who's sharing all the secrets to raising your prices with confidence and turning your business into a money-making machine. Alora has been in the game since 2011, building her brand from the ground up, going viral, and booking 17 weddings in a single month. Now, she helps creatives step into their CEO role, ditch the scarcity mindset, and price their services in a way that actually supports the life they want. If you've ever felt stuck in the cycle of undercharging or unsure how to confidently sell without feeling pushy, this episode is exactly what you need. We’re diving deep into the psychology of pricing to the power of branding and messaging—plus, the real reasons you might not be booking the right clients. Alora breaks down the biggest mistakes photographers make in their sales process and shares her follow-up strategy that keeps inquiries turning into bookings.    Follow Alora on IG: https://www.instagram.com/alora.rachelle/ Alora's free training to stop getting ghosted: https://www.alorarachelle.com/free-training   We're diving into manifestation, meditation and self empowerment practices for energetic and logistical upgrades within your business! Email hello@edenstrader.com for more information on our newest coaching container.   Come join our annual Flash Photography Workshop in NYC on April 8th, 2025! You'll learn how to shoot on camera and off camera flash, with a plethora of techniques to absolutely stun your ideal clients and explode your portfolio. After class is over, you'll have multiple hours in studio to practice your new skills while Eden helps you troubleshoot! https://edenstrader.com/in-person-flash-photography-workshop   If you enjoyed today's episode, please:   - Leave a positive review or rating! - Come join our free Manifestation Challenge, a fan favorite freebie! https://edenstrader.com/manifesting-challenge - Post a screenshot & key takeaway on your IG story and tag us @edenstrader so we can repost you. - Follow (+) our show for new episodes every Monday!

    40 мин.
  3. 24 ФЕВР.

    The Evolution of Self Love

    As February comes to a close, we're wrapping up the month of self-love with a personal solo episode. We're diving into the journey of self-discovery, personal growth, and navigating life’s ever-evolving blueprint. If you’ve ever felt like you’re figuring things out as you go, this one’s for you. But self-love isn’t just about introspection—it’s about showing up, experimenting, and learning to navigate both success and setbacks with curiosity. In this episode, we talk about the power of taking risks, handling criticism, and finding confidence. If you’re ready to dive into some real talk about growth, business, and the in-between, let’s get into it.   We're diving into manifestation, meditation and self empowerment practices for energetic and logistical upgrades within your business! Email hello@edenstrader.com for more information on our newest coaching container.   Come join our annual Flash Photography Workshop in NYC on April 8th, 2025! You'll learn how to shoot on camera and off camera flash, with a plethora of techniques to absolutely stun your ideal clients and explode your portfolio. After class is over, you'll have multiple hours in studio to practice your new skills while Eden helps you troubleshoot! https://edenstrader.com/in-person-flash-photography-workshop   If you enjoyed today's episode, please:   - Leave a positive review or rating! - Come join our free Manifestation Challenge, a fan favorite freebie! https://edenstrader.com/manifesting-challenge - Post a screenshot & key takeaway on your IG story and tag us @edenstrader so we can repost you. - Follow (+) our show for new episodes every Monday!

    33 мин.
  4. 17 ФЕВР.

    How to Set Boundaries with Your Phone as a Business Owner with Jessica Whitaker

    If you’ve ever felt overwhelmed by social media, stuck in the comparison trap, or just completely burnt out from constantly being online—this episode is for you. We’re welcoming back the incredible Jessica Whitaker, photographer, educator, and founder of Build and Bloom, for a much needed conversation. Jessica shares her journey of navigating social media while protecting her mental health, her strategies for setting clear boundaries with her phone, and how she manages to run a thriving community without letting Instagram consume her life. From easy habit shifts to extreme (but game-changing) steps like getting a separate work phone, she’s breaking down exactly how to reclaim your time and energy. Whether you're a photographer, creative entrepreneur, or just someone looking to unplug and be more intentional with your time, this episode will leave you rethinking the way you use your phone.    Follow Jessica on IG: https://www.instagram.com/jessicawhitaker/ https://www.instagram.com/buildandbloom/   Build and Bloom Facebook Group: https://www.facebook.com/groups/buildandbloomjessicawhitaker/   We're diving into manifestation, meditation and self empowerment practices for energetic and logistical upgrades within your business! Email hello@edenstrader.com for more information on our newest coaching container.   Come join our annual Flash Photography Workshop in NYC on April 8th, 2025! You'll learn how to shoot on camera and off camera flash, with a plethora of techniques to absolutely stun your ideal clients and explode your portfolio. After class is over, you'll have multiple hours in studio to practice your new skills while Eden helps you troubleshoot! https://edenstrader.com/in-person-flash-photography-workshop   If you enjoyed today's episode, please:   - Leave a positive review or rating! - Come join our free Manifestation Challenge, a fan favorite freebie! https://edenstrader.com/manifesting-challenge - Post a screenshot & key takeaway on your IG story and tag us @edenstrader so we can repost you. - Follow (+) our show for new episodes every Monday!

    53 мин.
  5. 10 ФЕВР.

    How to Embrace Being 'Selfish' and Show Up Fully as Yourself with Colleen Florendo

    In this episode, I chat with Colleen, an embodied messaging and self-expression coach, about reclaiming self-expression and redefining what it means to be "selfish." She shares her journey from feeling stuck to building a business that fully reflects her voice. We dive into the power of self-expression, unlearning the need to shrink ourselves, and navigating big life transitions. We also talk about the real-life practice of speaking up, experimenting with self-expression, and dealing with pushback online. Colleen shares how small steps, like setting boundaries or even dancing, can build confidence in owning your voice. If you’ve ever struggled with showing up fully as yourself, this episode is for you!   Follow Colleen on IG: https://www.instagram.com/selfishlyexpressed?igsh=MTRoNGE1bTEwaXc4   Colleen's website: https://selfishlyexpressed.com/   We're diving into manifestation, meditation and self empowerment practices for energetic and logistical upgrades within your business! Email hello@edenstrader.com for more information on our newest coaching container.   Come shop all our education! https://edenstrader.com/the-best-education-resources-to-better-your-business#galleries   Come join our annual Flash Photography Workshop in NYC on April 8th, 2025! You'll learn how to shoot on camera and off camera flash, with a plethora of techniques to absolutely stun your ideal clients and explode your portfolio. After class is over, you'll have multiple hours in studio to practice your new skills while Eden helps you troubleshoot! https://edenstrader.com/in-person-flash-photography-workshop   If you enjoyed today's episode, please:   - Leave a positive review or rating! - Come join our free Manifestation Challenge, a fan favorite freebie! https://edenstrader.com/manifesting-challenge - Post a screenshot & key takeaway on your IG story and tag us @edenstrader so we can repost you. - Follow (+) our show for new episodes every Monday!

    51 мин.
  6. 27 ЯНВ.

    How to Use Blogging and SEO to Book More Photography Clients with Nina Larsen Reed

    Today we're talking to Nina Larsen Reed, an elopement photographer based in beautiful Boulder, Colorado. Nina has grown a multi-six figure business specializing in adventure elopements and micro-weddings. Nina is also a web designer and self-proclaimed SEO nerd, and loves teaching photographers how to blog better.  Nina has mastered the art of blogging and SEO to grow her business. Nina shares how her background in building websites and her love of storytelling helped her develop a blogging strategy that attracts thousands of visitors each month and converts them into dream clients. She offers actionable advice for creating blog posts that rank on Google while staying true to your voice and connecting with your ideal audience! From avoiding common SEO mistakes to crafting content that feels human and relatable, Nina breaks down how to write posts that serve both search engines and your potential clients. She also talks about balancing technical SEO with storytelling, the importance of interlinking blog content, and how updating old posts can give your website an edge. Come listen!   Follow Nina on IG: https://www.instagram.com/larsenphotoco/ Follow Nina on TikTok: https://www.tiktok.com/@larsenphotoco   Sign up for our email list! https://edenstrader.kit.com/e56bcb5f1a   Come join our annual Flash Photography Workshop in NYC on April 8th, 2025! You'll learn how to shoot on camera and off camera flash, with a plethora of techniques to absolutely stun your ideal clients and explode your portfolio. After class is over, you'll have multiple hours in studio to practice your new skills while Eden helps you troubleshoot! https://edenstrader.com/in-person-flash-photography-workshop   If you enjoyed today's episode, please:   - Leave a positive review or rating! - Come join our free Manifestation Challenge, a fan favorite freebie! https://edenstrader.com/manifesting-challenge - Post a screenshot & key takeaway on your IG story and tag us @edenstrader so we can repost you. - Follow (+) our show for new episodes every Monday!

    36 мин.
  7. 20 ЯНВ.

    How to Scale Your Wedding Business and Build a Team with Ryan from Forged in the North

    Ever wonder what it takes to build a long-standing, stable, and thriving wedding photography and videography business? In this episode, we're joined by Ryan from Forged in the North, who shares the inspiring journey of how he and his wife, Heidi, transformed their careers from architects to destination wedding creatives. From navigating the chaos of starting a business to balancing parenthood with running two successful studios, Ryan gives us a behind-the-scenes look at their 15-year adventure in the industry. Plus, he reveals the strategic moves that helped them book hundreds of weddings each year while staying true to their creative vision. Ryan offers actionable advice for photographers looking to scale their teams and create sustainable growth. Whether you're curious about building strong vendor relationships, expanding your reach without burning out, or embracing the long game of marketing, this episode is packed with insights you won't want to miss.   Follow Forged in the North on IG: https://www.instagram.com/forgedinthenorth/   Forged in the North website: https://www.forgedinthenorth.com/   Come join our annual Flash Photography Workshop in NYC on April 8th, 2025! You'll learn how to shoot on camera and off camera flash, with a plethora of techniques to absolutely stun your ideal clients and explode your portfolio. After class is over, you'll have multiple hours in studio to practice your new skills while Eden helps you troubleshoot! https://edenstrader.com/in-person-flash-photography-workshop   We're diving into manifestation, meditation and self empowerment practices for energetic and logistical upgrades within your business! Email hello@edenstrader.com for more information on our newest coaching container.   If you enjoyed today's episode, please:   - Leave a positive review or rating! - Come join our free Manifestation Challenge, a fan favorite freebie! https://edenstrader.com/manifesting-challenge - Post a screenshot & key takeaway on your IG story and tag us @edenstrader so we can repost you. - Follow (+) our show for new episodes every Monday!

    57 мин.
5
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“Our personal lives and businesses are so intertwined” - said everyone ever with no further details. That’s My Personal Business is pulling back the curtain on all things personal, all things business, and all things in between - showing you what it *actually* takes to become a successful creative and photographer through self work, actionable steps, social media strategy and more. Every Monday we’re helping you skip the learning curve by hearing from industry professionals including your host, Eden Strader - a destination wedding photographer turned business coach, leading creative entrepreneurs in building a life of artistic growth, wealth, and freedom. Helping photographers and creatives scale their businesses four-fold, sell out workshops in a week, fill out their calendars and more, Eden scaled her own business to over $1 million in revenue by age 27 while still having a beautiful life outside of her business. It’s time for you to learn how to do the same.

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