How to Build an Authentic Brand on LinkedIn with Liam Darmody

Welcome back to Branded: your comprehensive guide to creative branding. In this episode, we have an exciting discussion focused on leveraging LinkedIn for personal branding and social selling strategies. Our special guest today is Liam Darmody, a personal brand and social selling strategist known for his expertise in helping entrepreneurs and executives build magnetic personal brands on LinkedIn. We first met Liam at the Badass Business Summit in Fort Worth, Texas, late last year, and his insights on positioning oneself on LinkedIn were outstanding. Knowing the importance of LinkedIn for personal and professional growth, we knew we had to bring Liam on the show to share his wisdom with our audience. Throughout the episode, Liam shares his journey on LinkedIn, his approach to authentic networking, and how businesses can empower their employees to build strong personal brands. He breaks down his strategy into four key pillars, offering actionable advice and practical tips for listeners at every stage of their LinkedIn journey. Key takeaways: Transform Your Profile into a Landing Page: Liam emphasizes the importance of treating your LinkedIn profile like a landing page. Your profile should give visitors a comprehensive understanding of who you are, what you do, and what you're passionate about. Optimize it with a professional photo, a compelling headline, and a well-crafted about section that covers your skills, experiences, and personal interests. Engage with Purposeful Content: Liam encourages finding and engaging with content that inspires you. This involves following industry leaders and joining conversations in the comment sections of posts relevant to your interests. Building this habit helps organically grow your connections and embeds you into the community, making your content more visible and engaging. Create a Content Strategy with Three Buckets: Liam outlines a three-bucket content strategy to keep your audience engaged:

• Scope of Genius: Share posts related to your expertise and how you help your clients.
• Fascination: Talk about topics outside of work that you are passionate about to keep all parts of your network engaged.
• Window into Your World: Post content that shows a more personal and vulnerable side, giving your network a deeper connection to you.

Embrace Authentic Networking: Networking on LinkedIn is pivotal. Liam advises to proactively connect with individuals and start meaningful conversations. LinkedIn’s platform allows for endless networking opportunities, making it easier to maintain and grow professional relationships compared to traditional networking events. Encourage Employees to Build Personal Brands: For businesses, Liam highlights the benefits of encouraging employees to develop their personal brands. Empowering staff to share their professional experiences and achievements can enhance the company's visibility and culture. This engagement also builds trust and demonstrates the company's commitment to employee growth and authenticity. We hope you find this episode as enlightening and valuable as we did. Remember, your LinkedIn presence can significantly impact your personal brand and professional opportunities, so take these insights to heart and start optimizing your profile today. Follow and connect with Liam on LinkedIn to stay updated with more of his insights and strategies. And don’t forget to subscribe to Branded to keep receiving outstanding episodes like this one every week. [embed]https://youtu.be/vFbnm1mKmrU[/embed] About Liam Darmody Liam is a personal brand and social selling strategist who helps entrepreneurs & executives build magnetic brands that attract clients, talent, and opportunity on Linkedin. Prior to founding Liam's Brand Stand, Liam led go-to-market operations at several high profile startup and mid-market technology companies, several of which were acquired for 9 & 10-figure sums. When he's not working, he can be found spending time with his wife and two kids in Raleigh, NC and sampling hot sauces from his vast collection. linkedin.com/in/liamdarmody1 liamsbrandstand.com