How to build and scale Products with a customer centric focus| Edu Moore, Product Director at Clara

In today’s episode I speak with Edu Moore, Product Director at Clara, Latin America’s leading end-to-end business spend management platform. Edu has an impressive career and worked in three FinTech Unicorns - Nubank, Bitso and Clara. We go through challenges of collecting feedback, prioritization, the differences between B2C and B2B product management, and how to keep PMs motivated

"You don't necessarily need to jump from one product to another. If the one product you have is working well, is attracting new customers, is gaining traction, you got retention, you got engagement, then maybe you should focus on the core, build the key functionalities that customers want and the ones that will actually help your business grow."

Maybe this is the secret to successful unicorns let’s dive into it!

👉 You can find Edu here

• LinkedIn: https://www.linkedin.com/in/edumoore/
• LinkedIn Clara: https://www.linkedin.com/company/claracc/
• Website: https://www.clara.com/

👉 And you can find Monica here:

• LinkedIn: https://www.linkedin.com/in/monicamillares/
• TikTok: https://www.tiktok.com/@moni_millares
• YouTube: https://www.youtube.com/@moni_millares
• Website: https://moni-millares.mystrikingly.com/

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We cover:

(0:00:00) The struggle of collecting feedback and customer intuition

(0:04:08) The role of purpose in Edu’s career and leadership style

(0:08:11) Transition from investment banking to FinTech

(0:10:10) The fulfillment and impact of working in FinTech

(0:12:52) Differences in product management between startup and scale-up FinTech

(0:17:19) Prioritization and focus in B2C and B2B FinTech

(0:21:20) The importance of focusing on the core product

(0:27:19) Collecting feedback and decision-making in B2C and B2B

(0:35:50) Keeping product managers motivated and high-performing

(0:43:09) Partnering with governments to promote financial education in schools

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Production and marketing by Monica Millares. For inquiries about collabs, sponsoring the podcast or creating or editing your podcast email fintechwithmoni@gmail.com

Disclaimer:

This episode does not constitute professional nor financial advice and does not represent the opinion nor views of my current, past or future employers; nor those of the guests. The guest has agreed to record and release our conversation for the use of this podcast and promotion in social media.