How to Build Smarter SEO with AI and DEO with Jason Ciment

AI-Driven Visibility: Jason Ciment on Reinventing Digital Marketing and SEO In this episode of the B2B Growth Blueprint Podcast, host Mark Osborne sits down with Jason Ciment, co-founder of Get Visible, to discuss how digital marketing is evolving in the era of AI, SEO, and strategic networking. With a background as both a CPA and a lawyer, Jason shares how he transitioned into entrepreneurship and built Get Visible into a digital marketing agency renowned for redefining the rules of online visibility. 

Jason introduces concepts like DEO—Discovery, Experience, Optimization—to shift the SEO conversation into a broader, AI-first strategy. He also explains “Network 10,000,” a system for turning LinkedIn into a referral engine powered by curated connections and virtual assistants. From leveraging tax credits for ADA-compliant websites to managing custom ChatGPT models, Jason shares how small businesses can compete through more intelligent systems and strategic introductions. 

Key Takeaways: 

• SEO Is Now DEO: Jason reframes SEO as “Discovery, Experience, Optimization,” where AI tools like ChatGPT expand how and where brands become visible, not just on Google. 

• LinkedIn Referrals Done Right: With his “Network 10,000” concept, Jason shows how businesses can use software and virtual assistants to systematize high-trust referrals at scale. 

• ADA Compliance = Business Advantage: Many small businesses miss out on a tax credit for building accessible websites. Jason explains how this benefit can help fund better digital infrastructure. 

• AI Prompt Management Is the Next Step: Get Visible is launching Manager Links, a tool that organizes and bookmarks custom ChatGPT prompts to boost productivity. 

• Think Like a Connector, Not a Marketer: Jason emphasizes human relationships over cold ads. Whether through networking or AI, visibility starts with people. 

Quotes: 

• “SEO is no longer just rankings. It’s about where and how you’re discovered—and AI has changed that landscape.” 

• “100 people each sharing their best 100 connections. That’s Network 10,000. It’s how referrals scale without losing trust.” 

• “AI models are powerful, but without prompt organization, they’re just potential. We’re solving that with Manager Links.” 

Conclusion:  Jason Ciment’s insights go beyond tactics—he invites business leaders to think more broadly about visibility, systems, and how AI can multiply real-world connections. For those looking to future-proof their marketing, Jason offers a blueprint that’s both strategic and grounded in human relationships. 

Connect with Jason Ciment: 

LinkedIn: https://www.linkedin.com/in/jasonciment  Website: https://www.getvisible.com