How to Build Unbeatable Client Relationships – with Claudine Collins

Claudine Collins – Chief Client Officer at EssenceMediacom UK and the no-nonsense interviewer from BBC’s The Apprentice – joins Rachel and Marco to talk about what 30 years in advertising have taught her. From building bulletproof client relationships to hiring on instinct, Claudine shares the career lessons that shaped her, the value of mentorship, and the one big thing she wishes she’d done differently.

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Produced by Viral Tribe Entertainment: https://viraltribe.co.uk/

Chapters

1:18 — Meet Claudine Collins - From EssenceMediacom to The Apprentice

2:57 — 12 Years Interviewing for The Apprentice: What It’s Really Like

4:34 — 30 Years in Media: How Claudine Stayed and Thrived

7:30 — The Secret to Great Client Relationships

9:42 — Little Gestures, Big Impact: Donuts, Birthdays, and Loyalty

11:06 — Why Claudine Never Switched to Sales or Client Side

13:16 — Mentorship, Cheerleaders, and Supporting Young Talent

17:04 — The Advice Claudine Wishes She’d Heard Earlier

20:37 — Work-Life Culture Then vs. Now: What’s Missing?

24:44 — Why Being in the Office Still Matters

26:38 — Spotting Leadership in Seconds

28:14 — Real-World Hiring: Gut Instinct vs. Resume

32:39 — Claudine’s Biggest Career Mistake (and the Trolls Who Came for Her)

39:38 — Steel with Pride: The Story That Changed Her Leadership Style

44:31 — The Power of Playing to Your Strengths

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