Strategic Counsel by ForthRight Business

Anne Candido and April Martini
  • 4.9 (34)
  • MARKETING
  • DOS VECES A LA SEMANA

Welcome to Strategic Counsel by ForthRight Business! Looking for Marketing Smarts? You’re in the right place. After almost 4 years of helping to make you savvier marketers, we decided to broaden this podcast to include more business-oriented topics that will make you savvier business leaders. Stay tuned for honest, direct, and unconventional conversations on how to successfully lead and operate in business. Brought to you by business strategy veterans Anne Candido and April Martini, Co-Founders of ForthRight People and ForthRight Business.

  1. HACE 3 DÍAS

    Quick Hits: Creative Series: Angie Fischer, Lightborne Communications

    In this Quick Hit, we continue our Creative Series, focused on the issues facing creative agencies today and how they need to evolve to stay relevant. Our 4th special guest is Angie Fischer, CEO & Co-Owner of Lightborne Communications. They’re a full-service motion design, animation, editorial, and video production team that has been creating award-winning content for over 3 decades. Listen to the full episode here

    14 min

  2. HACE 5 DÍAS

    Accelerating B2B Sales via Amazon with Carolyn Lowe, ROI Swift

    You’re very familiar with Amazon. Have you ever thought about selling on Amazon…B2B? It’s not as crazy as it sounds. In fact, Amazon can be an incredibly powerful platform for B2B sales, as well. We wanted you to hear from a pro who can help you get super tactical on Amazon, so we welcomed on Carolyn Lowe, CEO & Founder of ROI Swift. They help brands scale smarter & faster on Amazon. For more about ForthRight Business by ForthRight People or for 1:1 consultation, check us out at ForthRight-Business.com And as always, if you need Strategic Counsel, don’t hesitate to reach out to us at: ForthRight-People.com FACEBOOK https://www.facebook.com/forthrightpeople.marketingagency INSTAGRAM https://www.instagram.com/forthrightpeople/ LINKEDIN https://www.linkedin.com/company/forthright-people/ RESOURCES https://www.forthright-people.com/resources VIRTUAL CONSULTANCY https://www.forthright-people.com/shop

    46 min

  3. 3 SEP

    Quick Hits: Creative Series: Teresa Heath-Wareing

    In this Quick Hit, we continue our Creative Series, focused on the issues facing creative agencies today and how they need to evolve to stay relevant. Our third special guest is Teresa Heath-Wareing, Online Business Owner, International Award-Winning Speaker, TEDx Speaker, Bestselling Author, and Host of Your Dream Business podcast. She’s been in marketing for over 20 years and experienced every possible side of the marketing world. Catch the full episode here

    20 min

  4. 1 SEP

    Cultivating Culture Virtually with Nancy Koziol, couch + cork

    Whether your teams have fully returned to the office or you have settled into a remote, hybrid, or decentralized work environment, cultivating culture continues to be a hot topic. Many leaders opt for in-person events to bring people together, but this may not be feasible. We wanted you to learn from an expert who excels at cultivating culture virtually, so we welcomed on Nancy Koziol, Founder & Wine Educator at couch + cork. She leads a team of internationally certified wine experts to deliver seamless, stress-free virtual wine tastings for corporate clients. And yes - you’ll hear a virtual wine tasting demo in this episode! For more about ForthRight Business by ForthRight People or for 1:1 consultation, check us out at ForthRight-Business.com And as always, if you need Strategic Counsel, don’t hesitate to reach out to us at: ForthRight-People.com FACEBOOK https://www.facebook.com/forthrightpeople.marketingagency INSTAGRAM https://www.instagram.com/forthrightpeople/ LINKEDIN https://www.linkedin.com/company/forthright-people/ RESOURCES https://www.forthright-people.com/resources VIRTUAL CONSULTANCY https://www.forthright-people.com/shop

    58 min

  5. 27 AGO

    Quick Hits: The Principles of Vigilant Leadership: #4 Setting up the Feedback Loop

    Our Udemy course is live! Enroll now in Mastering Vigilant Leadership: Leading Your Business Forward: https://www.udemy.com/course/mastering-vigilant-leadership-leading-your-business-forward/?couponCode=5491064851832536A6BD Now that the first 3 principles of Vigilant Leadership are under your belt, it’s time for the 4th: Setting up the Feedback Loop. This feedback loop helps you maintain vigilance over your plan.  Or said differently, how do you know your plan is working? The key here is understanding the KPIs (Key Performance Indicators) that lead to success. This can be the hardest part of Vigilant Leadership, because it requires hypothesizing, projecting, even leaning in with benchmarks. Our goal is to grow your confidence and comfort level here. If you don’t define what success looks like, others will do it for you. Listen to the full episode here

    14 min

  6. 25 AGO

    Classics: The Principles of Vigilant Leadership: #4 Setting up the Feedback Loop

    Our Udemy course is live! Enroll now in Mastering Vigilant Leadership: Leading Your Business Forward: https://www.udemy.com/course/mastering-vigilant-leadership-leading-your-business-forward/?couponCode=5491064851832536A6BD Now that the first 3 principles of Vigilant Leadership are under your belt, it’s time for the 4th: Setting up the Feedback Loop. This feedback loop helps you maintain vigilance over your plan.  Or said differently, how do you know your plan is working? The key here is understanding the KPIs (Key Performance Indicators) that lead to success. This can be the hardest part of Vigilant Leadership, because it requires hypothesizing, projecting, even leaning in with benchmarks. Our goal is to grow your confidence and comfort level here. If you don’t define what success looks like, others will do it for you. For more about ForthRight Business by ForthRight People or for 1:1 consultation, check us out at ForthRight-Business.com And as always, if you need Strategic Counsel, don’t hesitate to reach out to us at: ForthRight-People.com FACEBOOK https://www.facebook.com/forthrightpeople.marketingagency INSTAGRAM https://www.instagram.com/forthrightpeople/ LINKEDIN https://www.linkedin.com/company/forthright-people/ RESOURCES https://www.forthright-people.com/resources VIRTUAL CONSULTANCY https://www.forthright-people.com/shop

    42 min

  7. 21 AGO

    Quick Hits: The Principles of Vigilant Leadership: #3 Enabling the Action Plan

    Our Udemy course is live! Enroll now in Mastering Vigilant Leadership: Leading Your Business Forward: https://www.udemy.com/course/mastering-vigilant-leadership-leading-your-business-forward/?couponCode=5491064851832536A6BD Now that we’ve covered the first two, it’s time for the third principle of Vigilant Leadership: Enabling the Action Plan! Note how we said “enabling,” not “doing.” That means we’ll also be talking about letting go of control. Enabling the action plan means assigning the right people to the right roles, creating foundational operating principles for success, building capability and setting expectations, letting things go, and practicing self-awareness. Put it all together in this Quick Hit. Check out the full episode here

    14 min

  8. 18 AGO

    Classics: The Principles of Vigilant Leadership: #3 Enabling the Action Plan

    Our Udemy course is live! Enroll now in Mastering Vigilant Leadership: Leading Your Business Forward: https://www.udemy.com/course/mastering-vigilant-leadership-leading-your-business-forward/?couponCode=5491064851832536A6BD Now that we’ve covered the first two, it’s time for the third principle of Vigilant Leadership: Enabling the Action Plan! Note how we said “enabling,” not “doing.” That means we’ll also be talking about letting go of control. Enabling the action plan means assigning the right people to the right roles, creating foundational operating principles for success, building capability and setting expectations, letting things go, and practicing self-awareness. Put it all together in this episode. For more about ForthRight Business by ForthRight People or for 1:1 consultation, check us out at ForthRight-Business.com And as always, if you need Strategic Counsel, don’t hesitate to reach out to us at: ForthRight-People.com FACEBOOK https://www.facebook.com/forthrightpeople.marketingagency INSTAGRAM https://www.instagram.com/forthrightpeople/ LINKEDIN https://www.linkedin.com/company/forthright-people/ RESOURCES https://www.forthright-people.com/resources VIRTUAL CONSULTANCY https://www.forthright-people.com/shop

    54 min
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Welcome to Strategic Counsel by ForthRight Business! Looking for Marketing Smarts? You’re in the right place. After almost 4 years of helping to make you savvier marketers, we decided to broaden this podcast to include more business-oriented topics that will make you savvier business leaders. Stay tuned for honest, direct, and unconventional conversations on how to successfully lead and operate in business. Brought to you by business strategy veterans Anne Candido and April Martini, Co-Founders of ForthRight People and ForthRight Business.

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