Special Ops

Emma Rainville
  • 5,0 (3)
  • GESTION
  • CHAQUE SEMAINE
Special Ops

Welcome to Special Ops, the tactical business podcast designed to help you grow your company through action, not words. Hosted by seasoned entrepreneur Emma Rainville. In each episode, Emma share strategies she used in her businesses to overcome revenue growth challenges, increase profit margins, and build leadership teams that run day-to-day business operations without you, as the CEO/founder, getting involved. Each episode is designed around a free downloadable playbook to help you execute, which you can download for free at https://specialopspodcast.com. Hit play on the most recent episode, and subscribe now on Apple, Spotify, or YouTube, and take your business to new heights.

  1. 25 FÉVR.

    How to Convert 100x More Leads (Using This 5-Minute Rule)

    If your competitors are answering the phone faster than you, they’re taking your business! Studies show that responding to a lead within five minutes makes them 100 times more likely to convert—yet most businesses take hours if not days. In this episode, we dive into lead response mastery, showing you how to optimize your sales process, engage potential customers immediately, and ensure you’re the first (and best) option they choose.  We’ll walk you through key strategies, from leveraging automation and AI to hiring low-cost offshore team members who can engage leads in real time. Whether it’s abandoned carts, booked calls, or live chat, you’ll learn how to refine every touchpoint in your customer journey for maximum conversions. Don’t let slow response times cost you revenue. Listen in and then grab our Lead Response Time Mastery Guide in the members’ portal —implement our proven tactics and watch your business grow! In this Episode: - Introduction to lead response mastery - Key metrics for lead response time - Customer service and sales metrics - Sales automation and tools for lead response - Optimizing the customer experience - Action steps for improving lead response - How to access the lead response resources Get in Touch with Us:  Website: https://specialopspodcast.com/    YouTube: https://www.youtube.com/@specialopspodcast?sub_confirmation=1   Instagram:  https://www.instagram.com/emma_rainville512/  https://www.instagram.com/travis.cambridge/  LinkedIn:  https://www.linkedin.com/in/emmarainvilleoperationsguru   https://www.linkedin.com/in/travisgomez/

    23 min

  2. 18 FÉVR.

    Pinpoint The MOST Profitable Customers By Fixing THIS

    Bad data leads to bad decisions—period. If you’re not tracking the right numbers (or worse, not tracking them at all), you’re flying blind and burning money in the process. In today’s episode, we share just a systematic approach to tracking the right data and making moves based on what actually works. We get into why most businesses measure CLTV the wrong way and how the order in which customers see your products directly impacts how much they spend. We talk about email marketing and share practical strategies, such as offering incentives and intentional engagement for customer retention. If you’re still relying on gut instinct instead of clear, data-driven insights, you’re wasting time, money, and opportunities. Listen to the full episode and then grab our Data Quality Mastery Guide to start scaling your business on purpose.   In this Episode: - The importance of data quality  - The power of data insights - Understanding Customer Lifetime Value (CLTV) - Optimizing customer journeys to increase lifetime value - Mastering split testing to boost ROI - How to optimize membership retention  - Effective email marketing strategies - Leveraging data for better marketing - Free resources for data analysis Get in Touch with Us:  Website: https://specialopspodcast.com/    YouTube: https://www.youtube.com/@specialopspodcast?sub_confirmation=1   Instagram:  https://www.instagram.com/emma_rainville512/  https://www.instagram.com/travis.cambridge/  LinkedIn:  https://www.linkedin.com/in/emmarainvilleoperationsguru   https://www.linkedin.com/in/travisgomez/

    37 min

  3. 11 FÉVR.

    He Built a Billion Dollar Video Production Company in a Year!

    What does it take to go from having no systems to running a thriving agency in a year? We sit down with Chris Encarnacion to uncover his incredible journey. A year ago, Chris was just figuring out the basics. Today, he's running multiple VSL productions across cities with a strong team that has transformed his business—and his life.  From brutal work hours to building a dream team and saying no to misaligned clients, Chris shares how he went from burnout to mastery. Chris explains the value of relentless hustle and learning from failure, but here’s the twist—hard work alone won’t scale you. He reveals how shifting focus from talent to values helped him build a team he trusts and why having clear systems, SOPs, and KPIs became his agency’s game-changer. If you’re a business owner struggling to scale or a leader stuck doing all the things, this conversation is for you.  Plus, Chris is offering a free VSL audit for our listeners. Head over to https://specialopspodcast.com/ to grab this opportunity and level up your video content today! In this Episode: - Chris Encarnacion's journey to success - Building a strong team - From survival mode to a clear vision - Finding the right clients  - Scaling with systems and leadership - Why the speed of implementation is critical - Being able to say ‘no’ when it's not a fit Explore Free Resources at the Visionary Vault: https://specialopspodcast.com/visionary-vault Connect with Chris Encarnacion: Website:https://chris78744.wixsite.com/vsl-adz-3    LinkedIn: https://www.linkedin.com/in/chris-encarnacion-347179134   Get in Touch with Us:  Website: https://specialopspodcast.com/   YouTube: https://www.youtube.com/@specialopspodcast?sub_confirmation=1   Instagram:  https://www.instagram.com/emma_rainville512/  https://www.instagram.com/travis.cambridge/    LinkedIn:  https://www.linkedin.com/in/emmarainvilleoperationsguru   https://www.linkedin.com/in/travisgomez/

    21 min

  4. 4 FÉVR.

    Merchant Accounts Simplified: Avoid Fees, Reduce Risks, and Scale Easily

    If you've ever struggled with navigating payment processing, reducing fees, or avoiding pitfalls like chargebacks or frozen funds, this conversation is a must-listen. We're sharing hard-earned insights and proven strategies to help you keep your merchant accounts healthy and your profits flowing.  We break down the essentials every business owner needs to know about merchant accounts and share tips for preparing your business to handle growth without scaring off your payment processors. You'll learn how to communicate effectively with brokers and processors to prevent surprises and stay ahead of the game. Plus, we dig into the numbers that matter most—keeping your chargebacks and refund rates in check while avoiding red flags.  Whether you're just starting out or scaling rapidly, understanding the nuances of merchant accounts can be the difference between smooth sailing and unexpected financial setbacks. Tune in for actionable insights to optimize your accounts and protect your business’s bottom line. YouTube Timestamps - What is a merchant account? - When to transition to a dedicated merchant account - How to apply for a merchant account - Managing merchant accounts when scaling - Best practices for healthy merchant accounts - Why consistency and business updates matter to merchants - How to access resources on merchant account management Get Exclusive Resources on Merchant Accounts Management: https://specialopspodcast.com/visionary-vault  Get in Touch with Us:  Website: https://specialopspodcast.com/    YouTube: https://www.youtube.com/@specialopspodcast?sub_confirmation=1   Instagram:  https://www.instagram.com/emma_rainville512/  https://www.instagram.com/travis.cambridge/  LinkedIn:  https://www.linkedin.com/in/emmarainvilleoperationsguru   https://www.linkedin.com/in/travisgomez/

    27 min

  5. 28 JANV.

    Health Optimization: Could a Simple Mineral Test Save Your Life?

    Are you living optimally? What if the key to reaching your peak performance lies in something as simple as minerals? Barton Scott, a chemical engineer and founder of Upgraded Formulas, joins us to share his compelling journey from personal tragedy to pioneering breakthroughs in health optimization.  You’ll hear the pivotal story of how a preventable loss reshaped his mission and led to a revolutionary approach to wellness—one that focuses on actionable steps, accurate testing, and building sustainable health from the inside out. Barton explains how mineral deficiencies are often the hidden culprits behind many chronic or severe health issues. You’ll discover why traditional blood tests aren’t enough, why tissue testing is a game-changer, and how identifying and addressing your unique deficiencies can radically improve your energy, focus, and overall quality of life. Ready to reclaim your energy and vitality? Join the conversation now for practical steps and the tools you need to live life optimally. In this episode: - Introducing Barton Scott - The importance of minerals in health - Testing and understanding your body functions - Challenges with the traditional healthcare system - Upgraded Formulas’ philosophy of health and wellness - Conclusion and action steps Get in Touch with Barton Scott: Website:https://www.upgradedformulas.com/  Instagram: https://www.instagram.com/askbarton/?hl=en  LinkedIn: https://www.linkedin.com/in/1bartonscott   Get in Touch with Us:  Website: https://specialopspodcast.com/    YouTube: https://www.youtube.com/@specialopspodcast?sub_confirmation=1   Instagram:  https://www.instagram.com/emma_rainville512/  https://www.instagram.com/travis.cambridge/  LinkedIn:  https://www.linkedin.com/in/emmarainvilleoperationsguru   https://www.linkedin.com/in/travisgomez/

    26 min

  6. 21 JANV.

    Inflation-Proofing Your Business: Strategies for Resilience

    Since February 2020, consumer prices have surged by an unprecedented 21.2%—a sharp contrast to the 18.9% increase over the entire decade from 2010 to 2019. Today, we’ll focus on this spike in inflation, its financial strain on your business, and the urgent need for strategies to protect profitability amidst rising costs. We’ll cover seven essential strategies for inflation-proofing your business and explore practical ways to protect your margins without losing customers. We'll also discuss the value of optimizing your supply chain and why AI can be your best friend in streamlining operations. Plus, we’ll share the inspiring example of Campbell’s Soup, a brand that’s thrived through multiple economic downturns, showing you how smart marketing can make all the difference. Don’t forget to check out our free resource guide in the Visionary Vault to get even more tips on safeguarding your business in these challenging times. Episode Highlights: - Strategy #1: Understand how inflation impacts your business - Strategy #2: Adjust pricing without losing customers - Strategy #3: Improve operational efficiency and profit margins - Strategy #4: Optimize your supply chain for cost savings - Strategy #5: Focus on marketing that builds long-term value - Strategy #6: Cutting unnecessary costs without losing quality - Strategy #7: Building long-term customer loyalty through engagement - Recap: 7 key strategies to inflation-proof your business Explore Free Resources at the Visionary Vault: https://specialopspodcast.com/visionary-vault Get in Touch with Us:  Website: https://specialopspodcast.com/    YouTube: https://www.youtube.com/@specialopspodcast?sub_confirmation=1   Instagram:  https://www.instagram.com/emma_rainville512/  https://www.instagram.com/travis.cambridge/  LinkedIn:  https://www.linkedin.com/in/emmarainvilleoperationsguru   https://www.linkedin.com/in/travisgomez/

    34 min

  7. 14 JANV.

    New FTC & FDA Laws Could Harm Your Business in 2025

    Are you prepared for the regulatory shifts in 2025? Ryan Poteet of Gordon Rees Scully Mansukhani joins today’s episode to break down the upcoming FTC and FDA changes that every advertiser and e-commerce entrepreneur needs to know.  Ryan shares his invaluable insights as a partner at one of the nation’s leading advertising and e-commerce law firms. From subscription billing transparency to truth-in-advertising mandates, we discuss the rules that could save your business from hefty fines or legal battles.  And that’s not all—Ryan also reveals insider tips on monitoring affiliate claims, performing compliance audits, and implementing website terms and conditions to protect your business from adverse legal issues. But it’s not just about avoiding penalties—it’s about staying competitive. Tune in to discover how to stay ahead of the curve and adapt your business model to comply with the changes.  In this episode: - Introducing Ryan Poteet - Upcoming FTC and FDA changes in 2025 - Key FTC regulations for advertisers  - Proactive steps for advertisers to comply with regulations - Predictions for 2025 with the new administration - Upcoming FDA changes? Telehealth and Telemedicine  - FDA violations and call centers  - Future of some popular weight loss supplements and drugs - Importance of website terms and conditions Get in Touch with Ryan Poteet: Website: https://www.grsm.com/  LinkedIn: https://www.linkedin.com/in/ryan-poteet-43098ba  Get in Touch with Us:  Website: https://specialopspodcast.com/    YouTube: https://www.youtube.com/@specialopspodcast?sub_confirmation=1   Instagram:  https://www.instagram.com/emma_rainville512/  https://www.instagram.com/travis.cambridge/  LinkedIn:  https://www.linkedin.com/in/emmarainvilleoperationsguru   https://www.linkedin.com/in/travisgomez/

    42 min

  8. 7 JANV.

    Targeting the Right Audience in E-commerce: Proven Strategies to Maximize ROI

    Many marketers may spend heavily on advertising but fail to identify the audience that will bring them the highest ROI. Consequently, businesses end up spending more to serve low-value customers, making scaling difficult. Eliminating the wrong customers can prevent losses and increase profitability.  In this week’s episode, we explore the critical importance of targeting the right audience for your e-commerce business and discuss how to build a detailed customer avatar by understanding the emotional and social needs of your best customers.  You’ll learn how to refine your marketing strategies, identify high-value customers, and create multiple audience segments based on different product mechanisms.   Whether you’re offering products or services, tune in to this episode for practical tips on maximizing your e-commerce campaigns and ensuring you're reaching the right audience! Episode Highlights: - The importance of refining your target audience based on customer lifetime value (CLTV) - Strategies for expanding your product to new audiences using different mechanisms - Why you should create an anti-avatar  - The risks of selling to the wrong customers - How to build a community around your product to gain deeper audience insights - Actionable steps for optimizing customer targeting Explore Free Resources at the Visionary Vault: https://specialopspodcast.com/   Get in Touch with Us:  Website: https://specialopspodcast.com/    YouTube: https://www.youtube.com/@specialopspodcast?sub_confirmation=1    Instagram:  https://www.instagram.com/emma_rainville512/  https://www.instagram.com/travis.cambridge/   LinkedIn:  https://www.linkedin.com/in/emmarainvilleoperationsguru   https://www.linkedin.com/in/travisgomez/

    21 min
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Notes et avis

5
sur 5
3 notes

À propos

Welcome to Special Ops, the tactical business podcast designed to help you grow your company through action, not words. Hosted by seasoned entrepreneur Emma Rainville. In each episode, Emma share strategies she used in her businesses to overcome revenue growth challenges, increase profit margins, and build leadership teams that run day-to-day business operations without you, as the CEO/founder, getting involved. Each episode is designed around a free downloadable playbook to help you execute, which you can download for free at https://specialopspodcast.com. Hit play on the most recent episode, and subscribe now on Apple, Spotify, or YouTube, and take your business to new heights.

Informations

  • Création
    Emma Rainville
  • Années d’activité
    2024 - 2025
  • Épisodes
    20
  • Classification
    Contenu explicite
  • Copyright
    © Copyright 2025 Emma Rainville
  • Site web de l’émission
    Special Ops

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