Education Marketer

Kyle Campbell

0.0 (0)
营销
一周一更

Education Marketer

What matters in education marketing. Episodes fortnightly.

2024/12/15

How to shine a light on stealth students

Fewer prospective students are making themselves known. According to new data from UniQuest, 60% of students who accept a firm place at their chosen institution have done so without engaging in any marketing activity: *They didn’t click on your ads *Haven’t been subject to nurture comms *Didn’t attend your open days or enquire beforehand To discover how to connect with hard-to-reach students, Kyle was joined by Associate Director of Future Students at Demontfort University, Elliot Newstead, and Victoria Littler, Chief Commercial Officer at Vepple. This episode is delivered in partnership with Vepple.

39 分钟
2024/12/08

The new Clearing student

In the 2023/2024 cycle, 20% of students started researching the university they were placed at in Clearing BEFORE October 2023. That increases to 36% (a third!) if you extend the window to January. Year-on-year, 12% more students applied directly to Clearing. And 15% more students decided to reject an offer from their first choice and pick up a place in Clearing. The Clearing student is changing. Kyle joins UCAS's CMO, Dave Penney, and its insights lead, Jo Richards, for a dive into 2024's Clearing data, and what it can tell us about 2025.

40 分钟
2024/11/24

The unlikely uses of AI in student marketing

There is not an education marketer in existence who hasn’t experimented with AI in the last 2 years. However, there are relatively few using it in the places where there is the most opportinity. Joining Kyle today are Jonny Harper, Chief Technology Officer at Revolution Viewing, and Lucy Parrott (Marketing Manager at Kingston University) for the road less travelled on AI-enhanced student marketing. This episode is delivered in partnership with Revolution Viewing.

41 分钟
2024/11/17

How to create a website that wins students’ hearts

It doesn’t matter where you get your data, university websites are the most trusted communication channel for students when making their study choices. Kyle is joined by Guus Goorts, author of the new book Genuinely Helpful: A practical guide to effective university websites. They talk about why websites endure and what schools need to make sure that their is... genuinely helpful.

32 分钟
2024/11/10

How to create a virtual campus tour that's remembered

Most students don’t attend open days, and even those who do, expect (and use!) some kind of virtual experience to enhance the occasion. Joining Kyle to discuss the data is Jonny Harper, Chief Technology Officer at Revolution Viewing. Jonny brings over a decade’s know-how in building digital experiences that convert, including: *When personalisation is most effective *How to scale your content efforts *Best practice for UX design This episode is in partnership with Revolution Viewing.

38 分钟
2024/11/03

What students want from a creator degree

Being a creator, influencer or content entrepreneur. These are the top careers young people want in 2024. So why is no university going after them?

6 分钟
2024/10/27

The prospective students of LinkedIn

Further reading and show notes Offical university LinkedIn accounts are the only ones seeing growth. Read High-achieving young people (apprentice example) on LinkedIn. Look

4 分钟
2024/08/11

What students want this Clearing

It’s shaping up to be a tough Clearing More students are going into confirmation and Clearing holding an offer, up from 89% to 92% this year. Also, higher tariff institutions have made 4% more offers than they did by this time last year. Come A-level results day, there could be a lot less to play for. However, knowing what students want, current subject demand and how to rise above the noise won’t hurt your chances. It’s time for a Clearing special. Joining Kyle for today's show is the founder and CEO of Uni Compare, Owen O’neil. Owen brings insights from over 40,000 Clearing students navigating their choices: Regions where students are most likely to change their minds during clearing What matters to students when choosing a course in Clearing Content gaps and where institutions should focus Week-by-week demand across 91 subject areas Students’ comms and channel preferences

36 分钟

查看全部 79 集

What matters in education marketing. Episodes fortnightly.

创作者

Kyle Campbell
活跃年份

2022年 - 2024年
单集

79
分级

儿童适宜
版权

© Kyle Campbell
节目网站

Education Marketer