Tailwind Marketing

Carlos Corredor and Antonio Santana
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  • MARKETING
Tailwind Marketing

This is Tailwind Marketing podcast, where we talk to other B2B marketing leaders and agency executives about how to grow our businesses profitably.

  1. 13 ENE

    How to Create B2B Content That Shows Expertise and Sounds Human

    In this episode of the Tailwind Marketing Podcast, host Carlos Corredor speaks with Ellie Behling, Content Director at Modus Create, about the key principles behind creating B2B content that truly connects with your audience. They explored the importance of aligning your content with both your audience's needs and your company's strengths. It’s not just about saying what you want to say—it’s about speaking to what your audience actually cares about.

    48 min

  2. 20/12/2024

    The Three Pillars of IT Growth: Process, Automation, and Visibility

    In this episode of the Tailwind Marketing Podcast, host Carlos Corredor talks with Michael Johnson, Director of Growth at Fast Slow Motion, to discuss the core principles of building scalable business systems using CRMs like Salesforce and HubSpot. Michael shares insights into the evolving role of CRM platforms, emphasizing the importance of process automation and visibility for organizational success. He also highlights the psychological barriers to adopting new systems and offers practical advice for overcoming them. Tune in to learn how to lay the groundwork for automation, leverage CRM tools effectively, and prepare your business for the age of AI-driven growth.

    35 min

  3. 18/12/2024

    Making Sustainability Data Actionable in Marketing With Jen Brown

    In this episode of the Tailwind Marketing Podcast, host Carlos Corredor speaks with Jen Brown, Marketing Director at Worldly, about the evolving role of sustainability as a core business priority. Jen shares how businesses can use data to manage risk, deliver value, and build stronger supply chains. Listen in to discover how clear messaging, actionable insights, and alignment with customer expectations can drive progress in today’s sustainability-driven market.

    55 min

  4. 12/12/2024

    How Original Content is Changing ERP Marketing With Dan Aldridge

    In this episode of the Tailwind Marketing Podcast, host Carlos Corredor speaks with Dan Aldridge, Marketing Director at PCG, about the evolution of ERP marketing and the growing importance of education over selling. Dan shares how his experience as a consultant shapes his marketing approach, emphasizing the role of authenticity and content that truly connects with IT decision-makers. He discusses using video to inform and engage audiences, the importance of trust-building in today’s buyer journey, and how LinkedIn can be a powerful tool for reaching specific market segments. Listen in to learn how to meet buyers’ expectations and create meaningful connections in your marketing efforts.

    46 min

  5. 27/11/2024

    The Evolution of Demand Generation in B2B Marketing With John Vinson

    In this episode of the Tailwind Marketing Podcast, host Carlos Corredor chats with John Vinson, Marketing Director at V-Soft Consulting, about the evolution of demand generation in B2B marketing and how it has evolved from what he calls the “wild west of digital marketing.” John shares insights on bridging the gap between marketing and sales, the role of CRM and ABM tools, and balancing automation with personalization.

    47 min

  6. 18/11/2024

    How Agility in Search Marketing Strategy Can Give You the Edge with Prasanna Dhungel

    In this episode of the Tailwind Marketing Podcast, host Carlos Corredor speaks with Prasanna Dhungel, co-founder of GrowByData, on adapting to Google’s evolving SERPs and the role of AI in search. Prasanna shares how brands can stay competitive by experimenting with diverse content, monitoring the share of voice, and leveraging data signals. Listen in to learn actionable steps to refine your SEO and paid search strategy to gain visibility in the changing digital landscape.

    40 min

  7. 12/11/2024

    No Secret Sauce: The Real Recipe Behind Marketing Evolution With Rafael Moiseev

    In this episode of the Tailwind Marketing Podcast, host Carlos Corredor sits down with Rafael Moiseev, the VP of global marketing at Customertimes. They explore the shift from traditional siloed marketing to agile, integrated teams, the crucial role of orchestration in meeting modern marketing demands, and the impact of marketing intelligence on driving qualified leads. Rafael shares his insights on the importance of having a competent intelligence team, the limitations of external sales intelligence platforms, and the significance of fostering a culture that embraces change and collaboration. Tune in for a deep dive into the evolving landscape of IT marketing and get valuable tips for driving sales and engagement.

    22 min

  8. 07/11/2024

    The Spiderweb Content Approach To Improve SEO With Wade Poezyn

    Wade Poezyn is a Senior Digital and Demand Generation Marketing Manager at Transact Campus, a technology company simplifying campus payments and commerce for higher education institutions. With over nine years of experience, Wade has become an expert in fintech, digital transformation, AI, and B2B, B2C, and B2B2C marketing. He is passionate about helping the younger generation advance in their careers, which he explores through his podcast, Underdog Rising. Known for his innovative approach, Wade blends his marketing expertise with insights from his diverse industry background, including transportation services and SaaS software.  In this episode… In this episode of the Tailwind Marketing Podcast, host Carlos Corredor talks with Wade Poezyn, a demand generation expert at Transact Campus. Wade dives into why demand gen shouldn’t be siloed, the power of data in driving strategy, and how to align marketing efforts to get real results. Whether it’s crafting the right message, using paid ads smartly, or understanding the customer journey, Wade shares useful tips for IT marketers looking to improve their game. Don't miss out on practical advice for making your marketing efforts truly count.

    46 min
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This is Tailwind Marketing podcast, where we talk to other B2B marketing leaders and agency executives about how to grow our businesses profitably.

Información

  • Creador
    Carlos Corredor and Antonio Santana
  • Años de actividad
    2023 - 2025
  • Episodios
    30
  • Clasificación
    Apto
  • Copyright
    © Tailwind Marketing (c) 2023
  • Mostrar sitio web
    Tailwind Marketing

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