How to Create Emails That Your Audience Wants to Read (with Ed Forteau)

Cisco Talos Intelligence estimates that 150 billion emails sent globally are spam. Even marketers get a lot of spam!

So, if you're a marketer, how do you create emails that stand out from the spam, make connections, generate responses and develop long-term customer relationships? 

Business consultant and author Ed Forteau helps service providers, entrepreneurs, and sales professionals build authentic relationships, and he's here to share some answers, including:

• Why personalization is more crucial than ever in cutting through the noise
• The shift from mass emailing to focused, quality connections
• Why your email strategy should align with other platforms like LinkedIn
• How to use content amplification to warm up cold leads
• The power of behavioral segmentation in boosting engagement
• Why understanding customer personas leads to more impactful communication
• How AI can enhance your email strategy without losing the human touch

Ed's website - EdForteau.com

Ed on LinkedIn - Ed Forteau

Ed's Book - No More Cringe