How to Create Good Branding

In this episode of Empowered Entrepreneur, I chat with Lauren Felter, a branding expert who helps entrepreneurs create brands that attract and convert their ideal customers. We discuss what good branding is, how to identify areas to refine your branding, and how to use branding on webpages, graphics, and videos. Lauren also offers listeners a quiz to help them determine the elements of their brand.

Host Links

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Guest Bio

Lauren Felter is a design educator for non-designers and former ladder climber. She spent the first decade of her career overseeing marketing, operations, and technical systems for a university admissions office, while also teaching design as adjunct faculty.
After following the path to traditional success but only finding intense burnout and an identity crisis at the top, she blew it all up in January 2020 to do it her own way.
She turned her highly-sought-after university design course into one specifically for non-designers who find designing an inevitable part of their regular to-do list. She prides herself on a no-shame, no-shade approach to her web design, branding, and design education.

Guest Links

Website

Brand Quiz

Instagram